“Foi um processo gradual, que começou com essa paixão genuína e tão presente na minha vida pessoal. Quem me conhece de perto sabe que, para mim, montar mesas, decorar a casa e cuidar do meu lar são uma forma de expressão e de autocuidado”
Luma, podemos dizer que a veia do empreendedorismo te pegou de vez? Pegou e faz tempo que não tem mais volta. Abri o meu primeiro negócio em 2016 e, desde então, soube que o empreendedorismo era a melhor escolha para mim. Foi uma decisão muito importante na minha vida, para que pudesse reorganizar as minhas prioridades e poder me dedicar mais a projetos que fizessem sentido para minha carreira. A Casa Costa é mais um passo nesse sentido e estou muito feliz em poder me envolver com um dos setores que eu mais amo: casa e decoração.
Em pouco tempo de lançamento, a Casa Costa conta com quase 30 mil seguidores. Já é um sucesso? Aos meus olhos de CEO, começamos com o pé direito. Tivemos conquistas relevantes em pouquíssimo tempo em termos de posicionamento, visibilidade e vendas – não consigo negar a minha felicidade como gestora. Devo tudo isso aos nossos clientes, que já mergulharam dentro do nosso universo e entenderam o nosso diferencial. Mas só consideraremos a Casa Costa um sucesso absoluto quando executarmos a nossa missão: conectar e aproximar pessoas pelo ato de receber, presentear e decorar. Essa relação genuína e duradoura é o verdadeiro significado de sucesso para nós.
“Minhas mesas sempre foram uma forma de criar uma conexão com a minha família, uma oportunidade de expressar o quanto aqueles momentos são importantes para mim”
Como foi o processo de transformar o seu gosto por receber bem familiares e amigos em um negócio?
Foi um processo gradual, que começou com essa paixão genuína e tão presente na minha vida pessoal. Quem me conhece de perto sabe que, para mim, montar mesas, decorar a casa e cuidar do meu lar são uma forma de expressão e de autocuidado. É algo que vem de dentro para fora, onde cuidar dos meus vem em primeiro lugar. Minhas mesas sempre foram uma forma de criar uma conexão com a minha família, uma oportunidade de expressar o quanto aqueles momentos são importantes para mim. Com o tempo, comecei a dividir esse conteúdo com o público pelo #MesasDaLuma, o que gerou muito interesse por uma curadoria com o meu olhar e estética. Em 2021, essa paixão finalmente se tornou uma nova empreitada – trabalhei na criação da empresa por quase dois anos antes do lançamento. Ela será uma extensão da minha própria vida e nasceu dentro da minha casa.
Como você define o estilo dos produtos vendidos pela Casa Costa?
Me orgulho em dizer que temos produtos para todos os estilos, pois era muito importante ter uma diversidade de opções para os nossos clientes. No entanto, todos os itens carregam características comuns, que constroem o nosso DNA: sofisticação, estética apurada e design. É possível criar lindas produções com diversos estilo e, inclusive, ressignificar o uso das peças em que investimos. Por isso, além dar acesso a uma curadoria de produtos, nós também seremos uma plataforma de conteúdo. Queremos trazer informação para os nossos clientes e ajudá-los a entrar no universo de tablescaping – a arte de decorar mesas de forma artística.
Conte-nos um pouco sobre a escolha por trazer materiais que tem a cara do Brasil, produzidos por artesãos nacionais. A Casa Costa têm muito orgulho de ser uma empresa brasileira e dar destaque para produtos feitos aqui. Optamos por evidenciar pequenos e médios produtores do nosso país dentro da nossa curadoria – os mais impactados pelos efeitos devastadores da pandemia – e queremos funcionar como uma plataforma de vendas para aqueles que não possuem estrutura de vendas online. Dentro desse perfil, escolhemos empresas que apresentam produtos diferenciados, alinhados com a nossa proposta. Mas a nossa parceria vai além da comercialização dos produtos, pois queremos evidenciar as histórias inspiradoras por trás desses produtores. Criamos uma sessão no e-commerce chamada “Galeria dos Artistas”, que terá uma curadoria de depoimentos que contam mais sobre a jornada e o lindo trabalho autoral desses artesãos de diversas regiões do Brasil que têm seus produtos apresentados no site. Queremos valorizar essas habilidades únicas e aumentar o alcance e a divulgação desses produtores dentro do território nacional.
Mais do que um ecommerce, a Casa Costa deve ser uma referência na arte de receber? Esse é, sem dúvida, um dos nossos sonhos. Nascemos um e-commerce, mas somos também uma plataforma de conteúdo – nossa intenção é ajudar a todos a tornar as suas mesas e sonhos uma realidade. Queremos criar elos com as famílias dos nossos clientes e estar presente em momentos marcantes de suas vidas. Receber faz parte da nossa missão.
“Começarmos a Casa Costa com peças de tablewear – pratos, copos, talheres, jogos americanos e tudo o que compõe uma mesa – e rouparia, mas temos planos para a inclusão de novas categorias muito em breve”
Quais são as suas expectativas em relação a este novo projeto? Como empreendedora, tenho expectativas muito positivas, mas muito realistas também. Fizemos um estudo de viabilidade e um business plan sólido para que esse passo fizesse sentido. Além dos anos de planejamento e execução, felizmente, o lançamento nos surpreendeu de muitas formas. Fico muito grata pela reação positiva do público e isso só me mostra que acertamos na nossa proposta de valor. Acredito que estamos investindo em um setor que tem nichos inexplorados no Brasil e que tem crescido no último ano. Estamos muito felizes!
Como funciona a curadoria das peças que estarão à venda? Você cuida pessoalmente dessa escolha? A curadoria é um elemento muito importante para a Casa Costa. Queremos trazer opções de produtos que expressem o nosso DNA – peças versáteis e funcionais, com sofisticação e qualidade – e que estejam alinhados com a nossa visão. Isso exige um trabalho minucioso de pesquisa e seleção de fornecedores que apresentem as soluções que procuramos. Eu participo ativamente da escolha de todas as peças junto com a nossa Diretora Criativa, Thais Sena, que se juntou ao nosso time por conta da sua experiência e olhar diferenciado. Um dos nossos objetivos é trazer trabalhos únicos e diferenciados dentro e fora do país, incluindo itens hand made.
A ideia é vender apenas para o Brasil ou já existem planos para vendas internacionais? Nascemos focado em vender peças para o Brasil, mas já estamos estudando formas de vendes internacionalmente. Já na primeira semana, tivemos demandas de brasileiros que moram fora e que tem dificuldade de achar esses produtos “com bossa” no exterior. Certamente, estaremos acessíveis para os amantes internacional de decoração muito em breve.
O mix de produtos deve ser ampliado com o tempo? Conta para a gente sobre as novidades que ainda teremos. Conta para a gente sobre as novidades que ainda teremos. Começarmos a Casa Costa com peças de tablewear – pratos, copos, talheres, jogos americanos e tudo o que compõe uma mesa – e rouparia, mas temos planos para a inclusão de novas categorias muito em breve. Os itens de decoração, por exemplo, certamente ganharão mais espaço no assortment e temos planos de incluir móveis no futuro. A Casa Costa caminha em direção ao onestop-shop, onde o cliente poderá encontrar todos os itens de casa em um só lugar
“The brand was founded in the late 1970’s and was the passion project of biologist Yvan Allouche and his physiotherapist wife Josette. Biologique Recherche operated as a research and development lab, focusing exclusively on formulating products for beauty professionals who were disappointed by the products available at that time”
Tell us a little bit about yourself. Where are you from and where do you live ? I was born and raised in NYC and attended a French school. Upon graduating from University, I began my career in NY working in economic development and foreign direct investments for the French Government. In 2008, I seized an opportunity to move to Paris to pursue a new challenge working in Commercial Real Estate. I spent seven amazing years living in Paris and traveling throughout Europe. In 2013, Biologique Recherche was looking to recruit a new General Manager to head the US and having previously fallen in love with the brand, it’s products and philosophy I rolled the dice on a new career path that brought me back home. The rest is history and I have never looked back.
What are your hobbies in the city? NYC has so much to offer, and when I am not traveling for work, I love taking advantage of all things cultural – going to museums as well as plays and musicals. I am also a foodie so I’m always trying new places with friends– especially sushi restaurants- my favorite. Finally, I seek wellness as a refuge and love yoga and pilates but also luckily for me my job has its perks, so I get to frequent some of the best spas right here in NYC.
“Biologique Recherche’s philosophy is built on a unique methodology that is hyper-personalized and incredibly results driven. Our approach to skin care is clinical and science based”
What is your beauty routine? It has evolved over time as my skin concerns have changed. I’m diligent about my regimen and follow Biologique Recherche’s 7-step routine. I always double cleanse. My first cleanse is with Eau Micellaire Biosensible and my second with Lait U or Lait VIP O2. After cleansing I apply Lotion P50 in the am and Lotion P50 1970 or MC 110 in the pm. I have every Biologique Recherche mask in my cabinet which allows me to choose between purification, firming, hydration and mix and match. I am obsessed with the Masque PIGM400 which is our sheet mask that makes you look like you have had a treatment! For serums I always have Elastine (for fine lines), Amniotique (for hydration) and Erythros (for redness), and rotate Serum 3R (renewing, regenerating, and repairing) in the winter. In the evening I also use Serum Matriciel Visage which helps with elastin and collagen. For creams my current go to’s are Biofixine (for firming) and Cream PIGM400 in the daytime, and Crème aux Acides de Fruits in the evening (for extra exfoliation) but I always, always, have Crème Dermopurifiante in my cabinet for those times my skin breaks out (thank you maskne!). I use Crème Contour des Yeux Biofixine for my eye and lip area. Finally, I love our Finishing Serums which give an incomparable glow. I use Serum Grand Millesime in the evening which is regenerating, smoothing, and toning, and during the day I reach for Serum VIP 02 which is oxygenating and anti-pollution. I mix the finishing serum with our Serum de Teint – I had sworn off foundation years ago but this is skincare plus the perfect amount of coverage. It may sound like a lot but it is so nice to have a ritual and take the time for self-care. My skin thanks me for it! And that is just for my face – I also use our body and scalp care which I feel is so important not to neglect.
What is Biologique Recherche’s skin care philosophy? Biologique Recherche’s philosophy is built on a unique methodology that is hyper-personalized and incredibly results driven. Our approach to skin care is clinical and science based. We have a 3-phase methodology that starts with the assessment phase in which we properly diagnose the Skin Instant. Unlike many brands that categorize skin, we acknowledge that skin changes regularly due to internal and external factors and this guides our product and treatment recommendations. In the second phase, the initialization phase, we prepare the skin to receive the highest concentrations of plant, biomarine and biotechnological active ingredients delivered in the third phase, the treatment phase. All our products are cold formulated in our own laboratory in France and are free of fragrances, silicones, parabens and other harmful ingredients. We offer a full range of products and treatments for the face, body and hair, each meticulously developed with the Skin Instant in mind to enable a truly bespoke experience for each individual.
When was the brand created? The brand was founded in the late 1970’s and was the passion project of biologist Yvan Allouche and his physiotherapist wife Josette. Biologique Recherche operated as a research and development lab, focusing exclusively on formulating products for beauty professionals who were disappointed by the products available at that time. Today the brand continues to share the same respect for expertise and the pursuit of perfection without losing its passion or its soul.
What products should everyone have in their skincare routine? Before getting into products, I cannot stress enough the importance of having a proper skin analysis with an Esthetician. You would be amazed by how many people are using the wrong products which lead to the skin becoming sensitized. Everyone is different but my holy trilogy is: cleanse, tone, moisturize. For me it is Lait VIP, P50, and Crème Dermopurifiante and/or Biofixine. I believe that skincare is an investment and not an expense and live by the adage “Invest in your skin, it will represent you for a very long time”
What is one skincare myth you would love to put to bed? There are so many that I can think of, but one stands out: It’s not ok to exfoliate daily. We hear time and time again how too much exfoliation is a bad thing. The reality is that there are many types of exfoliants and that suggests that the term ‘exfoliation’ does not mean the same thing to everybody. Exfoliation is a great way to unclog pores which results in fewer breakouts, stimulates new skin cell production, which can help with signs of aging and (my favorite benefit) it helps enhance the penetration of other products – a powerful trifecta! The challenge is ensuring you exfoliate without damaging or completely stripping the stratum corneum. Our Lotion P50 does just that, which is why it has been hailed as a ‘Facial in a Bottle’. We offer 6 different versions of the product, so there is one for every Skin Instant. It is a chemical exfoliator that supports the natural exfoliation process of the epidermis to aid the reconstruction of the epidermal shield, helping it maintain its acid pH balance -it is also rich in moisturizing factors. So, our philosophy is to use a mild daily exfoliant and navigate away from more aggressive exfoliants (like mechanical ones). Also, don’t forget to exfoliate your body and scalp!
“YALI is definitely inspired by my years spent in China, that’s how I started, one-blazer-shape taken from an antique Chinese ceremonial jacket”
Pia Zanardi was born in a textile and couture-lovers family and grew up running around unique pieces from French and Italian designers. She left Italy to finish high school in New Zealand and, over the past decade, has lived and spent many years traveling between Shanghai, Beijing, and rural parts of China to learn the local traditions.
Before graduating in London, where she went to study International Business and Chinese culture, she spent a year in Beijing; that’s where Pia started making researching for traditional textiles, crafts, and where the idea for her label, Yali, was born. On this trip with her father, an art historian, she fell in love and got so inspired that she began to make jackets for herself and her friends. It was just like that: her passion for antiques quickly turn into a business. Zanardi designed a line of silken robes and loungewear made of rare materials: she sources her fabric from the Chinese cities where they’ve been historically made, using natural and local textiles such as silk from Suzhou and linen from Nankeen.
She created truly enviable blazers and jackets, mixing Italian Renaissance paintings with traditional crafts. They are inspired by the jackets worn during the Tang Dynasty – circa the 6th century, which was worn by emperors and farmers alike – known for their fit, beauty, and durability. Pia’s travels are the most significant source of inspiration, so each trip becomes continuous research: going to visit vintage stores, museums, and textile markets. She gets inspired by cultures, colors, objects, paintings.
The result is a line that combines history and tradition mixed with modern innovation and her taste, which adds timeless elegance with a cosmopolitan twist. Their designs aim to revive the antique feeling and aways tell the story of the person who wears them.
“I want todesign clothes that make you feel good and special, clothes that you can have fun with and play with them, versatile for every occasion”
Tell us a little bit about your career and journey. I grown up in Italy left to finish high school in New Zealand, then moved to Shanghai for a year to study Chinese, before starting university in London where I studied Chinese and international business and spent a year in Beijing before graduating, that it is where I started making the talks and researching for Chinese traditional textiles and crafts.
How did you start your fashion line?And What inspires you?
YALI is definitely inspired by my years spent in China, that it is how I started, one-blazer-shape was taken from an antique Chinese ceremonial jacket which I have found in a store in Beijing, which I just made more wearable for nowadays, added my color taste which comes from what I have seen growing up, the scenarios of the Italian countryside, going to the opera with my grandparents, paintings from the renaissance and medieval frescos.
Describe your style and Yali’s in three words. How do they differ and how are they similar? Mine I would say essential, colorful, feelgood. Yali’s; timeless, easy, classic. I want to design clothes that are great from morning to night, that make you feel good and special, clothes that you can have fun with and play with them, versatile for every occasion.
What are some of your ‘can’t live without’ staple fashion pieces?Hoka Sneakers, a cashmere turtleneck, Stella McCartney black jeans, Dries Van Noten jumpsuit, vintage Gucci bag.
When In Italy, what would you recommend us to do and where to go? Go to Pantelleria and rent a villa to stay – and take a boat around the island, go for a hike in the salted lake and take the mud baths there. To eat: Osteria degli Artisti, Alta marea, Coste Ghirlanda – and to relax go to the Spa Sikelia.
What are the most important things you pack when going on a trip? I cannot travel without a Doterra essential oils roll, Weleda skin food head-to-toe cream, Officina Santa Maria novella rose water and Argan oil. Also, I always take with me a cashmere turtle neck (even in summer), a Yali’s velvet blazer or robe and the weekend linen blazer.
“Eu conheci um lado bom de ficar em casa que eu não conhecia”
Para muitos, morar cada hora em lugar pode parecer um pouco desconfortável, só que para ela – uma verdadeira digital nomad – foi difícil parar em um lugar só. Não é uma surpresa, que ela escolheu a cidade que nunca pára, que nunca dorme.
CR: Como foi o começo da sua nova vida em NY? FN: Eu sempre amei conhecer novos lugares e principalmente restaurantes porque eu gosto muito de gastronomia então eu comecei a anotar tudo em uma agenda que eu queria fazer, eu reservava mesa com antecedência e as vezes eu ia sozinha mesmo, o meu marido não gosta tando quanto eu de restaurantes. A minha prioridade sempre foi aproveitar ao máximo o que eu podia e fazer valer a pena nova iorque.
CR: O que muda pra você na sua casa em NY? FN: No atual momento eu conheci um lado bom de ficar em casa que eu não sabia. Não esta legal ficar do lado de fora.
CR: Qual é a parte ruim de morar em NY? FN: É tudo muito caro!
CR: Por que você escolheu NY? FN: Porque aqui é uma cidade muita aberta para os imigrantes é uma cidade muito internacional e acolhedora e por isso a gente conhece uma quantidade enorme de pessoas novas de diferentes partes do mundo. Também o fato de ter vôo direto pro Brasil me agrada muito.
“Hoje eu prefiro pensar muito mais na causa das coisas. Se meu cabelo está caindo, eu vou usar um shampoo anti-queda? Não. Hoje quero ver o porque o meu cabelo está caindo… Antes eu cuidava só do sintoma e não da causa do probema”
CR: É difícil encontrar trabalho em NY? FN: Sim. É a maior furada acreditar que é fácil encontrar trabalho aqui. Se você tiver já uma proposta de trabalho antes de se mudar ok mas mesmo assim a competitividade é enorme.
CR: O que a Fernanda do passado falaria para a Fernanda do presente? FN: Cuida da sua saúde! Hoje em dia eu procuro muito mais saber a causa das coisas para poder tratar. Se meu cabelo está caindo, eu vou usar um shampoo anti-queta? Não. Hoje quero ver o porque o meu cabelo esta caindo.
CR: Como foi o seu processo para construir uma nova carreira? FN: Tive que procurar um propósito no trabalho e fico feliz de ajudar as pessoas a serem mais felizes com o meu canal. Mas não tem mágica, não vamos ser felizes o tempo todo.
CR: Quanto custa em média para morar e NY: FN: 4 mil dólares livre por mês mas depende também do estilo de vida, esse valor é para o básico.
