NET-A-PORTER Limited

Cap Beauty – New York

Founders, Kerrilynn Pamer, and Cindy DiPrima Morisse created the company to spread the power of naturals to as many people as possible.



Beauty Is Natural

capbeauty @capbeautydaily


The nearly 20 years of friendship between the businesswoman Kerrilynn Pamer and the stylist Cindy DiPrima Morisse have always been strengthened by their mutual interest in a refined and wellness lifestyle. The two then decided to come together to offer some of this world to others. That’s how CAP Beauty was founded, a store with more than 150 brands with 100% natural products. The proposal is that you use the power of plants to bring not only visual but also internal changes in who visits the concept store in West Village and indulges in the beauty secrets shared by the local vendors. For the duo, consuming natural products is a reflection of a modern lifestyle, so the physical space follows the same proposal with its pink quartz-lined floor and its illuminated shelves reinforcing the positive energy of the product selection. And to impress, even more, attached to the store is a spa where guests can indulge in beauty and relaxation treatments and connect even more with the elegant and pleasurable lifestyle nailed by Kerrilynn and Cindy.

At CAP Beauty we live by the philosophy that “Beauty is Wellness. Wellness is Beauty” and we exist to share the products, practices, and knowledge that create true radiance. We stock over 150 brands of products that are always 100% natural and teeming with nutrition and life force. At CAP Beauty the power of plants are at work to create change, both outside and in. Step inside our world and embrace the shift. High Vibrational Beauty starts here.


Photos: Courtesy CAP Beauty