CR: O que mais sente falta do Brasil? FN: Só da minha família e mais nada.
A entrevista abaixo faz parte do nosso Podcast Chats by Claur, apresentado por Clau Ribeiro Bernstein. Você pode ouvir essa conversa na íntegra peloSpotify e iTunes
Um cliente não satisfeito e mal atendido pela Ferrari, fez com que suas sugestões não ouvidas se tornassem o combustível para lançar sua própria marca de carros – a Lamborghini. Essa é a apenas uma das incríveis histórias narradas pelo nosso guest Carlos Domingos, autor do livro Oportunidades Disfarçadas.
CR: Existe algum hábito específico enquanto está no processo de escrita do livros ou de suas colunas? CD: Sim. Costumo fazer de uma forma mais intuitiva, eu medito diariamente antes de começar a trabalhar e quando eu sendo pra escrever as coisas já estão mais claras na minha cabeça. Durante o dia também eu paro as vezes por 15 ou 20 minutos pra fazer outra coisa, ficar com meus filhos ou ler alguma notícia. Dessa forma é muito melhor trabalhar porque eu consigo ser mais produtivo e não é cansativo.
CR: Qual atividade ou hábito que te torna mais feliz, mais produtivo ou mais criativo? CD: Faço exercicios, natação mas nada muito diferente. Estar em movimento já ajuda bastante.
CR: Você ganhou diversos prêmios; fundou, negociou a venda à um grupo internacional e presidiu uma bem sucedida agência. Você pensa em abrir mais algum negócio no futuro? CD: Na verdade estou criando uma plataforma nova com a intenção de impactar e ajudar as pessoas que gostaram do meu livro. Quero mostrar que nós brasileiros também podemos inovar e empreender.
“A minha ambição é tentar transformar o mundo dos negócios em uma forma interessante e pop. As plataformas mais antigas falam de uma forma muito dura que chega a ser chato”
CR: Como surgiu a ideia do primeiro livro? CD: Antes do livro eu escrevi um artigo do oportunidades disfarçadas e recebi 80 email, escrevi o segundo artigo e recebi 120 emails, o terceiro artigo e recebi 140 emails. No total eu escrevi 15 artigos. E todo mundo me pedia a fonte das histórias mas não era uma fonte única que eu usei então decidir reunir todas e fazer uma fonte única. Cheguei a quase 200 casos e livro saiu em 2009 e já é um best-seller já vendeu mais de 100 mil cópias, foi lançado em Portugal e agora tem uma editora dos Estados Unidos interessada também.
CR: Como foi fazer o segundo livro? CD: Eu fui passar um tempo em Londres com a família após sair da agência e ficamos por lá um ano e meio. Tive esse tempo pra pensar no que eu gostaria de fazer porque ser CEO ocupa muito o nosso tempo. Como eu queria continuar contribuindo para as pessoas eu decidir fazer uma pesquisa grande e reunir novas histórias por Londres mesmo, cheguei em quase 400 novos casos, voltando pro Brasil eu acabei de escrever e lancei. E agora quero não só continuar escrevendo mas quero transformar esse conteúdo em videos.
CR: Quais são as oportunidades disfarçadas que você destaca na pandemia? CD: Podemos falar das crises, qualquer crise muda o mundo. Eu acho que vamos ter muitas mudanças e uma delas é o de trabalhar home office porque isso é qualidade de vida e ganhamos mais tempo trabalhando em casa. Outra coisa que eu acho também que vai mudar é a questão do desperdício de comida, existem já algumas plataforma que vendem aquelas frutas consideradas “imperfeitas” que estão crescendo muito no mercado, porque que diferença faz se a fruta não é perfeita se você vai fazer um suco por exemplo.
“Temos que aprender a lidar com as limitações”
Carlos sobre a COVID-19
CR: Quais livros que mudaram sua vida e porque? CD: São vários. Um deles é a Arte de fazer amigos e Influenciar Pessoas do Dale Carnegie, eu li quando era adolescente e fiquei muito encantado com esse livro e me ajudou muito quando eu estava á frente das agências de publicidade porque eu aprendi a falar sobre o ponto de vista dos outros e não do meu. Um outro livro mas esse sobre ficção que eu acho que ajuda muito a gente abrir a mente é o Memórias póstumas do Brás Cubas e o Dom quixote também do Miguel de Cervantes. Agora na pandemia estou lendo o Mitologia Primitiva do Joseph Campbell que fala como surgiu os símbolos que exisgem hoje. Eu acho que livro legal é aquele que a gente ta lendo no momento.
“A chave do rejuvenescimento é o alinhamento das nossas emoções com os nossos órgãos”
O nosso corpo é uma máquina incrível, perfeita, e antes de pensarmos em mil tratamentos estéticos, o ideal seria pensarmos que a solução para tudo talvez esteja aqui, dentro da gente. A Carol do @avidaquantica tem um trabalho maravilhoso sobre rejuvenescimento natural e também explica técnicas de como preencher rugas com uma dica super fácil, sem seringas ou Botox.A Carol também é autora do livro Rejuvenescimento Quântico: a fonte da juventude em suas mãos
CR: Quando você começou a integrar as coisas e ter esse olhar para a fisica quântica? CL: Eu tinha uma paciente que estava com cancer na laringe que eu já estava atendendo há um tempo com diferentes tratamentos, com exercícios, essências quânticas e nada resolvia. Uma vez eu pedi pra ela me enviar uma foto do local que ela trabalhava e a mesa dela era tipo um “L” então ela ficava com a cabeça virada pro lado o dia todo, eu sempre chamo a atenção pra a maneira de como você utiliza a sua musculatura. Ela ficava 8 horas por dia forçando uma corda vocal pra um lado e a outra trabalhava demais então, por mais que a gente fizesse tratamentos por 1 ou 2 horas po dia não ia adiantar. O comportamento é tudo, tem um livro que eu me baseio bastante chamado Corpo sem idade, mente sem fronteiras do autor Deepak Chopra que fala muito sobre crensas onde explica como a crençaa influência a nossa vida. Tudo no mundo esta sujeito a entropia que é a capacidade do sistema de se desorganizar menos a nossa consciência, quando eu fico presente nos meus cinco sentidos eu consigo chegar no meu sexto sentido que é a minha intuição por isso, o poder do agora é muito importante, trabalhamos com diferentes sentidos como cheiros usando óleos essenciais para trazer a pessoa para o presente, todas as nossas celulas sentem o ofato, a gente sente o cheiro da mentira e da verdade, sentir e estar no presente 100%, ouvir uma música e se concentrar nela, comer um alimento e focar nele se esta quente ou frio então, focar no presente aumenta muito a nossa capacidade de expandir a nossa consciência e não estar sujeito a entropia. Eu acho que na nova terra não vai existir envelhecimento porque na verdade isso é uma doença. Não precisamos envelhecer a gente envelhece por causa dessa falsa sensação de controle.
CR: O que é energia vital? CL: Nós somos todos seres humanos o que significa que a cada dia estamos com uma energia diferente e tudo é vibração e energia. O segredo é se distanciar da nossa própria mente, a nossa mente fica nos contando um monte de coisa sobre o mundo externo o tempo todo, temos que saber diferenciar o que esta acontecendo dentro de nós e o que acontece fora, identificar a nossa vibração é primordial . O aumento da energia vital é um grande passo e um grande deafio também e um desafio individual, para algumas pessoas fazer yoga, exercícios, dançar ou qualquer outra atividade que ajude aumentar a energia vital, o importante é lembrar que não é todo dia que estamos bem e não tem nada de errado em não estar se sentindo bem, é normal, temos que nos acolher e entender. Tudo isso que estou falando se conecta com as rugas, se estamos com tensão no rosto a energia vital não flui ela fica parada no rosto. Os especialistas associam cada parte do nosso rosto á um órgão, existem muitos detalhes em cada abordagem, mas por exemplo, muitas rugas na testa esta relacionado a um intestino muito sobrecarregado, bochechas muito flácidas estão relacionadas ao pulmão sobrecarregado e a tristeza, por isso que usamos blush pra dar aquele “ar” de felicidade. Temos que cuidar direto na causa e não somente na ruga em si. Tem um livro chamado The Honeymoon Effect do autor Bruce Lipton que é o mesmo autor do livro Biology of Belief que fala muito sobre a arte da gente se maravilhar, é o efeito que uma lua de mel trás, a gente fica com aquela sensação de tudo novo fica tudo uma delícia. O processo de rejuvenescimento esta nessa energia, e nós entregamos nas mãos do médico ou em cremes os cuidados que o controle esta em nós mesmos e na natureza.
CR: Quais são os processos químicos que a gente produz conforme as emoções que temos? CL: A mente não sabe diferenciar aquilo que a gente vive de verdade com aquilo que a gente imagina estar vivendo. Isso depende das historinhas que contamos pra nós mesmos, uma pessoa que pensa demais mexe muito a região da testa ou quando passa por muito stress enviamos muito cortisol para a corrente sanguínea e assim acontecem as reações químicas que alcançam os nossos músculos e, essa química sai toda do nosso processo digestivo. A chave do rejuvenescimento é o alinhamento das nossas emoções com os nossos órgãos. No período da noite que é quando o nosso corpo esta trabalhando a mil por hora buscando o que ele precisa se a gente começa a pensar em momentos de stress que passamos durante o dia, o corpo libera ainda mais hormônios que a gente não precisa como o cortisol que mencionei. Nessa hora os óleos naturais ajudam muito ou aquela música tranquila que você gosta, hoje em dia tem solução pra tudo mas se entramos na vibração do problema não acessamos a solução, temos que sair da vibração errada para alcançar a solução.
“Quando ficamos presentes nos cinco sentidos conseguimos chegar no sexto sentido que é a intuição, por isso, o poder do agora é muito importante”
CR: O que são os telômeros? CL: É o finalzinho do cromosomo, esta no nosso DNA guardando o nosso material genético. E o que faz o gene ser expressado ou não é o meio, é a maneira como eu interpreto a minha vida. Tem um livro da autora Elizabeth Blackburn chamado O Segredo Esta Nos Telômeros, é um livro bem resumido sobre o assunto e da pra aprender muito com ele. Imagina que o telômero é o guardião do nosso material genético então conforme nós vamos vivendo e tendo interpretações ruins no nosso dia a dia o telômero incurta e vai ficando cada vez mais curto e telômero curto é ruga e flacidez, é tudo que envolve o envelhecimento.
CR: Podemos mudar o nosso DNA? CL: Sim. Podemos escolher a não apertar o gatilho do nosso histórico familiar. É deixar de acreditar em crenças que a maioria das vezes são inconscientes. De fato herdamos os genes da nossa família, mas se ficarmos com medo disso e focarmos no medo de herdar uma doença, por exemplo, seja ele um câncer por você ter histórico na família, nós ativamos essa vibração. É tudo contagio, nós somos contagiados e passamos para os nossos filhos e netos. Estamos o tempo todo fazendo escolhas inconscientemente devido a crenças passadas de geração em geração. Temos que questionar essas crenças impostas pela a família e pela a sociedade.
CR: O que é essa técnica de botox natural? CL: Essa técnica foi criada nos estados unidos e existe desde 1889 sendo considerado o segredo de Hollywood. São adesivo-fitas para aplicar na região durante a noite ou por doze horas para condicionar a região, é ensinar essa região que ali não pode mais nascer rugas. O tempo varia de pessoa pra pessoa, com isso você vai condicionar o cérebro também. Você pode encontrar essas fitas no site da blumbody e no da frownies.
“I think everyone is different and their needs are different too. There are no areas of Manhattan that are undeveloped except Hudson Yards because they were building on train tracks, literally“
He is from Stamford, Connecticut, and started his career as a model and traveled the world working for companies like Louis Vuitton, Ralph Lauren, and Giorgio Armani. His eye for design allowed him to fly across the prominent real estate world of NYC and has been successful that he has been on the famous American tv show Million Dollar Listing on Bravo TV. With a partnership with Ornare USA we had a chat with Steve Gold.
CR: How did you get into this business? SG: I have always had a passion for houses, art, architecture, and design. I remember when I was a child I used to look at the classified section every Friday where people used to book houses. It had these amazing, massive estates, and I always kind of looked at them and knew they were what I wanted to see. Before getting into this business I went to school at NYU Stern. I studied finance and marketing, and during the whole time I was in college, I was modeling. When I graduated, I decided I didn’t want to get into finance and I continued modeling for one more year. In that short amount of time, I realized that modeling was not my path. I traveled a lot, modeling around the world, but I wanted to be somewhere where I could build a career for myself. I don’t like this transient lifestyle, I don’t like going from place to place. I wanted to build a home with my own roots. One day I just decided to take the online course, got my real estate license in a month, and started calling people and letting them know that I’d changed my career.
CR: How was the invitation to you be a part of theMillion Dollar Listing onBravo TV? SG: I knew some people working on it for a long time, but I never thought I would be great on TV because I am not a naturally super outgoing personality. I am just a normal person, but certain people pushed me to do it and convinced me, and now audiences want to know more and more about me, so it’s going well.
CR: Can you tell us about something behind the scenes of the show that it is coming for the next season? SG: I am not supposed to say pretty much anything about the upcoming season.
CR: Can you describe your dream property? SG: I have always had this dream to have a classic New York City loft, and it would have to be big because I have a growing family. To be frank, when you are doing this kind of renovation you want to do it just once to be good for five or 10 years. Also, my dream house would have good light and lots of windows.
“I hope everyone stays safe and stays at home, and that is all, we will get through this together. I hope everyone is healthy and well”
CR: What is the state of the luxury real estate market in NYC? SG: The New York luxury market is a little bit on pause because of COVD-19, but January and February were extremely strong months for the luxury market in New York. There are people who have been on the sidelines for years who have money, have the means, and have been waiting for the right opportunity. Interest rates are very low and developers have reduced prices. The stock market was soaring and prices have come down.
CR: What’s going on with existing deals – are people doing virtual closings or buying without seeing the property? SG: Some of the deals that are in contract now we are still closing. I had a closing last week, we have another closing the following week. Some deals we have not closed and are probably not going to close until after this crisis. Every deal is different, which is why every client needs to discuss and figure out what is best for them. There are complications, for example, about how you can make sure the apartment is ready to close if you can not go into the building. Or how you can close an apartment if you can not get the furniture out because they are not allowing you to move out. These are the kinds of issues we are dealing with. We are strong and resilient and will figure out ways to do things because that is what happens when we have a crisis.
CR: What kinds of short-term and long-term effects do you think Covid-19 will have on the New York City market specifically? SG: The world will change after this virus and design will too. There will be new trends that will emerge from this. We’ll see different kinds of material being used on properties. Who knows what the future holds? It is scary but that is what pushes through innovation and change overall in the market.
CR: Buyers will need an educated broker more than ever before – What are the details a buyer should pay attention to in selecting a broker? SG: It is an age-old adage, but if you are looking in New York City, the location-protected views are always going to be valuable. You have to remember that what is a view now might not be a view in five years, that happens all the time in New York City and it takes a lot of knowledge to prevent that from happening. Other factors that make properties valuable are high ceilings, light, and uniqueness.
CR: What area do you think is the next hub for luxury properties SG: The beauty of New York City is that it has so many different neighborhoods serving different types of people. Tribeca is amazing: it has great schools and a lot of big apartments that are good for families. Everywhere in Manhattan is safe now, but Tribeca is what everyone talks about. Hudson Yards is doing something crazy right now in terms of what they have built. Building a mini-city within the city is not for everyone, it is definitely something that is very special in terms of New York City and there are some pretty amazing apartments there. I think everyone is different and their needs are different too. There are no areas of Manhattan that are undeveloped except Hudson Yards because they were building on train tracks, literally. So it is not like there is going to be the next hub, as we say, because Manhattan is already developed. I guess if I had to answer, it is Hudson Yards and also Hudson Square. The area west of Varick Street to the west side they have torn down St. John’s terminal and they are building there, that whole area is kind of going to be built up.
CR: Which countries are the most international buyers coming to New York from? Has that changed? SG: There are different ones. Last year we saw a lot of New Yorkers buying and a few years ago there were a lot of Brazilians buying. Now we are starting to see a few Russian buyers floating back into the market. Chinese buy too so I think there is not only one country that buys in New York City.
Somos muito exigentes quando o assunto é dica de beleza e principalmente dica de saúde. Porque às vezes você está olhando o semblante da pessoa que passa aquela dica, e não existe brilho no olhar, não existe viço na pele. E o viço não é a pele de pêssego não, o viço é a energia que aquela pessoa te transmite. Afinal, somos um todo, como já se fala: mente e corpo devem sã. A primeira vez que a vimos, encontrei tudo isso, uma beleza no olhar, não porque ela tem dois olhos mais lindos que já vi, mas vi a beleza no olhar, de pureza, leveza na alma. Com esse pacotão com sua beleza de corpo e de alma, a dra. Annemarie traz e compartilha sua singular sabedoria, que ela compartilha conosco ao falarmos de temas como jejum intermitente, a água polarizada e flúor.
Clau Ribeiro: Como é o nosso relacionamento com a água? Dra: Nós temos uma relação com a água muito próxima ela esta na nossa rotina e com isso somos bastante expostos a metais pesados, conforme pesquisas a nossa água tem flúor, cloro e agrotóxicos e nós absorvemos isso de várias maneiras com o vapor de um banho quente, no uso de um desodorante spray que é alumínio todos os dias nas axilas que é do lado da mama, no nosso pãozinho tem bromo que é um elemento químico então, a gente acaba tendo essas exposições e nem se quer se sabe e ainda tem a falta do que é benéfico a saúde como o magnésio por exemplo.
Clau Ribeiro: Quais são os benefícos do jejum intermitente? Dra: Eu acho que todo mundo deveria fazer jejum intermitente mas orientado por uma nutricionista eu sempre indico para os meus pacientes. Nós somos capazes de renovar as nossas células então precisamos ficar um tempo sem comer para a regeneração celular, somos uma máquina biológica e quando aprendemos a manusear essa máquina nós nos tornamos mais saudáveis. Quando a gente passa muito tempo sem comer nosso corpo procura energia, procura os nutrientes que temos salvos no organismo. O jejum pode ser uma forma para emagrecer também dependendo de como você faz mas o objetivo é renovar nossas células, limpar e desintoxicar. E essa renovação celular ela se inicia a partir de 12 á 14 horas e a primeira refeição após o jejum é muito importante porque é a hora que o nosso intestino absorve muito desse alimento, o intestino vai literalmente sugar o que ingerimos logo após o jejum. Por isso eu tomo um shot após o meu jejum com todos os nutrientes que precisamos para aproveitar que as paredes do intestino estão limpas. Coloco em um copinho pequeno água, blutamina, cúrcuma que é o maior antiinflamatório da atualidade considerado um anticâncer após uma pesquisa na Índia porque lá eles usam muito e o índice de câncer é muito baixo, e colococo também pimenta preta. Existem os shots prontos que eu indico também como o Golden Milk (nome do produto) e existem vários fabricantes desse produto. No Brasil eu sei que tem na Bioprim lá você encontra o Golden Milk.
Clau Ribeiro: Para que serve o magnésio? Dra: O magnésio ajuda na absorção de nutrientes e em outras cadeias celulares para que possam funcionar corretamente. O magnésio proteje nosso corpo de metais pesados também e pode ser ingerido em cápsulas.
Clau Ribeiro: E para que serve o Própolis? Dra: Eu tomo todos os dias junto com o outro shot que eu faço ou com um shot pronto com Golden Milk. É muito bom pra imunidade e se misturar com limão fica melhor ainda. Melhor opção é o própolis orgânico e sem álcool, o ideal é não colocar nada de álcool em nosso organismo porque ele pode inducir a proliferação celular e a gente não quer isso. O própolis pode ser usado como agente bucal também mas temos que fazer uma mistura com outros produtos naturais e lembrando que se tratando de produtos naturais eles precisam ficar na geladeira e não duram muito tempo.
Clau Ribeiro: Como funciona a solarização da água? Dra: É uma forma energética de adequar a molécula da água. Existe um experiemento de por um potinho com a água ou com arroz e água e escrever algumas notinhas com palavras positivas e pegar outro potinho igual com palavras negativas. Passam-se 15 dias e temos o resultado energético. O potinho positivo continua limpo e o negativo cheio de fungos e não há nada de esperitual nisso são moléculas na água sendo uma soma do que há dentro. Tem um outro experimento que é colocar água em uma garrafa de vidro e deixar na janela durante 4 horas e esse processo vai reorganizar as moléculas da água deixando ela na freconquência correta para tomarmos. Na física quântica temos todas as formas e mesmo em um campo vazio temos energia assim sendo um campo energético que gera frequência hoje podemos mensurar por exemplo, os sentimentos de amor onde temos 500hertz e no medo se não me engano são 100hertz. Isso tudo é a frequência que a gente vive.
“Uma mulher bem equilibrada hormonalmente ela vai ter esses tecidos mais fortes como cabelo, unha, cílios, sobrancelhas então quando a gente consegue buscar a saúde de dentro da célula pra fora o exterior vai ficando bonito é so uma questão de tempo”
Clau Ribeiro: Qual a relação do COVID-19 com a vitamina D? Dra: A cada dia surgem novos artigos sobre os pacientes em níveis melhores de vitamina D que contrairam o vírus tendo eles uma severidade menor. A vitamina D ela é na verdade um hormônio chamado colecalciferol é envolvido em mais de mil genes dentro do nosso código genético, e ele é fundamental para o nosso corpo se regular, então precisamos de exposição solar de fato. E o tempo de exposição até absorver esse hormônia ele varia, depende também da cor da pele, quanto mais escura a pela mais tempo de exposição precisa ter. O horário entre ás 10 da manhã até 14:00 é o melhor para captar a onda UVB porque com o sol da tarde já não atinge mais a nossa pele, o ideal também é bastante pele exposta ao sol e não tomar banho de imediato após a exposição porque esse hormônio é um óleo fabricado a partir do nosso colesterol então se tomarmos banho logo em seguida esse óleo não é todo convertido em vitamina D. Precisamos do magnésio também que já comentamos para poder ocorrer essa conversão. Gosto de enfatizar que tem que ser sol direto na pele e não através de janelas ou qualquer outro objeto.
Clau Ribeiro: O que dizer sobre intoxicação por mercúrio e restaurações? Dra: Esse é um assunto muito polêmico e nós dentistas ficamos muito expostos quando removemos amálgamas. A restauração foi feita para aumentar a resistência, ela tem 50% de mercúrio com amálgama dentro. Essas restaurações duram muitos anos mas por outro lado ela perde em instabilidade ou seja, o mercúrio é volátio, nós temos restaurações em bocas que quando o dentista aperta os dentes libera um pouco de vapor que é rapidamente absorvido pelo os tecidos. Quando tem bruxismo ou quando tomamos algo quente libera um pouco de vapor também e mesmo sendo pouco isso ocorre durante anos de vida então é prejudicial. Metal pesado se deposita nos orgãos e no cérebro e o acúmulo desse metal é co-relacionado com doenças degenerativas e crônicas. O mercúrio é cumulativo o que significa que o nosso corpo não consegue colocar pra fora sozinho então só um dentista biológico para ajudar.
“Tudo que eu falo eu tenho uma fonte, eu não gosto de expor a minha opinião. Eu só trago informações confiáveis e cada um faz a sua escolha”
Clau Ribeiro: Quais óleos essenciais podemos usar para as rugas? Dra: Eu busco sempre soluções naturais tem uma marca chamada DoTerra que faz várias soluções naturais sendo o extrato puro da planta. Existem artigos científicos evidenciando que a lavanda aumenta a produção de fibroblastico e colágeno então a lavanda é um óleo muito bom pra termos em casa assim como o óleo de coco fracionado. Vou dar uma dica rápida – Com a pele limpa coloca em um algodão água e melaleuca (que é um antisséptico e antibacteriano muito bom pra usar contra espinhas crônicas também) mistura 50ml de óleo de coco fracionado com 5 gotinhas de cada óleo que você escolher, eu escolheria lavanda, mirra considerado um botox natural e copaíba que é antioxidante. Esfregue e massagei o rosto e durma com ele e retire apenas no dia seguinte.
Clau Ribeiro: Qual óleo essencial você pode indicar para crescer a sobrancelha? Dra.: O óleo essencial de rícino é muito bom mas vou dar uma outra dica. A nossa tireóide é responsável por muitas funções no nosso corpo como o crescimento da unha, de cabelo, unhas, sobrancelhas e assim por diante. Então se a nossa tireoide esta disfuncional perdemos essa função. Podemos usar esses óleos essenciais mas a melhor coisa nesse caso é ir visitar um médico especialista.
Clau Ribeiro: Qual a sua indicação de óleo essencial para a ansiedade e com qual frequência devemos usar? Dra: Como o óleo essencial não é uma medicação ele tem que ser usado mais vezes ao dia. Para ansiedade eu indico passar óleo de lavanda na sola do pé que absorve mais, óleo copaíba também é ótimo pra ansiedade e tem um mix muito bom da DōTerra chamado serenity que é perfeito também.
São 22 anos só na Band. Ganhadora de 2 troféus imprensa, Sonia Blota é uma jornalista multifacetada. Com premiadas coberturas nos segmentos de política, economia, moda e lifestyle. Sonia passou 7 anos cobrindo também eventos mundiais baseada em Paris. Na entrevista abaixo ela fala sobre esta experiência e momentos marcantes de sua carreira.
Clau Ribeiro: Como começou a sua carreira? Sonia: Sou formada em direito e em jornalismo. Estagiar em escritório de direito e contabilidade até entrar para a pimeira emissora de televisão que foi o SBT, entrei como estagiária onde fiquei por um ano. Eu sempre falo que o direito é uma faculdade que ninguém perde, muito pelo contrário, eu lido com situações que graças aos conhecimentos que absorvir da faculdade com os meus mestres eu consigo aplicar no jornalismo. Depois eu fui para EPTV Central em São Carlos no interior de São Paulo para aprender e me portar em um video porque na minha época não era só colocar a cara no vídeo como hoje em dia era muito mais difícil. Eu tive que ir aprender no interior de São Paulo que era mercado pequeno pra depois ir para São Paulo capital. Na época o padrão da Globo era muito difícil tinha várias regras, não podia usar estampas e nem óculos de grau porque refletia. Hoje com a tecnologia e os novos padrões a gente fica bem mais a vontade no video. Após a Globo entrei pra Band que foi o mesmo ano que o radio se separou da Televisão e começamos a fazer muito programas ao vivo porque a Televisão vai de acordo com o tempo que a gente esta vivendo então ela sempre se modifica. Agora tenho 22 anos de carreira só na Band.
Clau Ribeiro: Como foi entrar para o jornalismo com o seu background? Sonia: Mais desafiador porque as pessoas cobram muito mais uma vez que você tem familiar no mesmo ramo mas eu sempre tive o apoio da minha família, inclusive dos meus avós. E pra mim nada foi diferente fui pra rua entrevistar como todos os outros.
Clau Ribeiro: Como foi o convite pra você mudar para Paris? Sonia: Tudo acontece com um pico de tensão na TV. No jornalismo não existe o não escalonar porque o profissional tem plano de carreira ou algo parecido. O que me fez ir para Paris foi Brasília, o diretor executivo na época disse pra mim ir para Brasília porque estava estourando o escândalo do mensalão, e então essa uma semana que era inicialmente se transformou em 3 anos. E ficar em Brasília é muito sacrificante, tem que estar disponível 24 horas por dia todos os dias. Em 2011 eu voltei para São Paulo e no mesmo ano me mudei com quatro malas direto pra Paris e por lá fiquei por 7 anos.
“Depois da Globo entrei pra Band que foi o mesmo ano que o radio se separou da televisão e começamos a fazer bastante programas ao vivo. Porque a televisão vai de acordo com o tempo que nós estamos vivendo ela se modifica. Agora tenho vinte e dois anos de carreira só na Band”
Clau Ribeiro: Quais foram as maiores matérias que você produziu em Paris? Sonia: As maiores matérias foram as entrevistas que eu fiz, a entrevista com Charles Aznavour foi uma lição de vida enorme e uma outra lição de vida enorme também foi entrevistar o Pierre Cardin um mestre da indústria da moda com 97 anos de idade e com uma cabeça incrível que ao me responder qual era o seu maior desejo ele disse que continuar trabalhando, continuar sendo empresário a frente de sua grife. Uma das grandes coisas que eu aprendi cobrindo matérias em Paris foi que a maior parte das pessoas vê Paris como a cidade do glamour mas os franceses são de uma simplicidade enorme, eles são muito mais ser do que ter. Uma pessoa vestindo paetê e uma outra vestindo calça jeans com camiseta podem frequentar o mesmo ambiente perfeitamente sem problema algum, a única coisa que eles fazem questão é que o nível intelectual de estudo seja o mesmo porque o estado oferece isso pra população mas não interessa se você tem dinheiro ou não.
Clau Ribeiro: Quais são os seus novos hobbies devido a quarentena? Sonia: Assistir todos os filmes, séries e documentários da Netflix, também estou descansando bastante porque foram 10 anos sem tirar 30 dias de férias. E tenho muita insônia que é uma coisa que eu preciso corrigir então estou aproveitando pra isso.
Clau Ribeiro: Como funciona a parte das fontes em Paris? Sonia: Nós temos a fonte do governo que é a assessoria de imprensa, temos os colegas e como correspondente internacional temos agência de notícias que no caso na europa é a Reuters que podíamos confiar com toda a certeza, eles tem repórters em todos os lugares.
“Quantas vezes a gente já quis chorar e não chorou e quantas vezes a gente precisava chorar e não conseguia”
Clau Ribeiro: Como é pra você a criação de cobertura? Sonia: Tem que focar e ao mesmo tempo tem que estar com o radarzinho interno ligado registrando tudo ao seu redor. É um treinamento que ao longo dos anos a gente começa a controlar o nosso próprio comportamento porque não dá pra saber a reação das pessoas que estão ali no acontecimento e nem o que elas podem falar.
Clau Ribeiro: Como é cobrir histórias políticas? Sonia: Todas as coberturas quando envolve o Palácio do Planalto mexem com o país e muitas vezes em eventos internacionais existe um contexto muito importante. Todas as mudanças no meio ambiente é com o presidente da república, economia relações exteriores então envolve todos os assuntos importantes para uma nação. Cientistas políticos também são fundamentas na cobertura política e eu como repórter não posso dar a minha opinião, eu concordando ou não eu tenho que noticiar.
Clau Ribeiro: Você estava em San Francisco com o Dória como foi isso? Sonia: Esse foi mais um exemplo de como é a vida de um jornalista, tudo pode mudar a qualquer momento o slogan da Band FM é muito verdadeiro – Em 20 minutos tudo pode mudar – Estávamos em San Francisco entrevistando empresários da tecnologia e empresas que queriam investir no Brasil em São Paulo ver como que São Paulo iria entrar no mercado da tecnologia, cinema e entretenimento com empresas como a Netflix e a Amazon. Então eu estava produzindo essa matéria extremamente importante em um lugar distante e acompanhando o falecimento do Gugu Liberato que foi um dos apresentadores mais importantes do país, então no dia seguinte eu já estava retornando para cobrir esse triste episódio. A equipe de San Franciso entendeu perfeitamente porque eles sabiam a importância do Gugu e teve que ser eu porque o outro repórter da Band não podia cobrir por motivos administrativos.
Clau Ribeiro: Quais os restaurantes que você indica em Paris? Sonia: Pra quem gosta de frutos do mar o Mediterranee, para café o Café Delmas que é ótimo para ter uma experiência local. Já para dançar tem o Cabaré Aux Trois Mailletz vai até 4 horas da manhã e eles amam música brasileira e do lado tem uma casinha de jazz muito bacana chamada Le Caveau de la Huchette.
Visionária – é a primeira palavra que vem a minha cabeça quando penso na Ana Isabel. No comecinho do ano 2000, ela e seu marido, foram além e desde de lá vinham alinhavando o que hoje nós não vivemos sem – a plataforma de ecommerce Shoptogether. E como eles não param de inovar, batemos um papo nesse chat para falar de empreendorismo, tecnologia e o um novo market place.
Clau Ribeiro: Como surgiu essa idéia de e-commerce online? Ana Isabel: O meu marido investia em uma empresa e essa empresa começou a atender lojas como Americanas e Submarino. Então ele acompanhou o primeiro case de sucesso antes mesmo de entrar para o mundo digital e foi ai que ele decidiu investir no e-commerce. Ele tinha um fundo de investimento e recebeu uma proposta de um site de e-commerce de moda que era um clube de contas na época e então ele aceitou o negócio porque já imaginava que iria crescer e pensou em atuar em alguma parte do setor de e-commerce mas como ele não entendia de moda ele me convidou para gerenciar. Passado um mês eu concluir que aquilo era tudo menos moda, pra mim aquilo era um ofertão de promoções. Fiquei um ano estudando e me esforçando ao maxímo porque naquela época não tinha profissional de e-commerce no Brasil. Testamos tudo, fotos, modelos, conteúdo sobre o varejo de moda mas nada dava certo. Então decidimos começar do zero novamente mas com uma outra estrutura, pensamos como a gente iria oferecer para o mercado uma solução de venda de moda no mercado de luxo e foi assim que realmente estruturamos o shop2gether.
Clau Ribeiro: Qual é o seu background? Eu sou formado em administração e tenho MBA em marketing, minha trajetória sempre foi no mercado de moda todos os meus empregos foram nesse setor porque quando eu comecei a trabalhar eu trabalhei com uma moça chamada Andréa Bilis que na época tinha uma marca e a gente chegou até a ter uma loja juntas no Shopping Iguatemi. Nessa loja eu fiquei muito no varejo atendendo ao consumidor e adiquiri muita experiência de varejo físico. Depois disso montei uma marca minha usando toda a experiência de produção que eu tinha tanto em desenvolvimento de produto quanto de atacado. Não tinha nada que eu não tinha feito até hoje, fiz modelagem, costuradas, planejamento estratégico, atendi o atacado, calendário de varejo, atendimento ao cliente final, criação de programa de relacionamento enfim, tudo isso enquanto fui estudando também. Por ter uma marca, uma empresa, me envolvi também na parte contábil e financeira como me formei em administração eu tinha uma visão bem ampla de negócio.
“Comecei em 2012 o Shop2gether com o meu marido e eu acho que realmente tive muita coragem e petulância. Na época não compravamos moda classe A pela a internet, não tinhamos esse hábito no Brasil não era uma coisa que já estava disseminada”
Clau Ribeiro: Você já teve o desafio de ter alguma marca que você precisou mudar a estrategia? Ana Isabel: Sim, nós começamos com 17 marcas depois de quatro meses estavamos com 40 marcas e hoje tem mais de 250 marcas femininas. Eu participei sim por diversas vezes na escolha do produto mas onde eu tenho desenvolvido mais isso é no nosso projeto de novos designers, eu consegui ter a possibilidade de conversar realmente com um designer e dizer o que precisa ser alterado no produto para que ele fique com uma qualidade que gere o desejo de consumo porque muitos estilistas principalmente os mais novos eles têm uma percepção criativa linda mas existem muitos problemas que quando o produto chega no ponto de venda, ele não converte falta um apelo comercial as vezes é o preço ou até mesmo a cor. Então a visão comercial eu ofereço também e já tive algumas marcas que foram trabalhar com a gente que entrava e saia coleção e nada acontecia, precisamos ganhar dinheiro também para investir não adianta a gente ficar só na função criativa linda maravilhosa a economia precisa girar para empregar e para fazer novas coleções. Então a gente fez isso com alguns novos designers e foi muito bacana tivemos um resultado acima do esperado e realmente eles cresceram comercialmente e conseguiram se estruturar isso é um grande orgulho pra mim. A moda é um setor que precisa se profissionalizar cada vez mais porque é um setor grande que sofre muito tem muita informalidade então quanto mais a gente vê empresas se estruturando e profissionais amadurecendo mais felizes nós ficamos.
Clau Ribeiro: Como que funciona o processo para que uma marca faça parte do seu portfólio? Hoje nós temos três marcas, temos o Shop2gether, O que vestir e a gente lançou o Marktplace. O Shop2gether está focado para o público A e B moda feminina e masculina já o que vestir é um site que tem uma moda mais jovem e mais divertida, uma moda mais fácil mas não é tão focada em lifestyle como o shop2gether. O Marktplace a gente criou para que as marcas possam ter contato direto o consumidor é muito mais focado em propósito multimarca do que em uma visão comercial de negócio. É uma plataforma colaborativa onde as marcas com um propósito conversam com os consumidores através de seus produtos. É um momento de comportamento de consumo comportamento e tendência de moda atual para a gente entender as diferenças entre as marcas. O shop2gether é mais exclusivo para mulher que busca por conforto e também por exclusividade com uma vida mais calma, já o que vestir a gente tem algumas outras marcas como por exemplo a Farm uma marca onde atinge basicamente o grande público então essa plataforma é mais comercial do que lifestyle. No Marktplace nós damos espaço para que marcas muito pequenas e independentes possam atingir o público final essa plataforma esta dentro do site shop2gether.
Clau Ribeiro: Existe a opção on demand para as marcas? Ana Isabel: Existem algumas marcas que fabricam sob encomenda só que no digital as pessoas na maior parte das vezes querem a rapidez da entrega, difícil a pessoa ir pro digital e não ter contato com o vendedor. Essa maturidade de consumo digital ainda não existe aqui no Brasil mas hoje os pequenos produtores têm estoque que não é muito grande o que é bom porque se torna exclusivo para o cliente e quando você compra você sabe que vai retirar direto com eles.
Clau Ribeiro: Como que funciona o seu trabalho com a Costanza Pascolato? Ela me ajuda na curadoria de novos designers assim como para a nossa seleção de novos designers para o projeto novos designs que é um processo de três fases primeiro as pessoas se inscrevem, depois em cima do que a gente acredita que a moda nos trouxe na última temporada trabalhamos em cima, e também trabalhamdos em cima do comportamento do consumo de moda. Antes mesmo de toda a pandemia do COVID-19 que está acontecendo quando a gente criou esse projeto a gente falou muito sobre uma moda atemporal uma moda que fizesse sentido para a sua necessidade e não para aquilo que está sendo tratado como tendência falamos também bastante do individual e do individualismo nas suas escolhas e por isso a gente escolheu os designers. Depois quando a gente fecha esse conceito com a Constanza nós começamos a filtrar as marcas que se encaixam nesse resultado. A Constanza atua nesse primeiro conceito com os designers e também com treinamentos de tendências de moda, nós trabalhamos juntas e dividimos para toda a equipe.
Clau Ribeiro: Qual foi uma das maiores lições que você já aprendeu da Constanza? Ana Isabel: Eu não sei nem se é de moda mas acho que da vida de comportamento porque a Costanza é muito sincera assim como eu mas ela tem um jeito muito delicado de falar uma sinceridade muito delicada e elegante. Isso é uma das coisas que eu compartilho com ela porque eu sou bastante expansiva, algumas coisas acabam incomodando algumas pessoas é um tipo de aula de troca que eu tenho com ela. O que ela fala sempre funciona é mais do que eu consiga falar, penso em tudo que ela me fala então tudo que é mais serio que eu preciso resolver eu falo com ela mas não pra chegar na solução porque a Constanza nunca te da conselho ela faz você pensar e isso é maravilhoso.
Clau Ribeiro: Como é a sua rotina? Ana Isabel: Ultimamente eu estou mudando um pouco os meus dias aliás, estava mudando porque agora com essa pandemia não estou mudando mais mas todo mundo agora está se adaptando porém inicialmente acordo, faço ginástica levo as crianças para a escola ou para o inglês, tenho duas filhas, e volto faço ginástica se eu não tiver feito ainda porque eu faço em casa. E esse ano de 2020 eu decidir trabalhar meio período em casa estou em uma linha diferente de mercado agora então eu tenho bastante evento pra ir bastante compromissos fora do escritório por isso sugeri a ficar até uma hora da tarde com as crianças almoço com elas e trabalho de casa, depois ou eu vou para o escritório ou para alguma reunião e dessa forma foi a forma que eu mais encontrei equilíbrio, afinal, foram sete anos de entrega total. E desde o começo desse ano eu me afastei da diretoria, agora faço parte só do conselho isso tem sido bastante regenerador em todos os sentidos. Quando a gente está muito ocupado a gente deixa de prestar atenção no novo, eu acho que foi um momento de eu voltar a prestar atenção em mim.
“Marca boa é a marca que está no corpo das pessoas a gente precisa ganhar dinheiro para reinvestir em uma próxima coleção”
Clau Ribeiro: O que você faz toda noite para desligar total? Ana Isabel: Eu tomo vinho toda noite, no começo eu fiquei um pouco preocupada e fui até perguntar para o médico e ele me perguntou qual a quantidade que eu tomo, disse duas taças quando estou muito pilhada e a resposta foi que tudo bem essa quantidade não tem problema mas não posso passar disso.
Clau Ribeiro: O que você vê nos próximos cinco anos de mudança na indústria de e-commerces pelo mundo? Ana Isabel: Acho que a inteligência artificial já antes de tudo isso estar acontecendo já tínhamos como grande aposta da indústria de tecnologia. O que eu vejo é que as grandes empresas que tiverem investimento em tecnologia que priorizem o individual de cada um serão as empresas que vão continuar porque o consumidor e o mundo estão se tornando cada vez mais individual no sentido de que o que é interessante pra mim não é pra você, as nossas prioridades são diferentes e as empresas vão precisar entender isso não existe um produto que possa atender todos da mesma forma. A personalização é uma coisa que é mais comum e isso lógico só inteligência artificial e o uso de dados pelas empresas que vão possibilitar esse tipo de personalização.
Clau Ribeiro: Qual é a peça de moda que alguém da sua familía tenha te dado que você queira guardar para sempre? Ana Isabel: Pode ser uma joia? Eu tenho um par de brincos de ônix preto que foi da minha bisavó que me deu e representa muito pra mim, é uma joia antiga que não parece uma joia porque é de ônix tem umas pérolas antigas que no detalhe você ver o valor que ela tem mas se você olhar rapidamente não vai perceber.
Clau Ribeiro: Qual foi a melhor peça que você comprou em oferta? Ana Isabel: Vou ter que pensar muito para poder responder porque eu não sou muito de ofertas mas eu adoro ficar naquelas lojas de departamento americano, fico horas olhando e experimentando e acabo não levando nada porque eu acho que nada vale a pena que o barato sai caro mas eu já comprei sapatos da marca Manolo Blahnik em outlet.
Clau Ribeiro: Quais são os dois restaurantes de New York que você adora comer? Ana Isabel: Faz muito tempo que eu não viajo para New York então da próxima vez que eu for eu espero você me levar para algum.
When I used to attend to Paris Fashion Week, she always captured my attention. When you are on events like that, you know that you will have to deal with ego, snobby people – but she was different – I could see in her smile or in the way she would behave at the fashion shows, that she was special. My guest was in charge of Vogue Mexico for years and her terrific work put her on the list of BOF 500.
Clau Ribeiro: I would like to know about your morning routine. What do you do to start your day? Kelly: My morning routine has changed drastically because I used to be the type of person who would wake up late, skip breakfast, and run to Starbucks, get a coffee, and then run to the office. After a few years of doing that, I realized that’s terrible for you mentally, physically, and in all aspects. Now I am the mother of a 16-month-old, so my life has changed drastically as well. And because of that, I am more similar now to Giselle – I wake up early in the morning, which I have learned is very important.It is terrible to wake up with that chaos.I’m running late, I need to start catering to everybody’s needs. So I do wake up early, it depends on the day, but at least three to four days of the week, I do wake up early. I have water and a cup of coffee, and I do my workout at home. I have a trainer who comes here, which is great, it definitely makes it much easier.I do my workout and then I meditate and then I make myself breakfast. And normally around that time, my daughter starts to wake up, so I go get her and then the whole routine starts for the day. I have been trying to wake up, for the last couple of months, at least an hour before, ideally, an hour and a half before everybody else in my household so that I can at least feel like I did something productive for myself in the morning.
Clau Ribeiro: When did you start meditating? Kelly: It is something that I have struggled with on and off, to be honest. I still struggle with it. It is something I would say, that I have done over the past 6 months. I am still really working on it, to be honest. I almost feel like sometimes I do it just to say that I did it, and sometimes I get something out of it. Sometimes I don’t. I hope next time you and I talk, I can say that I am a pro at it. I just do it for ten minutes. For now, that is all I can handle.
Clau Ribeiro: We are now during this crazy time with Coronavirus. How do you organize your day?Do you plan everything a week ahead? Kelly: I definitely have times when I have meetings or I have things that I need to leave the house for. I work from home, so when I have meetings with clients or [I have] events, I normally try to schedule them in time frames that work for me. I live in Bogota, Colombia, so the traffic here is crazy, honestly. So I normally either [try to have meetings] in the morning, so I get that out of the way, and I can spend time at home in the afternoon and work. Or vice versa. Or I get my work done at home in the morning, and then I go out in the afternoon. But once I leave the house, [I] can lose [my] whole day.
Clau Ribeiro: Do you think your clients are open to having online meetings even after the virus? Kelly: I think we have realized that a lot of meetings [can take place] online and you feel just as connected and just as close. I think that definitely is going to be something [we do] and I used to do it a lot more. As you know Latins love that face to face. I have clients that I work with over several months or over a year and we get together each week while the other stuff is done on mail. I think that sometimes, you can say “ each meeting does not need to be [in person].” I’m realizing that now we can use Zoom [and] Google Hangout. There are all these different ways that we can [meet]. If anything, I think that is one positive thing about coronavirus – we have become more efficient in that sense.
Clau Ribeiro: How was the process and when was the process when you left Vogue? Kelly: That is a good question nobody ever asked me exactly like that. It was a slow transition I would say, luckily. It was not an abrupt thing. I worked at Vogue for ten years, I was the Editor in Chief for almost six years, and I was doing long distance with my husband, who lives in Columbia. So, I always knew that at some point I eventually had to move to Columbia. We were engaged for about a year, which gave me time to kind of organize things with the company. Obviously, my job is very important to me, I was so loyal to Condé Nast. So, it was something that we were able to negotiate. I was very lucky that we had an office in Columbia. It was very important for me to be able to continue with the magazine [if I moved] to Columbia, obviously. I didn’t want the traditional “leave your job to get married” type thing. It was very important to be able to move to Columbia and hopefully stay with the magazine. But also, it was important for me to have something to do here. Colombia is a market where Vogue is very strong, and I had a year to prepare to leave my post as Editor in Chief. I moved to Columbia, and I was a creative director. I oversaw some of the editorials and kind of a bit of advertising for the region – for Latin America – because Mexico was overseen by the Mexico office. I was in that position for a year, honestly, and it was amazing because I was also able to really work in-depth in the region. Before with my other position, I would go to Peru for one day for an event, and then go to Argentina for one day and fly back. It was very fast-paced, and I never really had the time to spend in each region. So, I did that for a year. After a while, I was finally ready to go off on my own. It is very different being in the head office and being in a satellite office. I finally made the decision to go off on my own and work on my own after positioning myself here and being a bit more acquainted with the region. So luckily it was a slow transition. It was not just fast [change]. I have to say it did take some time. After [I] was at a company in the corporate world for 10 years. It took a few years, to be honest, to really just get used to working on my own and having my own business and not having this huge infrastructure behind me. That was a very important personal growth for me.
“What I do and what I think is that has a lot of editors nowadays helping the brands to create their stories, how to speak to their audiences, how to communicate it in a way that is not just like trying to sell. Here is my dresser, who is my collection? It is kind of trying to sell you to the lead. So you sell your story“
Clau Ribeiro: What are you doing bringing your background working with magazines you know exactly and what brands mean as an editor? Kelly: Absolutely. It was amazing because while I was at the magazine, I kind of already saw that change happening. We had a very small team, so we almost became kind that for our clients. Our clients would come to us and say, I have this new launch, and I want to communicate it. We would basically come up with this full creative concept and strategy for them, that we would do in alliance. That is basically now what I am doing with a lot of my clients, and what I think a lot of editors have started doing as well. We become expert storytellers – brands used to come to us, and we would help them tell their story creatively in the magazine or online. And now we have become expert storytellers. We have so many talented designers out there that are really great at creating clothes, they can tell you the fabric that was used, et cetera, but they cannot really tell you the inspiration behind the clothes. So what I do, and what I think of editors do nowadays is help them to create these stories, how to speak to their audiences, how to communicate it in a way that is not just like trying to sell you clothes like “here is my dress here is my collection, buy it.” It is kind of trying to sell you, at least, a story.
Clau Ribeiro: Sometimes I receive a copy and paste email with a press release and nothing special, and this is related to your clients now. How do we tell the story for different vehicles or different magazines? Kelly: I think that sometimes you receive a very generic press release that does not really say much or, sometimes it is kind of just pushy like, “can you help me?” “Do you think you could get this in the magazine?” They say these things without really giving you some background. Like, “we have this launch. What do you think? What can we do together?” I think it is always very important to have information obviously, even if it is not [a finished product] yet. It is very important to be personable – copy-paste is terrible. I always think – and I always tell my clients – it is important to know your audience. Whether it is a magazine, a website, a blog, you have to really study what it is that they do and what they tend to publish and what they don’t tend to publish. To be honest, I am sure with you as an editor, as a consultant and designer, they send you stuff and they want you to post it on your Instagram. Whether it is an Instagram page or a full magazine, there is a certain creation through curation in a certain voice behind that, it is not just one size that fits all. I think that personalization is so important, and there is something to be said for really paying attention to the details and speaking to that person directly. It makes you feel like they actually read my magazine and they actually look at my Instagram and pay attention. At least in my experience, it makes all the difference and sometimes makes you fall in love with the brand if you realize their attention to detail.
Clau Ribeiro: What do you think has changed regarding the role of PRs? Kelly: I think it has changed a lot because there is no such thing as a free press anymore, sadly. It is all about advertisers. I know friends of mine who work in PR, and they will not take clients if they are not advertising in the media. Especially here, obviously, it changes by market, but here it is impossible to get coverage if you are not a paying advertiser. So I think that is one big thing -his whole idea of just pitching stories has changed so much because it comes to this whole negotiation behind it.
Clau Ribeiro: The role of PR is changing because you only have a few magazines out there right now and they cannot sell stories to influencers because it is all about pay to post now on your Instagram. What do you think about that? Kelly: I think there are magazines and magazines, and there are influencers and influencers. And I think influencers make a lot of money for [advertising]. I also think – this is an overused word as well – if there are brands that they find and truly love, they will post them. They kind of pride themselves on being discoverers of new [things] whether it be a designer or be an interior decorator or, just finding new things. I love to follow those types of people on Instagram – those who you can tell find things that they love and post [about them]. It is not because someone pitched it to them, it is more because they found it themselves. They actually do the investigation and they find these designers or these brands that they love and share it with their audience. I guess the role of PR is almost irrelevant. I guess there are more communication managers and stuff like that. I think a lot of brands now are bringing on editors and not really calling them PRs, although they are weaving those stories and creating these stories that they share. Or they are creating these Instagram strategies. They are not necessarily PRs, but they are kind of doing the same thing that PRs used to do – creating a strategy with five women who love the brand, and then they do an Instagram strategy where they all post on the Internet. I think that is kind of the future, and those people are kind of replacing PRs or the PRs are transitioning into this type of world.
“I think that personalization is very important and there is something to be said for, really paying attention to the details and speaking to that person. What is your DNA, what are your strengths? What are you like? What can we do to show these strengths?”
Clau Ribeiro: Business Of Fashion was asking their followers if they would like to see Fashion Week only online. What is your opinion about that? Kelly: I have heard that. I think time will tell. It is hard to say. The way I would envision it would not be that they will necessarily disappear, but I think they might definitely reduce and go back to what fashion weeks used to be, and I am talking to way back when, it was really a select group of editors, a select group of buyers and clients and that is it. The rest of the people can stream it online, but I definitely think that they will probably scale back, downsize, and maybe not do these grand productions. They will really make it about the clothes and selling the clothes and just keeping it very select. I think that makes more sense, to be honest. The people that have to be there will be there. I obviously have nothing against the influencers and bloggers, but a lot of them just go to sit there and take pictures. Of course, this is not all bloggers, but the majority of them. They do not actually have a set purpose to be there because they need to report or to buy or anything else. I think we need to go back to that. Then there are other ways that people can work with influencers. I no longer think that they need to be at the Fashion Weeks to work with brands. I was listening to a webinar a couple of weeks ago, and they were not necessarily talking about this, it was more about retail. He broke down brands that have been successful, and a lot of them are global brands, but they have not been able to really localize or speak locally. It will be interesting to see. What I think would be very intelligent brands to do is really to have their shows – they can do a show, and they can stream it online, but then do really local concepts. It doesn’t have to be the whole collection,. They can do pieces that are really relevant to that market, you do need to like the fur coats in Mexico, for example, you can have clothes that speak to each market. I think that it is the future. That is really where I see the future. It makes perfect sense. I also think they are also more cost-effective for everybody.
Clau Ribeiro: Can you tell us about the work you are doing now with brands creating their stories, how is the process and how did you start? Kelly: Luckily most of them have been people I have known in the past and have worked with in the past who sought me out once I was independent for help with their story. I have worked separately with each brand. It depends on the needs of each brand – some have been more consolidated and established than others, so maybe I have come in to help them with particular projects and then that is it. Other brands are very small, and I have kind of helped them just get the ball rolling and get their feet off the ground. Then I have done a few collaborations with international brands that are looking to do things locally, who are bit lost or just entering the market or looking for that one-on-one personal connection. With each one it is different, it really depends on the client. Right now, for example, I am working with a local designer. They started a few years ago to internationalize. I helping them a bit with their social media, how to pitch, press and media, and just interesting strategies that they can use to get their name out there a bit more.
Clau Ribeiro: How do you make a brand cool today, How do you help a brand be different? Kelly: It is a fine line, I think there is something to be said for authenticity. I will say that I am very picky. I do not take on any client, to be honest. I do not mean it in a snobby way at all, it is more about if I do not feel [like the brand] resonates with me or I do not feel that I can communicate them or I do not feel like it goes with my aesthetic or my values, I do not take [the brand] on because I find it very difficult to know what they really need. And also if people see me like, “Oh Kelley, always brings this type of project,” then I would not want to change and confuse people. That is number one but second of all, if it is a smaller brand, I always work with them behind the scenes before even starting to contact anybody or doing any type of event. I look at all fronts – design-wise, communication-wise, really make sure everything is down-pat, everything’s cohesive, everything makes sense before I start doing any type of activity publicly. There are different ways, and it really depends on the brand, which I think is really important. I need to ask questions like what is your DNA, what are your strengths? What can we do to show these strengths? I have done kind of a lifestyle experience with some clients where you invite a few editors and influencers to come to Columbia. If it is a brand that really has 360 lifestyles, there is nothing better than really inviting people to live that with you. If the designer has a great personality, I think it is great for people to actually meet them to really understand the brand, who they are, and what they do. I think something that is really important is identifying who the interested audience is. I am working with a brand that is super bright and colorful, so I am not going to pitch an influencer who is black and white on their Instagram. A lot of brands make that mistake where they want to get the influencer that has a million followers. Sometimes there is something to be said for the real niche, cool girls in different markets that maybe do not have a huge following, but they have a significant and important following. I also think word of mouth is very important. I think people really underestimate it. How many times have you gone to lunch with your friends and if your friend is wearing something cool? That is how you discover the brand. It comes with a lot of studying and investigation and lot of understanding for who the brand is, what they should be communicating, and then understanding who are interesting people that we can reach out to get to know.
Clau Ribeiro: Anybody can open a brand on Instagram but what do you think brands should do in order to stay there? Kelly: I think it is a mixture of things. In the past, and it will be interesting to see going forward, I think a lot of brands went to Paris. It is such an important networking moment for brands to go season after season and sometimes the best relationships form is over a glass of wine at dinner after a show with a group of friends. I think networking and staying in touch with people across the globe and important people who have always supported your brand is really important. I spoke with a few designers, and a lot of them are randomly reaching out to say hi to people in different countries, and I think that is really important. We will see if fashion week keeps up or how, but there will have to be a moment where people can come together and connect. Obviously, social media, for now, is still super relevant. I think it is still important. Sometimes it is annoying and frustrating for many people, but I still think it is an important platform to communicate to stay relevant. We all discover a lot of designers [on social media]. Also, it is important to build your own community outside of Instagram, whether it be on social media, on a website, or through a newsletter or a podcast, kind of build your own community so those people can continue to come after you, whether it be for fashion or inspiration.
Clau Ribeiro: What was the difference you noticed when you started working for the Latin American market? What is the difference you see between the Mexican and Latin American Market? Kelly: Mexico is like Brazil. In Mexico, there is an event every single day, events all the time, cocktails, dinners, brunches. It was a lot. Now living in Colombia you have many fewer events. I think it depends on the country because here, I guess Brazil is more similar to Mexico – it is a huge market, and you have a lot of international brands. Obviously international brands have big budgets, and you have constant lunches because they have a lot of things they need to communicate. Here in Colombia, you have many fewer international brands, so while there are events, there are not as many. You have pockets of events, but it is not all year long. The year starts off slow, and then in March, it starts to pick up and then fall. Summertime is dead because people are traveling. So, you have events but not as many as [Brazil or Mexico]. I think in Latin America, it depends [on whether they are a lot of international events]. Some countries have markets that have a lot of international brands. If Colombia had a lot of international brands, you probably would have more events.
Clau Ribeiro: Which designers are really making you pay attention to them right now? Kelly: I think Colombia is still kind of like the leader in that sense in Latin America. There are brands coming out of Colombia. You also have a few coming out of Peru and Chile. I think, really, throughout all of Latin America, I recently met even some designers from countries you often do not hear of. For example, Uruguay has some interesting designers now. Bolivia. They are smaller markets. But I guess in terms of quantity, I would still say that in Colombia and Mexico have a lot of designers.
Clau Ribeiro: What would be your advice for brands you are working with for how to deal with the post coronavirus? Kelly: I think it will be interesting moving forward. I would tell them, first of all, to stay calm and be patient because it could be a while. Right now we still do not know how long this is going to last. We do not know what season it will be when we start to get out. By then, people’s budgets will be very reduced. I would tell them to stay focused on the essentials of their brand – really creating the essentials. I was talking to one of my clients the other day and saying that people might not be buying gowns or dresses right now, but they will want to buy pieces that they can use often. You are investing in a piece that you will be able to use often or something that makes [you] feel good. I think communication will be key. I think if you are a brand that employs 20 artisans, you need to communicate that to your clients so that when people do want to buy they understand that they are helping to employ these families. I think that it is so important. You do not want to feel like you are just buying a piece of clothes anymore, you want to feel like you are actually spending for a purpose. You want to make sure that it is going somewhere. Of course, it has to be useful to you, but you also want to feel like it is going somewhere and will benefit other people. I think definitely just finding a way to connect one-on-one and be open and honest with your audience. I think now more than ever is the time to really connect. First of all, define who is your audience and then connect with them on a personal level, tell them a bit more about who you are as a designer, who you are as a brand because even if they are not buying now they will remember that, and they will keep you in mind for the future. I think it gives you anxiety in that sense because you do not know, but it is going to make us all think and really get creative. I have started doing the thing I had never done before like cooking. I am doing things that I would never normally do because we actually have the time. So are all these creative designers, who are ten times more creative than the average person. We are going to see some interesting things coming out once it all passes. I am sure all these designers were super creative. We are going to have some really interesting things to see. I am excited to see that.
“After years of gathering industry and personal knowledge about what works, what doesn’t and why – it is now time for me to share this. I am exploding with knowledge! (and my kids aren’t interested yet”)
The Australian Tash Sefton is Sydney based and is most known as a publisher and founder of the blog of online shop They All HateUs. Launched more than 10 years ago with her friend Elle Ferguson, the blog was revolutionary at that time and soon became a benchmark for how online retailing would leverage social media in the years that followed.
A specialist in the fashion industry, she started her career more than 20 years ago on fashion design but fell in love for the fashion business. On top of that, she worked for many big Australian brands and co-hosted the American reality “Style Squad” in 2016-17.
Today, she is one of the most stylish women of Australia and shares her experiences on the project Where Did Your Style Go, a consulting for women and men, and continues to collaborate with some of the biggest fashion brands in the world. Tash’s professional credits now also extend to her own art business Sefton Segedin with business partner and sister Hayley Segedin. Of the launch of Where Did Your Style Go, Tash explains:
“I started in this industry because of my obsession and love of fashion – it’s never been about the bling or selfies – but the journey of why I yearn to find the perfect item and treasure it”
How do you define your style? My style has changed over the years but essentially its high street mixed with high end, denim most days but now I am embracing subtle colors and prints….which is new for me! I only ever used to wear black, white and grey and a stripe was my print. Australian weather is glorious and our lifestyle allows us to have a very layback style here.
In your opinion, there are rules inside the fashion world? If there are rules there shouldn’t be! I just did an article on my new website about the style myth and people’s interpretation of what style is. I am very much a believer in wearing fashion your way and it comes from how you feel on the inside. It shouldn’t be defined by what a designer says is in fashion or isn’t.
What is the biggest difficulty in working with something that is constantly changing? I don’t think it’s difficult as it pushes me to always be looking ahead and do better. As I used to work as a buyer for most of my career I know how to predict change and navigate through the shifts…. it’s in my DNA!
Who are your inspirations? My family are very inspirational – my sisters are very successful business women (not in the fashion world) and being around them really makes me learn and stay humble in this crazy fashion world! I am really lucky to be surrounded by incredible women making a real impact in our community, my family and close friends are my inspirations.
Ser dona do seu próprio negócio requer anos de determinação, foco e tenacidade. Inteligente, versátil e ambiciosa, o sucesso de Leandra Medine e seu site Man Repeller, é apenas um reflexo de sua autenticidade e dedicação interminável.
‘Descobrir sua própria felicidade requer se enfrentar com sinceridade, frequência e estar disposta a deixar para trás o que sabe para aprender o que não sabe. ‘
Liderando o mundo da moda com seu site man repeller e agora curtindo a fase mais importante de sua vida — a maternidade — leandra medine está no topo do mundo. mãe, businesswoman e fashionista, a blogger divide suas conquistas e a fórmula para começar, comandar e manter um negócio de sucesso.
Qual é a missão mais importante do Man Repeller e por que? LM: É uma dupla missão: por um lado, o Man Repeller tem como objetivo fazer com que as mulheres se sintam menos sozinhas e mais compreendidas, especialmente porque quando eu era mais nova eu não tive alguém me dizendo que estava tudo bem em ser do jeito que eu era — o que me levou a acreditar que, para ser alguém no mundo, eu tinha que me conformar com normas que realmente não me definiam nem me permitiam que eu me expressasse com naturalidade e clareza. Conquistar seus objetivos e sentir orgulho das nuances que definem nossas identidades e vulnerabilidades, são realmente o ponto crucial do compromisso da Man Repeller com suas leitoras. A moda é simplesmente um canal para fazer isso possível.
Como seu relacionamento com a moda mudou depois que também virou seu trabalho? LM: Honestamente, não mudou muito. Eu sempre fui uma grande admiradora da moda em geral e de todos os estilos, e a única coisa que permaneceu a mesma ao longo da minha carreira é o quanto eu amo roupas.
Você tem um site incrível que cresceu muito rápido em poucos anos; um livro, e parcerias com marcas extraordinária. Quais são seus projetos pro futuro? Parece que existe sempre uma ênfase no que vem a seguir, no próximo plano, porque sempre deve haver algo novo? LM: Como você disse, meu site cresceu muito em apenas alguns anos, então eu acho que agora é o momento de garantir que todo esse crescimento valeu a pena, que estamos fazendo tudo de forma adequada e eficiente e que nosso público ainda está tão engajado quanto estava no início.
O New York Times fez uma matéria sobre você seis meses depois do lançamento do seu site e em apenas alguns anos o Man Repeller ganhou uma enorme quantidade de leitores. Como você lidou com essa reação positiva? LM: Eu fiquei extasiada. Foi extremamente emocionante, viciante, e eu recebi a oportunidade de braços abertos.
O Man Repeller sempre fala sobre estar confortável na sua própria pele, não só no quesito de moda e estilo, mas na vida em geral. Qual é o seu conselho para as pessoas a procura do que realmente as fazem felizes? LM: Descobrir sua própria felicidade realmente requer que você se enfrente com muita sinceridade, com muita frequência e que esteja disposta a deixar para trás o que sabe para aprender o que não sabe.
‘As três facetas mais importantes de começar um negócio de sucesso incluem de quem você se cerca e as pessoas que contrata, o nível de foco que você é capaz de manter, que deve ser afiado mas sem visão em túnel para que você esteja atento aos seus arredores, e muita, muita disciplina.‘
Qual foi a melhor lição que você aprendeu depois que abriu seu próprio negócio? LM: As três facetas mais importantes de começar um negócio de sucesso incluem de quem você se cerca (as pessoas que você contrata), o nível de foco que você é capaz de manter (deve ser afiado, mas isso não significa que você deve ter visão em túnel, esteja sempre atento ao seus arredores) e disciplina.
Qual conselho você daria para alguém que está começando no mesmo caminho? LM: Há muito preconceito em torno de mulheres lançando seus próprios negócios hoje em dia, como se você não pudesse ter sucesso ao menos que você seja uma CEO, e isso parece extremamente oco para mim — você pode absolutamente encontrar sucesso e sentir-se empoderada sem estar comandando seu próprio negócio. Ser dona do seu próprio negócio não é para todo mundo, e isto não é um problema.
Você tem um destino de viagem favorito? Se sim, aonde e porque? Quais são as melhores dicas para visitar este lugar? LM: Para as férias: St Barths na primavera quando está mais calmo; a ilha é muito boêmia e a sensação é muito francesa, apesar de estar a apenas três horas de Nova York. A comida é deliciosa, as compras são boas e o estilo de vida é tão fácil que você provavelmente poderia fugir sem empacotar nenhum sapato. Para mim, o verdadeiro teste para ver se você está realmente de férias, é quanto tempo você pode ficar sem usar sapatos.
Na sua opinião, quais são os melhores e os piores lados do impacto das mídias sociais em nossa sociedade? LM: O melhor: todo mundo tem uma opinião que vale a pena. ser ouvida. O pior: todo mundo tem uma opinião que vale a pena ser ouvida.
Como você define seu lifestyle? LM: Nos últimos 5 anos, extremamente agitado — como se eu estivesse constantemente pegando bolas que eu não quero deixar cair, ou me machucando invés de deixá-las cair. Muito mais reativo do que intencional, mas estou tentando mudar isso.
Quais são alguns dos seus spots favoritos em NY para comer, fazer compras e se divertir? LM:Sant Ambroeus (para um croissant) na Lafayette Street, Maman (para um chá matcha e um café) na Broome Street, Sobaya (para noodles Japoneses) no East Village, Temple Bar (para um drink) na Bleecker Street, Totokaelo (para comprar Dries van Noten em Downtown) na Crosby Street, Forty Carrots (para um froyo) também na Crosby Street.
Photo: Pedro Arieta Creative Direction: Claudia Ribeiro Bernstein
Inspired by the charming cafes of Paris and designed by the acclaimed designers Robin Standefer and Stephen Alesch, “La Mercerie” is the newest restaurant inside the Roman and Williams Guild at SoHo, in partnership with Stephen Starr. Signed by the chef Marie-Aude Rose, La Mercerie’s menu features day-to-day delights of French cuisine such as crepes and tartare – as well as the café offering the traditional Charlotte chocolate cake. Cocktails combine the elegance and sophistication of the dishes with the Guild’s unique style. They have options from breakfast to dinner, for any time of the day.
The design of the forty-three-seat coffee shop features signature furniture and other attractions that are a separate luxury: An Emily Thompson flower shop and a Phaidon library. The tables, as well as the lamps, chairs, cups and even coffee napkins, are part of the Guild collection and are available for purchase in the shop. In addition, the menu offers a totally French wine list that ranges from less traditional regions to the best and classic producers.
Jeanne Damas, como sua Paris, não cabe em tradução. Tal qual a cidade que chama de casa, a “It-Girl” Francesa não pode ser decifrada à primeira vista. Conhecê-las a fundo é um exercício para a eternidade no mínimo.
“A mulher francesa é natural e charmosa, e elas sabem como explorar de maneira positiva as suas falhas”
Há provas suficientes que atestam que o mundo gira mesmo é em torno de Jeanne Damas. A francesa, alçada à fama graças ao seu estilo único, nunca buscou os holofotes, mas em tão pouco se esquiva deles e ainda assim, a órbita das coisas insiste em colocá-la no centro das atenções. Ainda que tenha todos os olhos voltados para sua carreira e vida pessoal, Jeanne segue dona de si e prova que, como o movimento rotacional, um velho ditado também estava errado: A história se repete, sim, mas a primeira vez como ficção e a segunda não. Isso porque a fala fantasiosa de Marquesa de Merteuil, personagem do romance “As Ligações Perigosas”, de Chordelos de Laclos, virou realidade nas mãos (e na vida) da bela mademoiselle: “Digo meus princípios, e digo-os propositadamente; pois não provêm, como o de outras mulheres, do acaso, nem são recebidos sem exame ou seguidos por hábito; são os frutos de minhas profundas reflexões; criei-os, e posso dizer que sou minha própria obra”. Além da força e sagacidade, ambas as mulheres as da literatura e da vida real compartilham outra característica bastante importante: São francesas. Tamanha semelhança não pode ser mera coincidência, sobretudo quando se põem em perspectiva o fato de que outras grandes mulheres de carne, osso e músculos, como Coco Chanel e Joana D’Arc, também nasceram no mesmo país.
“A mulher francesa é natural e charmosa e elas definitivamente sabem como explorar de maneira positiva as suas falhas”, divaga Jeanne, em uma modesta tentativa deexplicar o sucesso das francesas. Já para entender melhor a ascensão da própria it-girl é preciso considerar sua habilidade nata de se manter verdadeira aos seus valores e estilo. “Creio que sou bastante espontânea, então manter os pés no chão é algo super natural na minha vida faz parte de quem eu sou”, continua, aprendi, aliás, que é exatamente isso o que as pessoas preferem”. A lição, como era para ser, veio a partir da própria experiência: “quando uma marca ou empresa tentou, de alguma maneira, me mudar ou pedir para que eu usasse uma roupa que não ma agradava de verdade, esse sentimento transpareceu, a pessoas perceberam”.
“O lado bom de fazer tantas coisas diferentes é que há menos pressão. é um alívio, por exemplo, participar de um casting sabendo que, ainda que você não passe, vai estar tudo bem. isso coloca um fim no estresse e transparece no trabalho”
Mas a bela já não teme repetir o erro: “Por essas e outras que agora eu me envolvo somente com projetos que me deixam confortável e que eu acredito de verdade”. Muito do que Jeanne é e do que se tornou se deve à presença constante da mãe, declaradamente uma de suas maiores inspirações. “Eu ainda sou muito próxima a minha mãe. Às vezes até demais. Falamos ao telefone diversas vezes por dia, e não são poucas as vezes em que compramos roupas e calçados iguais, porque temos gostos muito parecidos”, declara. Como elas fazem para não repetir o look uma da outra? “Antes de nos encontrarmos, mandamos mensagem ou telefonamos para garantir que não estejamos vestindo a mesma coisa”, confessa aos risos. Toda a animosidade lhe é eclipsada pela seriedade dos negócios. Hoje, como atriz, modelo e empreendedora, a jovem parisiense tem de equilibrar todas funções em um dia de “apenas” 24 horas. “Não tenho uma rotina estabelecida, cada dia é uma novidade. No momento, por exemplo, estou trabalhando em um livro para a Grasset. A obra vai trazer uma compliação de 40 mulheres parisienses bem distintas, de diferentes idades e regiões da cidade. Isso me ocupa três manhãs de uma semana. Geralmente passo as tardes no escritório, trabalhando na minha marca, a Rouje, ao lado da minha equipe”, conta Damas.
Como não é uma pessoa definida pela boa organização, Jeanne comenta que o fato de poder organizar e flexibilizar a própria agenda é bastante positivo, e que suas noites são inegociáveis. “Meus jantares são uma constante e na maioria das vezes vou a restaurante com os meus amigos”. As longas noites são compensadas logo no começo da manhã seguinte, quando a bela se dedica a passear pelo mercado local, saboreando o impagável clima intimista que seu bairro tem nas primeiras horas do dia. É difícil imaginar, porém, que alguém tão livre e tão despreendida do tempo poderia se envolver simultaneamente em tantas atividades distintas. “Não é que eu escolhi todas essas vertentes profissionais, mas as coisas se encaminharam assim, por sorte e pelos encontros da vida”, explica. “Eu sou extremamente aberta e curiosa, e adoro trabalhar com pessoas diferentes. Sou particularmente apaixonada pela liberdade e criatividade dos palcos de teatro, e ao mesmo tempo eu optei por criar a minha própria marca de roupas um projeto feito para durar, ao qual eu me dedico por completa”, conclui. Enquanto muitos focam nos desafios de aceitar tantos desafios ao mesmo tempo, a sempre irriquieta parisiense prefere ter suas atenções nas vantagens: “O lado bom de fazer tantas coisas diferentes é que há menos pressão. É um alívio, por exemplo, participar de um casting sabendo que, ainda que você não passe, vai estar tudo bem. Isso coloca um fim no estresse e transparece no trabalho”, pontua.
“Em Seoul nos hospedamos na casa de uma vovózinha, que cozinhava pratos tradicionais. Nós dormíamos na sala, e eu posso lhe dizer que foi uma experiência enriquecedora, que nos abriu os meus olhos cultualmente falando”, lembra emocionada.
A maturidade atípica para uma jovem de sua idade é facilmente explicada por sua carreira e experiência profissionais e pessoais. Apesar dos diversos títulos, há que ainda insista em lhe chamar de blogueira, e ela não se incomoda, apesar do equívoco. “Acho maravilhoso poder viver de um blog, mas eu não acho que sou uma blogueira e nem nunca serei, porque eu comecei no tumblr, onde eu levava ao ar fotos minhas e dos meus amigos, e nunca ganhei dinheiro com isso”, argumenta. Por sentir na própria pele o poder das mídias sociais, Jeanne tem propriedade para defendê-las: “Acho que as mídias sociais são positivas, porque elas abrem discussões importantes e permitem que todos façam parte de um determinado grupo”. A popularidade em redes sociais, porém, parece não ter lhe afetado o juízo e o bom senso. “Não acho que é necessariamente cool ter um monte de likes e seguidores, mas é inegável que a coisa se tornou um negócio de verdade. As marcas finalmente entenderam o impacto e a visibilidade que podem obter graças aos usuários populares das redes”, aponta. Longe dos flashes, dos trabalhos e das distrações da própria popularidade, Jeanne faz questão de vivenciar experiências reais na França e em outros lugares do mundo. Cerca de dois anos atrás, por exemplo, a modelo visitou a China e a Korea, e fez questão de ficar com locais em ambos os países.
Suas viagens pelo mundo lhe ensinaram coisas importantes sobre a vida, mas também sobre a moda. “Surpreendentemente, achei os coreanos bastante fashionistas, e constatei que os nórdicos têm mesmo um senso de estilo incomparável”, acrescenta. Falando de alguns conceitos mais atuais, Jeanne declara que é apoiadora fervorosa da onda genderless da moda. “Adoro essa proposta de misturar os gêneros quando o assunto é vestuário, porque há coisas magníficas para serem exploradas tanto na seção feminina, quanto na seção masculina”, afirma. A ausência de marcas específicas em suas falas e declarações não é mera formalidade, porque a moça é convicta em falar que não liga para etiquetas. “Gosto mesmo é de artigos vintages do exterior, porque são peças única. Aqui em Paris, eu gosto de comprar esse tipo de moda da Courreges ou da YSL, em uma boutique na Rue Rochebrune, também conhecida como ‘A moda Vintage’”, aconselha. Com base em suas próprias descobertas, Jeanne tem ainda uma série de dicas a compartilhar, mas o faz com apenas um: não siga as ‘tendências’, é importante ser verdadeiro consigo e, principalmente, com os outros, porque o mundo, seja entorno de Jeanne ou do Sol, não deixa nunca de girar.
Fotógrafo: Fe Pinheiro Estlista: Julie Basselin Assistente: Axelle Teixiera Cabelo: Stéphane Bodin Maquiagem: Louise Garnier Direção: Claudia Ribeiro Bernstein
Seus projetos estão em alguns dos endereços mais cobiçados de Paris e do mundo, mas sua lista de mentores parece só aumentar, sinal de que o jovem francês Rodolphe Parente tem maturidade o suficiente para admitir que evolução vem a com humildade, e muita paciência.
“A responsabilidade do designer está na maneira de entender e interpretar tudo o que o cliente deseja ou não desenvolver em um projeto. Cada profissional tem seus próprios paradigmas quando se fala em sustentabilidade”
Na sua opinião, qual é o grande legado deixado por Jean Michel Frank e Pierre Chareau? De que forma seus projetos o inspirou? Eu amo o jeito que JM Frank desenvolveu a sua atmosfera sem quaisquer ideias suburbanas estabelecidas. Ele tentou ampliar a visão de design de interiores: o arranjo simples e austero, uma vontade de criar obras atemporais. Eu realmente amo as proporção nos trabalhos de Pierre Chareau. Ele tem sido um designer de interiores impressionante, que trabalha maravilhosamente bem com luz natural, como fez na “casa de vidro”, em Paris.
Como foi ter trabalhado na agência Andrée Putman`s? De que forma essa experiência afeta seu estilo e carreira? Andrée foi uma guia interessante para afirmar uma espécie de “story-telling” no projeto de design de interiores. Ela me ensinou a criar cenários incríveis, a desenvolver interiores confortáveis, com detalhes e amabilidades.
Você já projetou hotéis, residências, cenários e escritórios, então teve contato com diferentes tipos de clientes e públicos. Qual destes mercados você se identifica mais e qual seria o seu próximo desafio? Cada projeto é uma história especial que eu tento contar, e estou realmente ligado a todos, mesmo que existam inúmeros projetos com grandes diferenças. O “Concret Flat” é um projeto muito especial porque o cliente tinha uma ideia bastante original sobre o que ele queria: ele me pediu para desenvolver um flat usando Twin Peaks, de David Lynch, como a inspiração. Ele queria se sentir como o anão dançando em uma determinada cena do filme. Foi incrível propor uma solução para esse charada, e me incentivou a ser ainda mais curioso sobre tudo.
“A arte é naturalmente inspiradora. Eu só preciso ser capaz de me adaptar ao contexto para dar o tom certo, que coincide com o projeto. Eu amo Valentine DeWain, Olafur Eliasson, sua visão de materiais e cores para mudar a nossa percepção do espaço”
Como você vê a relação entre o consumo, novo design e sustentabilidade? Na sua opinião, de que forma deve a sociedade deve agir à luz do fato de que, hoje em dia,o consumo e os novos lançamentos geram questionamentos sobre a utilidade e longevidade das coisas? A responsabilidade do designer está na maneira de entender e interpretar tudo o que o cliente deseja ou não desenvolver em um projeto. Cada profissional tem seus próprios paradigmas quando se fala em sustentabilidade. Eu tento trabalhar com produtores locais, com acabamentos naturais, como pedra e metal para criar um design ntemporal.
Você trabalho é influenciado pela rotina e suas emoções. Como você se definiria? Você deve perguntar aos meus amigos ou minha família. Eu sei que eu sou muito rigoroso, com uma mente inquiridora. Faço tudo com seriedade, mas, ao mesmo tempo, não me levo muito a sério! Além disso, estou preocupado é em ter um coração verdadeiro. Para criar é preciso sentimento e lealdade.
Como membro do Conselho Francês de Designers de Interiores, que conselho você daria para quem está começando na profissão? Aconselho a manter a fé, a trabalhar duro para além da questão de estilo. Não se esqueça que nós trabalhamos em uma realidade de construção e economia. Não há projetos artísticos sem paixão! É um trabalho muito emocional que precisa de muita entrega, a fim de ir mais longe e se superar. Gosto do fato de que cada projeto é único e é uma maneira de contar uma nova história. É importante estar apaixonado por seu trabalho, mas eu diria que é muito mais importante estar encantado com o desenho, os materiais, os edifícios e a arquitetura do que estar em busca do título “designer e arquiteto de interiores “.
O que fez você se tornar um designer? O meu pai. Ele tinha uma empresa de construção e eu passei a infância em contato com essa realidade.
Vejo um vínculoentre o seu trabalho e arte. Qual a sua opinião sobre o design como arte? Muito tem sido lançado no universo de design de produto. Como você pode continuar a ser original? A arte é naturalmente inspiradora. Eu só preciso ser capaz de me adaptar ao contexto para dar o tom certo, que coincide com o projeto. Eu amo Valentine DeWain, Olafur Eliasson, sua visão de materiais e cores para mudar a nossa percepção do espaço. Eu realmente aprecio quando artistas, como Jenny Holzer, agem transformand a arquitetura. Donald Judd ou James Turrell, para citar alguns mais contemporâneos. Amo a diversidade e gosto de percorrer o caminho de outros designers, porque me inspiram no di-a-dia.
Como você estabelece o limite entre a arte decorativa e o design? Em que momentos você acredita estas duas frentes podem coexistir em design de objetos? Para mim, não há limite, estes universos coexistem. A questão só é baseada na produção: o produto do projeto envolve a produção industrial em uma grande edição, enquanto a arte decorativa implica artesanato tradicional, em edição limitada.
“When I have time I also love Ballet Bar at Body By Simone“
What city do you identify with the most and why? What are your must-go places in this city? Los Angeles! I love how there are so many different sides of this city. From my house in Beverly Hills to spending the weekend in Malibu or going vintage shopping in Topanga Canyon and riding bikes on Venice Beach, drinks in Silver Lake, working in studios Downtown and in Hollywood or brunches in Bel Air. They are all like different little worlds within one big city. Alfred, a cute coffee place on Melrose Place where you can enjoy a delicious almond cappuccino and almond croissant. It feels like being back in Europe. On Sundays – the Farmers Market on Melrose Place with my husband to stock up on fruits and veggies for my juices for the week! I’m always at Nobu Malibu, the perfect setting to enjoy a Sunday brunch overlooking the ocean. Polo Lounge, an institution and often my office. Try the McCartney salad! One of my favorites for dinner is Gjelina in Venice, an organic restaurant with a little garden with a fireplace, one of the hottest spots on Abbott Kinney Blvd. And I’m super excited about the new Soho Malibu House!
What products do you swear by for facial care? What about your makeup routine? I love beauty products – face creams, washes and masks, and especially love Dermatologist, Dr. Colbert’s products. His hydration mask is amazing and keeps my skin fresh after all my flights. I don’t really wear makeup unless I’m going to an event, but always keep my eyebrows shaped by Anastasia Beverly Hills.
What is your favorite item in your closet right now? Who is the designer? My new present from shoe designer Brian Atwood – a pair of sandal pumps that are perfect to wear with a Pucci dress on a boat, or with a Valentino gown for a red carpet event!
Is there a brand that has been passed down from generation to generation in your family? Louis Vuitton. My Grandfather used to design their first stores! I have a lot of vintage luggage passed down from my family.
What is your fitness routine? Do you have any specific ‘fitness methods’ you are loyal to? I never really did sports growing up in Florence other than riding horses for pleasure with my dad who rode competitively, and then living in Paris I feel like I got my exercise walking around everywhere, but now that I live in Los Angeles, I go on a lot of hikes and love barefoot walks on the beach. When I have time I also love Ballet Bar at Body By Simone!
Who is your biggest inspiration? My Family
What are some must-see museums/art exhibits in your opinion? I love always the LACMA Museum, which I recently collaborated with on a very special project. A must is Biennale in Venice, where art from all over the world is shown in one of the most suggestive settings.
Keep calm and….? Things will happen.
What quote do you live by? There is preserved in life the miracle of surprise.
What is one city, on your bucket list, that you have yet to travel to? Istanbul.
Globetrotting authority Laurent Vernhes has set his feet in over ninety different countries and lived in six of them. Whether backpacking in Nepal or visiting the most sophisticated destinations and hotels in the world, his goal was (and still is) the same: To be surprised in a positive way.
“For as long as I can remember, I wanted to escape. My first stop as a young adult was the Parisian bourgeoisie and many finer things in life that come with such package. But soon enough, my obsession became to see the world as I became worried about getting trapped in Parisian self-satisfaction”
As the CEO of Tablet Hotels, an online search for exclusive hotels and booking platform, Laurent Vernhes uses his expertise to help travelers find “beauty and substance” on their own trips. After working as an expat in Asia in the 90s, he left the East to go to New York and have his own share in the Internet revolution as he co-founded Tablet Hotels. Recently, Laurent decided to become a serial entrepreneur by taking his taste and knowledge of champagne more seriously as he established his own small champagne company, Maison Vernhes. The amazing bubbly caused enough buzz among appreciators to be called as one of the best wines out there. As good as it is exclusive, the champagne can only be acquired via Laurent himself or at a single store in Brooklyn, which must have his approval to sell to an individual customer. A labor of love, a result of the entrepreneur’s personal passions, it doesn’t come as a surprise that both Maison Vernhes and Tablet Hotels have an inherent stamp of coolness and excellence. In an exclusive interview, Laurent Vernhes talks investing in soulful projects, the importance of taking risks and why his champagne brand is so, so very exclusive. From a stay at the very posh The Lanesborough Hotel, in London, to quiet holidays in Franschhoek, a visit to a zen-Buddhist temple in Koya-san and sandstorms in the desert during Burning Man, Laurent Vernhes is strongly inspired by the contrast of the places he goes to. Fortunately, he makes a living out of his passion as the co-founder and CEO of Tablet Hotels, an online luxury and boutique hotel search, and booking platform.
Vernhes was born and raised in France, where he grew up as the only child of very loving and modest hardworking parents, in the South of France and, later on, on the outskirts of the French capital. “For as long as I can remember, I wanted to escape. My first stop as a young adult was the Parisian bourgeoisie and many finer things in life that come with such a package. But soon enough, my obsession became to see the world as I became worried about getting trapped in Parisian self-satisfaction”, he confides. His diplomas – and David Bowie’s music and personality, which helped him “believe he could be anyone he wanted to be” – served as a passport for new experiences. In the 1980s, Laurent started working in Asia, developing new markets for global giants such as Michelin and The News Corporation. He lived as an expat in many different cities of the Asian continent for ten years. He has seen the world, indeed; he’s visited over ninety countries and has lived in six of them. “I’ve been shaped by the places I’ve been to, so much to the point where the concept of nationality is no longer meaningful to me personally. With only one exception: picking a team to support in the (soccer) World Cup. For example, I learned so much about business from dealing with ethnic Chinese people across Southeast Asia and in China. I admire the combination of ruthless effectiveness, elegance, and sophistication – almost no posturing”. After that period of time in Asia, he realized he wanted to have his own business while also becoming part of the global revolution that came about with the Internet, finally, settling down in Brooklyn, New York, where he still lives with his wife and three children.
“When it comes to connecting people, I believe taste transcends everything – nationality, gender, race, religion, money, age”
Since the year 2000, Tablet Hotels works by the idea of helping travelers find beauty and substance in their travel experiences and also with the underlying mission to support small independent creators and hoteliers. Amidst the information and advertising cacophony, Tablet is not only sophisticated but soulful as well. There’s something more personal about it that lacks in other websites alike. The next step for the company is to launch a new tool, one that enables users to connect through shared tastes across cultures and traditional social demographic categories. “When it comes to connecting people, I believe taste transcends everything – nationality, gender, race, religion, money, age…”, Vernhes observes, insightfully. This French man is never tired of discovering new things, new destinations, new ideas – “I’m resetting my dreams”. At this point, he jumped into a new foray: creating a small champagne company called Maison Vernhes. “Since before drinking age, which is loosely defined in France, I have dreamt of champagne being present in my life ‘at will’ because I associated it with happiness. Much later, when I started thinking that wine would be an interesting way to reconnect with my family heritage, champagne felt like a happy place to start”.
With an excellence and exclusivity stamp, Maison Vernhes’ bubbly generated a lot of buzz among Manhattan’s connoisseurs and foodies. According to Laurent, what separates good from formidable champagne is the quality and smoothness of the euphoria it creates – besides terroir, taking good care of the vines and grapes as they grow, proper climate, winemaking technique, and experience, Bien sûr. “I seek balance and complexity with as little manipulation as possible in the process of making it”, he says of the blend, which presents elements of different grapes, besides pinot noir. The product can only be acquired via Laurent himself or in a single store located in Brooklyn, by his approval. The entrepreneur tells us why. “The production is very limited and demand for it outgrew supply almost instantly. So, if you’re in that situation, how do you choose whom you sell to? Rather than raising the price, which is the legitimate capitalist approach, it seems more interesting to sell only to people who truly enjoy it”, he explains. “It’s also better for building the brand when your clients are your brand ambassadors”.
It is a smart and moderate way to handle the economy and marketing challenges that small companies often face. Just like Tablet Hotels, Maison Vernhes is the result of an entrepreneurial approach to a personal passion. “I do not think one should aim for universal appeal because it puts you on a path to the lowest common denominator. I am looking for a soul and being true to myself. The deeper you dig, the more chances that you will touch others”. Which is the same as saying that the more personal a creation is, the more universal its appeal becomes. And that is a trump card many other independent creators and producers know how to play in their favor. Laurent is the kind of person who is far more interested in the journey than the destination itself. When he travels, usually an impulsive last minute decision, the first thing he does when arriving somewhere is to wander around. No rush, no plans, destination point. If his academic excellence led him to a nomadic life, his nomadic existence led him to acquire knowledge through experience, whether bad or good experience, like his trip to the Marquesas Islands, especially Fatu Hiva and Nuku Hiva, which he points as some of the most magical places on Earth.
Despite being too busy reinventing Tablet Hotels and heading a small champagne company, the entrepreneur makes time to be with his family and plan his next trip – “It is what keeps me inspired and energized”. He wants to continue taking chances and innovative actions, but without ever taking himself too seriously. ”If you do so, you’ll find it harder to get over your failures, which means you’re less likely to take the risks necessary to change your world. It is fundamental to take risks unless you accept to live in a world defined by others”.
“É impossível recriar o mesmo exato prato quando você está em um lugar diferente. Os vegetais, a água, os laticínios, as frutas – tudo é diferente. Mas você pode chegar bem perto, e isso é o importante para mim. Para tanto, você precisa criar uma atmosfera ao redor do prato, para tentar recriar a sensação da viagem”
Perfeccionismo é um daqueles ingredientes que não se pode errar a dosagem: nem demais, nem de menos. Por sorte e competência, Mike Mammoliti soube trabalhar a medida certa durante anos, e agora repete a receita em Nova York, onde inaugurou uma filial do restaurante de seu pai, Mamo Le Michelangelo, em Antibes. Seu intuito inicial era desenvolver uma réplica perfeita do clássico francês, mas quando percebeu que não seria possível, encontrou não só seu caminho, mas a identidade do novo restaurante: “Decidi não me distrair muito, criar minha própria visão e acreditar em meus instintos”. No Mamo (a versão nova-iorquina perdeu o “Le Michelangelo”), nada além da própria comida parece ser um desafio para Mike: “Eu acredito em pratos simples, que deixem que os ingredientes falarem por si. Por que tentar fazer algo complexo, quando já é difícil fazer um spaghetti pomodoro perfeitamente?” E, embora haja quem diga que não se pode fazer uma verdadeira comida fora do seu país de origem, não há nada que o impeça de abrir uma cozinha italiana em Nova York: “É impossível recriar o mesmo exato prato quando você está em um lugar diferente. Os vegetais, a água, os laticínios, as frutas – tudo é diferente.
“A culinária da Grécia é algo realmente novo para mim, e é fantástica. Muito próxima da cozinha italiana e francesa, mas muito distinta ao mesmo tempo: os mesmos ingredientes, mas manipulados de outra forma. É uma delícia”
Mas você pode chegar bem perto, e isso é o importante para mim. Para tanto, você precisa criar uma atmosfera ao redor do prato, para tentar recriar a sensação da viagem”. E completa: “Nova York é muito competitiva. São mais de 10 mil restaurantes. Você precisa manter o padrão em altos níveis sempre para sobreviver”. Curiosamente, Mike até gosta do caráter de espetáculo que a gastronomia atual vem adquirindo: “É algo incrível para a nossa indústria. Isso traz entusiasmo para a comida. E você vê cada vez mais pessoas querendo aprender a comer, especialmente a nova geração”. Mas tanto na vida como na cozinha, Mike aposta no poder do fogo brando e diz que não se considera uma celebridade: “Meu foco são os meus clientes. Nada me dá mais alegria do que vê-los felizes. Sem isso, você é apenas um restaurante tentando sobreviver”, acredita. Na bagagem, Mike trouxe não apenas as referências do primeiro restaurante, mas da infância: “Era um paraíso. Viver com nada e tudo ao mesmo tempo. O sul da França tem muito a oferecer se você sabe onde procurar. Quanto mais eu viajo, mais eu vejo o quão sortudo sou de ter nascido e sido criado lá”.
Se recusando a viver apenas no passado, o restaurateur se lança constantemente em novas aventuras gastronômicas. Sua última descoberta foi particularmente animadora: a comida grega. “A culinária da Grécia é algo realmente novo para mim, e é fantástica. Muito próxima da cozinha italiana e francesa, mas muito distinta ao mesmo tempo: os mesmos ingredientes, mas manipulados de outra forma. É uma delícia!” Seria a empolgação com novos sabores sinônimo de mais empreendimentos? “Existem alguns projetos em discussão, mas, por enquanto, nosso foco é o Mamo”, responde sem deixar sequer um gostinho do que está por vir.
Photographed in the hottest space in New York City, the Neuehouse, one of the most important fashion influencers of the moment, Gala Gonzalez creates his style exactly looking to escape from fads. Gala believes that naturalness is what can be the coolest in her way of being.
“I don’t follow the rules, I follow my instinct. I deeply appreciate color palettes and shapes, so for me it’s all about balance and what is spontaneously cool,” she explains.
Authenticity is the watchword for Gala Gonzalez when it comes to style. “Effortless,” she would say, to explain that careless, literally effortless way of combining attitude and good taste, bringing her own references to create unpretentious looks with her face. Art, music, the people around it, and the many influences of the 60s and 70s are your sources of inspiration when choosing how to dress – which means more positioning towards life than simply clothing compositions.
It must be this great load of naturalness with which you face the fashion that has made you become one of the most revered bloggers of the moment, dictating trends around the world.
And it is with this same spontaneous way that Gala moves through different art forms, attacking from designer to DJ, and having as a new project the launch of a brand of own clothes, scheduled for the end of this year.
“I am sensitive to what’s happening all over the world. there’s that poignant warsan shire quote: ‘I held an atlas in my lap, ran my fingers across the whole world and whispered ‘where does it hurt?’ it answered ‘everywhere, everywhere, everywhere.’
And if Gala is a model for so many women, what would your references be? She has no doubt in quoting one of the biggest, Anita Pallenberg, an actress, model and icon in the 1970s, as well as a former Stone Keith Richards. wife “The first time I saw her in a performance with Mick Jagger and her fur coat I thought, ‘I’ve never seen anyone look so cool without trying’. It has inspired Kate Moss and brands like Gucci for decades and is still copied very often” says Gala. As for preferred labels, the list is broader and includes names like Loewe, Jacquemus, Louis Vuitton, Mango, Isabel Marant e Reformation.
Another very strong artistic aspect in Gala is the music. Of course, the inspiration comes from the era that most influences her, to the sound of the band The Doors, which she says she listens to all day. But the contemporary scene also cheers her up, especially music festivals. One of his favorites is Calvi On the Rocks, which takes place in the Corsica region of France. Without so much exposure, it has almost 100% French audiences, which guarantees all the cool and exclusive air that trend makers, like her, seek.
This year, for example, she traded the famous Coachella for another event, Bombay Beach Biennale. “It’s an art festival located in Bombay Beach, California, where there are art installations all over an almost ghost town that used to be a vacation hot spot in the 1970s,” she says.
But what has a lot to do with her is that she’s a true globe-trotter. Although born in A Coruña, in the Galicia region, she is from Barcelona she misses and where she prefers to return when she goes to Spain. Its main address today is in London, but it is also mostly in New York. There is a favorite place at Café Mogador, in the East Village, to taste Moroccan food. “Whenever a friend is in town I take him there and it’s always delicious. Besides the vibe, which is great, you never know who you might bump into, ”says Gala. And where could we bump into her in NY? “In the new Ludlow House unit in SoHo, perfect for brunch or business meetings if you’re downtown and Reformation store, also in SoHo, for the best summer dresses.” And if she says, it’s already a trend.
“For over 48 hours, people from all over the world come together and walk around the city, interacting with the art displayed there. There are live bands, ballet performances and electronic music as well. It’s kind of a Burning Man, but for those who don’t need to post selfies, ”concludes Gala, making it clear that fads aren’t her thing.
1 – Designer, Dj, blogger, influencer what’s next for Gala Gonzalez? Gala: My very own brand which will be released before the end of the year 🙂
2- How do you define style? (your style) Gala: Eclectic and effortless for sure. But I let the world I live in guide me while at the same time I’m a sucker for the 60s & 70s
3 – What do you think makes your style so unique that it pleases people so much? Gala: I don’t follow the rules. I follow my gut. I deeply enjoy color palettes and shapes, so for me, it’s all about balance and effortless coolness.
4 – Is Anita Pallenberg still a reference for you? Gala: One of my biggest. The first time I saw her at Performance with Mick Jagger and her fur coat I was like: Oh my I’ve never seen anyone look so cool without trying. She has inspired the likes of Kate Moss or brands like Gucci for decades and she’s still copied very often. She nailed it!
5 – Current favorite brands? Gala: Loewe, Jacquemus, Louis Vuitton, mango, Isabel Marant, Reformation…
6 – What city do you identify with the most? Gala: I’ve lived more than 12 years in London and I consider it my second home, but I’ve fallen for New York very hard… so it’s a tough choice!
7 – During the shoot you mentioned going to a music festival other than Coachella, but happening at the same time, could you share your experience? Gala: This year I decided to swap Coachella for Bombay Beach Biennale, it’s an art festival located in Bombay Beach, California where there are art installations all over an “almost” ghost city that once, back in the 70s, used to be a hot spot for vacation. Over 48 hours people from everywhere gather and walk around the town, interacting with the art exhibited there. There are live bands, ballet performances, and electronic music too… it’s kind of the new burning man, but for those who don’t need to post selfies of themselves.
8 – Any favorite music festival to share? Gala: I had an amazing time at Calvi on the rocks in Corsica. It’s a French festival with pretty much 99% French people, spread out on the beach with DJs and bands.
9 – When I’m happy I listen too… Sad, Mad, Working out… Gala: The Doors all day long
10 – Summer is around the corner, what is your go-to cocktail? Gala: I’m not a big fan of drinking, but if I have to choose one drink it would be a classic G&T!
11 – What restaurant makes it the best? Gala: Anyone in the lower east side
12 – What is your favorite summer getaway? Gala: Europe, because during the wintertime I spend so much time between Bali and Los Angeles I love going back home for some foodie!
13 – Your world seems to have emerged in the arts, where do you go for inspiration(s)? Gala: Mainly my friends make it happen… but of course I also love spending Sundays at a museum or checking new exhibitions when I travel
14 – Does your sources change when you are looking for fashion or music inspirations or is it all about experiences? Gala: It’s always about experiences, like life.
15 – What is one of your guilty pleasures? Gala: Chocolate, but everyone who knows me knows by now what #chocolinioftheday means
16 – What automatically puts you in a good mood? Gala: Chocolate!
17 – If you could tell 15-year-old you one thing, what would it be? Gala: Don’t worry too much and listen more
18 – You are always traveling, but which city from Spain do you miss the most? Gala: Barcelona, it is a very special place for me, relaxes me.
19 – What’s your favorite spot in your home in New York? Gala: Cage Mogafor, because before moving to Ny I always used to go and I still do as much now. Whenever someone is in town I always take them there, and it’s always as delicious, plus the vibe it’s great and you never know who you’re gonna bump into.
20 – If you could host your ideal dinner party, who would you invite? Gala: Probably Jimmy Kimmel because he’s a character and I love people who can actually make you laugh and Jim Morrison if he was alive!
21- The inevitable; Could you share some of your favorites places in New York? Gala: Ludlow House ( the new Soho house ) perfect for brunch or meetings if you are downtown. Reformation in Soho, for the best summer dresses. Cafe Mogador in the East Village for brunch on Sundays and a taste of Moroccan cuisine.
Photo: Pedro Arieta Creative Direction: Claudia Ribeiro Bernstein
Se para a maioria dos arquitetos e designers a sustentabilidade é uma mera ferramenta de marketing, para Enrico Marone Cinzano esse conceito é o que move, genuinamente, todo o seu trabalho. E tal preocupação nada a tem a ver com modismos e marketing, porque essa veia ecológica lhe pulsou há tempos, bem antes da devoção absoluta ao design. Proveniente de uma família de empresários bem-sucedidos, como os criadores do vermute que leva seu sobrenome, Cinzano, o italiano investiu toda a herança administrativa na co-fundação da empresa Fashion Project Alabama, em 2011, junto à filmmaker Natalie Chanin e ao fotógrafo Paul Graves. A empresa era inovadora e primava por roupas manufaturadas lentamente, de baixa escala, utilizando-se de artesãos locais, altamente qualificados. “Esse projeto me mostrou que era possível aliar, com êxito, princípios sustentáveis aos comerciais”, contou em entrevista à Lifestyle.
“Percebi que, por meio do design, eu poderia desenvolver, ao mesmo tempo, algo atraente e positivo à natureza e ao ser humano”
A empresa, aclamada pela crítica, era, sem ele se dar conta, semente de um plano que estava por vir. Depois do sucesso de sua venda, era chegada a hora de abrir novas fronteiras. Viu nodesign uma forma poderosa de disseminar o conceito de sustentabilidade. Afinal, as pessoas estão o tempo todo rodeadas e interagindo com objetos, e passam grande parte do seu dia a dia em ambientes fechados. “Percebi que, por meio do design, eu poderia desenvolver, ao mesmo tempo, algo atraente e positivo à natureza e ao ser humano”, disse o empresário. Assim, em 2012, Marone Cinzano começou a desenhar uma coleção de móveis e luminárias inspirada na natureza e utilizando, como fazia com a moda, produtores locais e materiais sustentáveis. Incluiu, em sua série, a madeira pinus, metais reutilizados com pouco impacto ambiental (feitos a partir de um processo denominado de upcycling), cola caseira, entre outros produtos biossustentáveis. Não tardou para que suas ideias inovadoras materializadas em produtos primorosos ganhassem a crítica especializada. Na primavera europeia deste ano, seu nome já estava entre os grandes profissionais no anuário do Design Week de Milão. Até onde Enrico Marone Cinzano pode chegar? Ninguém sabe ao certo, mas ele dá o recado: “Uma vez que algo é realizado, é hora de avançar”.
As the founder of Becca, Becca Parrish has built a reputation championing the best in the hospitality business. She and her team have a knack for discovering new talent and collaborating with world-class creatives, from Eric Ripert to Ralph Lauren. With offices in New York, Chicago and LA, Becca believes in the power of thoughtful PR, the rarest kind.
“I frequently initiate the conversation to say, “Stop paying us. Use that money elsewhere. Figure things out.” And then because we’re not getting anywhere, I feel like we’re on the same team. I don’t want to take a dollar unless I think I’m going to exceed someone’s expectations”
It is not enough to know the best restaurants in New York – Becca Parrish also has them in her hands: the doors of consecrated houses such as The Odeon, The Polo Bar and Estela, for example, open to the journalist and PR at first command – she not only redefined the national communications sector for the areas of gastronomy, but also for culture and tourism. Becca’s success at the table (and at all costs) was due to the unique seasoning of journalistic and culinary curiosity, which has always harmonized in the bustling life of the South – devouring life hastily but delighting in it.
A calm path that is capable of a good narrative: the secret ingredient of success that for more than 14 years permeates the career of the communicator. In command of an entirely female and sharp team, the journalist justifies her leadership as one of the few professionals in the field that truly understand and ponders the bittersweet balance that unites restaurateurs and editors on the same agenda – a talent that makes reporters and chefs always come back and with more and more appetite.
“Literally there’s been so many interesting conversations we’ve had around food. And certainly wellness and beauty, that’s a natural one. So I think that we’ll be doing that more and more for our clients”
Claur: We believe that your office receives a lot of requests from bloggers, influencers. And how can you filter? Becca Parrish: We’re learning on the job. I do think that influencers are the same, in terms of if you were to say what’s the difference between PR and advertising or marketing and advertising. PR in particular, it’s someone else saying it’s cool. It’s not like if you open a magazine or you’re watching TV, you know if it’s an advertisement, although less and less, right? Because those lines have been blurred. But it’s very powerful that someone chose something, said, “Hey, my reader. You’re going to dig this. I’m giving it my seal of approval. I’m devoting real estate and time to reporting on this thing. You should check it out.” So influencers the same thing. As we know, there’s a whole category growing of people who don’t read anything and get their news solely from social media. So in the same way, people that follow people that they like or admire, then they’re giving it their stamp of approval. “You should watch this. You see this, our experience with this restaurant, check out this chef.” So in terms of evaluating who is legit and he was not, I think it’s really a learning process. Just as someone might write something about it and they took a negative spin. Or we invite a blogger somewhere, and they come, work up an enormous tab, and then don’t leave any gratuity to the staff. It’s over. So I think that their influence is not going to go anywhere, but I do think that we are trying to come up with a network of trusted influencers that have a track record of behaving well, and producing. And that the nice part about that is it’s measurable. You can see if people are liking it or if that ends in a transaction
Claur: Do you cook? Becca Parrish: I don’t anymore. I cook a little bit, but pretty much this is my life where I eat out at the best restaurants in the city. And then if I’m home, I will say that any man I’ve ever loved, loves to cook. So I’m well fed at home by someone else, or I’m dining out pretty much. Or I’ll do, my daughter and I call it snacky plates where it’s just smoked salmon, really good cheese, some fruit. Everything’s raw, that will be a dinner on occasion. But pretty much it’s restaurants or a man cooking for me.
Claur: For your personal decision when you’re going out on a Saturday, what are your five top restaurants to go to? Becca Parrish: I still have to include The Odeon in there just because it’s so well lit and I just think a burger and a Manhattan. Or moules fries, I love getting an omelette with a great glass of Bordeaux and French fries. I just feel you can’t beat that.
Claur: Talking about the PR business, where do you think that the business is going? How can you work in different ways for clients and the strategy, and how to … Because you said, “No only PR and not only for restaurants.” Right? So how can you expand now your business? If you want to expand it, where do you want to go? Becca Parrish: Yeah. I think that frankly, we’re figuring that out. I think it’s been interesting to take our something we just not taken for granted, but how knowledgeable and dialed in we are in this space that I would say is North America, not only … Includes all of the US in terms of what’s happening in food. And you can see everything happen in between New York and Los Angeles, and then it creeping into places like Atlanta and Savannah, Georgia and Portland. And I mean the whole food scene has been very much elevated, and that goes from the food to the design to all of it. Which is super exciting. So I think to take that idea and knowledge base and then see how it might be useful to bigger brands that want to do cooler stuff and then to emerging chefs who are looking for things to do outside of their restaurant. So that used to be what an agent would do, but now it’s more part, I feel it’s part of PR marketing because we’re all creating content, we’re telling stories. You’re reaching new audiences.
Claur: Do you plan for example collaborations for the chefs that you work with? Becca Parrish: Absolutely. And it’s exciting for everyone. And the brands run the gamut. It could be a fashion brand, to something that evolved in just general retail or developers. Everyone is trying to figure out. Literally there’s been so many interesting conversations we’ve had around food. And certainly wellness and beauty, that’s a natural one. So I think that we’ll be doing that more and more for our clients. And then kind of how we were talking before we started taping, but the idea of what you’re doing and creating a platform that is axillary, am I pronouncing that correctly? Ancillary to what we do, it’s not about PR marketing. It’s more creating content and having fun, and using our contacts and expertise to make something. Yeah. So we’ve done bits for ourselves like we do videos for the company and we use all the women on the team, and we have fun with that. But we’ve never made it more general interest. We do our newsletter and that kind of thing. But I don’t know, there could be something, and I’ve talked to people who have built incredible platforms on their own that are related to teaming with them to do something together.
It doesn’t take lights or camera to get her on the action: Meghan Markle is a whole different show, as a woman and a professional. Born and raised in Los Angeles, the actress who gives life to the character Rachel Zane in USA’s series suits, is even stronger and more interesting out of the starry script as impossible as it may sound.
Woman of Wonders
“Living in buenos aires was (and still is for me) a great reminder to be brave. It opens the door to the best life experience”
While double majoring in Theater and International Relations, Meghan worked at the American Embassy in Buenos Aires before devoting herself exclusively to her acting career. Her experience in this South American land seems to have been crucial to her success. “I was only twenty years old when I moved to Buenos Aires – I barely spoke the language, I had never worked at the embassy before, and I had never been to South America!
It was the most amazing experience of my life, mostly because I stepped out of my comfort zone and embraced every second of it. Suddenly I was speaking Castellano, making new friends, and learning so much about the culture – and about myself. It was (and still is for me) a great reminder to be brave. It opens the door to the best life experience”, she points out. And it all serves as a lesson to this day, to deal with various situations – like the current American political scene, for example, which is on the verge of a presidential election. In this case, the actress ponders reason and emotion for us to introduce a new point of view: “my perception of the current state of political and international affairs has less to do with my degree and much more to do with being a global citizen.
I love my country, and I am saddened and worried by all of the unrest we are living in”, and adds, “I am sensitive to what’s happening all over the world. There’s that poignant Warsan Shire quote: ‘I held an atlas in my lap, ran my fingers across the whole world and whispered ‘where does it hurt?’ It answered ‘everywhere, everywhere, everywhere.’” You don’t need to have studied international relations to have that resonate.
“I am sensitive to what’s happening all over the world. there’s that poignant warsan shire quote: ‘I held an atlas in my lap, ran my fingers across the whole world and whispered ‘where does it hurt?’ it answered ‘everywhere, everywhere, everywhere.’
That’s human. Sure, I can intellectualize it, but that’s a truth I feel deep in my heart”. Her great heartbeats beyond the plastic beauty of words and oxygenates goodness in the world. Since Meghan is a former UN advocate for women and currently the Global Ambassador for World Vision, she does not hesitate to speak in favor of minorities and poor communities. “I honestly believe that it is our human obligation to give back. It doesn’t matter if it’s a very small act of kindness, but every little bit matters – volunteering at a soup kitchen, standing up when someone is being bullied, just giving someone a hug when they need it. Those are all acts of grace. I have been to Rwanda twice now and appreciate being able to do aid work there, but I think it’s important for people to remember that you don’t have to travel to be of service.
There is so much you can do at home as well – so volunteering doesn’t have to seem like such a lofty goal. Just make it a part of your lifestyle”, she says. But ever since she created wings, Meghan does not want to stand still: she wants to see the world and spread her optimism, humility, and compassion around.
From the places she has visited, she has a special place in her heart for an adventure aboard a trailer across South Island, New Zealand. “It reminds me of my home state of California or of the island of Crete (where I also did a road trip) because you can go from so many different climates and terrains. In New Zealand, it was hiking a glacier one day to the winery the next and then a few days later swimming in the open sea with hundreds of dolphins within reach. It was absolute magic,” she recalls.
Between one adventure and another, the beauty has found the time for another great passion: gastronomy. Meghan is a devotee of good cooking and does not miss the chance to taste new flavors whenever the opportunity knocks at her door. Her fondness for the classics, however, reveals a mature woman, those who prefer something simple but well done, like a good cacio pepe pasta or steak fries – two of her favorite dishes. If her appetite is great for food, it is even greater when it comes to her ambitions. “I dream big and bigger!
My life is more amazing than I ever thought it could be. I dreamt of becoming a successful working actress, which I can now very thankfully tick off the list. And I also dream to have a family. It’s all about balance, and I have so much happiness in my career and am fortunate to travel the world and see so many amazing things – it will also be nice to be anchored to something grounded and in the same place. Raising a family will be a wonderful part of that,” she says. Despite the twinkle in her eyes and the smile on her face, Meghan is not all sunshine and rainbows, as she knows and feels the hard times of life; she just does not lose sight of her privileges, and try to face adversity from a learning perspective.
“I honestly believe that it is our human obligation to give back. it doesn’t matter if it’s a very small act of kindness, but every little bit matters. volunteering doesn’t have to seem like such a lofty goal. just make it a part of your lifestyle”
“I think it helps a lot that I am communicative. I address it head-on. If I have a concern, I voice it. It’s much easier to have a genuine smile when you are being present and not harboring any resentment or grudges. Another great quote comes to mind: ‘say what you mean and mean what you say because the people that matter won’t mind, and the people that mind doesn’t matter.’ Then smile, “ she explains. And you are wrong if you believe that the secure woman that you see on your screen is a mere show business creation: Meghan knew her power and capacity from an early age, and that has not changed with fame – the artist, by the way, neither recognizes herself as “famous”, because, she says “I still look in the mirror and see the same freckled face I’ve known for 35 years”.
To this topic, the Californian beauty adds “my life has changed because my access has changed, and so has the level of privacy in my life, but these are champagne problems because I wouldn’t rather be back to auditioning. And change can be really good – as long as your character is intact. Who you are as a person will only be amplified once you are “famous” so if you had a good heart then, I would imagine you’ll have the same good heart, but the means to do even more with it. Which circles back to the earlier question about giving back and volunteering….boom!”.
The explanatory power of the actress can sometimes confuse us: are we facing Meghan or Rachel Zane? Embodying the character for six years, it is natural to think that the two have much in common. “She’s so layered and very emotional. I love her drive and her kindness, but I clearly also love her closet. Just playing dress up with such beautiful pieces of clothing has been like a Cinderella moment every day on set,” she loosens. But even without the clothes, the dresses, and the shoes, Meghan seems to continue living in her own fairy tale — it may not be perfect because things seldom are, but she sure fights for her happily ever after.
Photo: Pedro Arieta Creative Direction: Claudia Ribeiro Bernstein
“Our philosophy is to create something that looks authentic and has the essence of the city or place it is in. So in each location, we use local artists and design influences and an individuality that harks back to their location”
In the Rocco Forte family, there is always room for one – or two more. And that holds true for both the backstages and the properties that are under the spotlight. The hotel chain team has long been honored by the sisters Irene and Lydia Rocco Forte, who have taken over key areas of the family business after practically lapping the talent for the hospitality they carry in their vein. While Lydia is in charge of the group’s Food & Beverage department, Irene takes care of the projects and spas – all set according to the aptitude and competence of each, without any family pressure, including the father, who always left them free to make their own decisions.
Although they have different interests and responsibilities, the sisters are looking forward to the launch of the two new Rocco Forte hotels, which open next year – one in Rome and one in Shanghai. With these new properties, the clan’s portfolio reaches 12 hotel units, a number that should grow with the family.
How was your experience growing up living in different hotels? IF & LF: We never lived in hotels, however, we always spent holidays in different hotels. Whether it was one of our hotels or someone else’s, we were always analyzing every little detail. Hotels were also always part of family meal conversations. Every school holiday was spent working in different hotel departments too. Therefore, they’ve been a huge part of my upbringing and there was certainly no escape!
And how was growing up in London? Would you ever live somewhere else? Do you think to live in the city defined your lifestyle somehow? IF: I went to boarding school from the age of 11-18 and then went to university in Oxford until the age of 23, so it wasn’t until I graduated that I got to truly experience living in London. I absolutely love London. There is always so much going on, whether a gallery opening, new exhibition, new fitness class to try, a new restaurant, etc…Given that I travel weekly for work, I would definitely be open to living somewhere else in Europe. However, I do love coming back to London after work trips.
How do you define your lifestyle? IF: I absolutely love to travel. I try and do one big trip a year in a new destination. Last year, I explored the south of India; I went to an Ashram and then traveled across the state of Tamil Nadu. The year before I went camping in the Himalayas in search of snow leopards. Whenever I get the chance, I also love to explore new cities. Given that I also travel weekly for work, when I’m home, I like to keep a low profile. I’m a bit of a fitness fanatic, I have my go-to facialist and then I tend to eat well and work long hours in the office. Of course, I love seeing exhibitions, trying new restaurants and anything that’s new and exciting in London.
“I’ve always admired my father. He has always been a living example to me that success is not just a matter of course but something that you have to work hard for. He’s certainly inspired me to really work hard and love what I do”
What is your favorite hotspot in London? And in NY? LF: Soho has fun and often extremely good restaurants with niche and unique concepts that are always worth trying. Kitty Fisher’s in Shepherd’s Market is one of my favorites because the food is wonderful and the setting is cozy. Ruth Rodgers of The River Cafe has a remarkable culinary vision, offering authentic and high-quality Italian food, in a clean, beautiful space, which somehow has remained contemporary since the 1980s. IF: Dinings in Marleybone because it has the most amazing Japanese food in London. Gymkhana for its classic Indian dishes, located in Mayfair right next to Brown’s. I love Mazi for Greek food in Notting Hill as well as Chucs in Notting Hill for brunch on the weekend.
What are the difficulties of working with hospitality? LF: This business is all about people – you have to understand your customers but also be able to get the best out of the teams that you work with. Our teams of people are the front line of communication to the guest and unless they believe in something it will never be executed correctly or communicated properly to our guests. We are lucky to work in an industry that is multifaceted and exciting. This does also mean, however, that we also need to be up to date with trends. We are constantly updating and renewing our restaurants, ensuring that we have the best offerings. IF: The hotel industry is booming, with new high-quality hotels constantly opening. This means that today’s high-end traveler is spoilt for choice and thus looking for things that really make a hotel stand out and that suit their personal preferences. With this in mind, luxury hotels need to be able to cater for all guest needs and to do so well, whether a family, a health-conscious guest, a culture vulture, etc.
What are the biggest lessons you’ve learned from your parents and grandparents? LF: From both my grandmothers, my grandfather, and my mother – eat good food! Life’s too short to eat badly and even shorter if you don’t eat well. IF: My mother has always taught us to be generous and empathetic.
What are you most passionate about? LF: I have always been passionate about cooking and nice restaurants. After all, we have an Italian background and grew up with good food. It is a focus, even in my free time. IF: Being determined and focused has been easy. I love and am passionate about what I do (perhaps because it is in my DNA). I believe that my passion for ‘wellness’ stemmed from my father. He’s a keen sportsman and always dedicated a lot of time to sport, whether training for a triathlon, iron man or simply perfecting his golfing swing. This has stuck with me throughout my life and as a result, I love constantly trying, testing, reading anything regarding wellness. I’ve also been incredibly fortunate as I have eight spas to play with, learn from and test things at Rocco Forte Hotels.
Who is your biggest inspiration? LF: Our father. The best advice he gave me was to learn the business from the ground upwards and know the details since hospitality is all in the details. Then, from his example, work hard and focus on what you are doing. He always reminds me to constantly continue to push for things that you want to change – otherwise, they simply don’t happen. Suggesting a direction to our teams or setting up a new project is completely useless without the follow-through. IF: I’ve always admired my father. He has always been a living example to me that success is not just a matter of course but something that you have to work hard for. He’s certainly inspired me to really work hard and love what I do.
Did you always want to work in the family business? LF: We grew up with the business, dinnertime conversation, etc. but my father was very clever never to pressure us into going into the business. When I finished university I knew I wanted to work in restaurants, so I became a waitress because I was passionate about the business. But probably, somewhere in the back of my mind, I knew that if I wanted to go into the family business it would be a good path as no one was focusing on F&B at the time. IF: Hotels have always been the topic of conversation at family gatherings, but our father never pressured us. He told us to study something unrelated to hospitality and this is why we both went to Oxford University. When I graduated, I wasn’t sure what I wanted to do and thus my father told me to do a 6-month development program at Brown’s Hotel where I went through all the departments. Thereafter, I still wasn’t sure what I wanted to do, so my father cleverly asked me to come and work in the central office part-time on a ‘project’. I haven’t left since (and it’s 6 years later!).
If you had to say a big asset of each property, which one would be? IF & LF: Our philosophy is to maintain the sense of individuality that each of our hotels’ locations has. Our aunt, Olga Polizzi’s philosophy is to create something that looks authentic and has the essence of the city or place it is in. So in each location, we use local artists and design influences and an individuality that harks back to their location. Each hotel, restaurant, and spa reflects its location but is supported by a uniform group-wide concept and service philosophy. So for example, whilst each of our spas has unique qualities, the Rocco Forte Spas brand-wide concept and service standards run through all of them.
What is each one of you exactly responsible for in the Rocco Forte Hotels? LF: I am the Group Director of Food and Beverage for Rocco Forte Hotels. At the moment, we have two new openings in 2019 – Shanghai & Rome, so I’ve been preoccupied with the development of new concepts, which is fun. Sometimes I develop them in-house with the help of my aunt, Olga Polizzi who does all of our interior design and our Director of Food, Fulvio Pierangelini – who is an incredible chef – one of Italy’s greats. Other times I find the right partners to bring in – such as recently opening Brasserie Prince at The Balmoral with legendary chefs and restaurateurs, Alain Roux and his father Michel Roux, O.B.E. IF: I am the Group Project & Spa Director for Rocco Forte Hotels. As part of my role, I oversee elements of learning and development for the hotels, so training and developing our teams to ensure that we deliver the best quality service to our guests. I also oversee the group’s wellness offering. Wellness is so important- so many people are overstressed and over-connected and thus looking for wellness in their lives. As a business, we want to give individuals wellness tips and tools and also allow individuals to continue their healthy routines.
What dish do you like the most in each hotel? LF: My favorite dish is Pappa al Pomodoro by Fulvio Pierangelini – a typical Tuscan, peasant’s dish (stale bread & tomato) made into something more delicate and refined by using it as a filling for Fulvio’s paper-thin ravioli. We serve it in Irene Firenze in the Hotel Savoy in Florence and it really encapsulates our concept there – traditional Tuscan fare but done in a lighter, more feminine way. IF: I am quite health conscious and nowadays I feel like there are many more people like me who want to be healthy when on holiday or a work trip which was the inspiration behind the creation of Rocco Forte Nourish where we have brought delicious, healthy options to our restaurants and bars. At breakfast in each of our hotels, guests will find the Nourish Corner, with specially selected healthy options, including sugar-free almond and soya milk, quinoa, hummus, crudités, and gluten-free goodies. Our Nourish menus in our outlets have been specially curated by nutritionists or healthy food gurus with our chefs. Our dishes are delicious, despite being gluten, meat, sugar, and dairy-free. It’s not a diet – it’s about eating nourishing food that’s extremely tasty. We also offer a healthy in-room bar option for guests so that they can guilt-free snacks in the room.
What is your favorite Rocco Forte hotel? LF & IF: While we can’t name one hotel that is our favorite (we love them all!) Our resort in Sicily, Verdura, is a very special place. It’s wonderful because there is so much to experience there. Either you can completely relax and enjoy the beach and spa, or you can go on hikes in the mountains and play golf and tennis.
Because of your age, do you have any plans to change something at Rocco Forte Hotels or modernize it somehow? LF: My sister and I are both so young, so hopefully we bring a youthful perspective to the business. We’re more in line with new trends, have time to research what’s going on around us, and our social media savvy. Food and beverage is an area that really allows me to bring in new ideas and a younger perspective. I’ve also pushed to market our F&B outlets separately to the hotels. Traditionally, hoteliers have seen the F&B component as a guest service rather than an offering for locals. Also, because we are young and happy to try new things, travel and eat in unusual places, this gives me new ideas that my father might not necessarily have come across. IF: In my role, I have worked on a range of different initiatives that have been implemented across the group. As part of my learning and development hat, I launched the map of my Future. This is a learning, development and communications app for employees in hospitality, which was launched at Rocco Forte Hotels in August 2016. I am particularly passionate about it as it will help our industry immensely with retaining people and developing careers, and it is particularly relevant for the millennial generation. Also created with millennials in mind, I launched our wellness concept. Which I’m now developing even further. We want guests to find wellness at every touchpoint in our hotels, whether in the spas, in the restaurants or even in the room. We want guests to be able to continue existing healthy routines and to take home great new habits. We want them to leave us looking, feeling and being better. New trends are constantly developing – we can’t just sit still and you can only stay on top of it by being interested in fitness and healthy living.
What are the next steps for each one of you and for the business? IF: Other than new openings and developing our wellness concept further, after three years in development, I will be launching my own skincare line this autumn, Irene Forte Skincare – the first luxury and sustainable skincare brand formulated in Italy, which I will be revealing more on very soon! LF: With two exciting hotel openings next year in Rome and Shanghai, I am focusing on developing unique food and beverage concepts tailored to each city. Hotel De La Ville will be the opening of 2019 in Rome and will feature a rooftop bar with 360-degree views of Rome. The Westbound Hotel in Shanghai will have three restaurants, a tea lounge and a cocktail bar that will have a variety of cuisines.
“I’m the kind of designer who likes a lot more information. So for me I tend to not avoid things. I tend to really, um, take the route of the more I can get from the client”
In the world there are two types of people: the ones who are afraid of change, and ones like Ryan Korban, who in the last 15 years has lived in nine different places. For the designer, “to be, or not to be” was never a question – his creativity and boldness make it obvious since he is the type of person who seeks to add, never exclude. This logic took him to the homes of James Franco, Kanye West, Natasha Poly, and Debra Messing – not as a guest but as a designer. He was responsible for the look and feel of the homes of those and other powerful ones, like Alexander Wang, that extended the talent of the man in Balenciaga stores. In all cases, Korban reveals that his creative process is almost every time the same, starting with a piece that captures his attention and developing the project around it. Perhaps “quiet and elegant” is the most scandalous whisper between power wheels in the United States and beyond.
“Someone once told me to always stay true to my design vision and as I branch out into bigger projects and into product that is always at the back of my head”
Claur: How would you describe your design philosophy? Ryan: That’s a good question. I believe my designs really are made up of two different categories I would call them. One is romantic which you can obviously see here. And the other one is brutalist. So I think it’s an interesting mix of something very brutalist and something very romantic. But always trying to push to make things feel fresh and to feel reinvented and to feel of, you know, the 21st Century and I really push to do that.
Claur: What is your must do to project? Is there anything that you try to avoid when you work on something? Ryan: My must do is to get my lighting designer involved in the project because for me the number one thing and the most integral part of it is having an amazing lighting designer. I think they can make or break a project. And then I think, you know, beyond that my number one thing is to really, um, to start with the materials and to really understand what I wanna do with those. So most projects normally start with a piece of stone that I really love or a piece of bronze or, you know, some sort of material and then we build the whole project off of that before we get into, you know, the logistics of it. Does that answer your question?
Claur: Is there anything you avoid when you work on something? Ryan: I’m the kind of designer who likes a lot more information. So for I tend to not avoid things. I tend to really, um, take the route of the more I can get from the client, the more I can learn about the brand’s heritage or, um, you know, depending on what I’m working on, I like having as much information so I can sort of study the background of the project before I go into it. I like to kind of let that dictate what the aesthetic will be and I find that that creates a much more thoughtful and, um, you know, educated project.
Claur: So your style was described once as quietly elegant. Do you see it that way? Ryan: I would like to see it that way. I think that’s a great way to be although I’m not sure that it is always so quiet. But I strive for it to be quietly elegant. But there are times when it’s appropriate for a project to be less quiet than others. But when it comes to, you know, my own personal taste and the way I would wanna live it definitely, I would describe that as quietly elegant.
Claur: What was the most eccentric thing your client has asked you for? Ryan: That’s really hard. I mean a lot comes to my mind. You know, shipping things overnight from across the world or, you know, asking for, you know, stone walls that are 16 feet high and, you know, just very specific things in very short time frames from around the world… I mean for me to give you one example of something that felt outrageous or extravagant would be very difficult to do because it’s- there’s always something. It happens every day.
Claur: What is your advice for dealing with a headache that comes with the renovation process? Because I know that you move a lot so. Ryan: A lot of Advil. (laughs) The headache will never go away. I think what you need to do is to learn how to function within the headache because when you, um, work through one headache there is another one just waiting for you and that’s really what I’m in the business of doing is really navigating headaches (laughs) and figuring out the best way to manage them. So I think it’s to know that they’re not going to go away. They’re only gonna get worse and to be prepared (laughs) for them and to learn how to navigate them.
Claur: What was the best design advice you’ve ever received? Ryan: That’s a good question. The best design advice I was ever given. No one’s asked me that before. I think my style’s always been really the same and I think when I hit the decade mark for designing and I started very young and, you know, you grow, you see trends come and go and you see sort of the design world lean towards something else and whenever that sort of happens I always wonder if I should lean with it. Someone once told me to always stay true to my design vision and as I branch out into bigger projects and into product and stuff like that it’s always at the back of my head do I want to design a product that’s more of the time or do I wanna design a product that’s true to what my aesthetic has been for the past 10 years. Someone very wise who I looked to for advice told me to stay true to what it is you’re doing and to just look at yourself and not look at anybody else around you. It’s a little cliché but I think it’s really important for an industry like this because there’s so much going around. So it’s really easy to let yourself in or see something else’s what’s popular at the moment and go in that direction.
Claur: Name three favorite restaurants in New York City? Ryan: My favorite restaurant is called Fred’s and it’s in Barney’s New York but that’s my number one favorite restaurant. Um. And I love, um, Marea on Central Park West which is another one of my favorite restaurants. And I’d say my third favorite restaurant is, um, Le Bernardin.
Claur: Could you name us your favorite décor shops in the world? Ryan: There’s so many. If I would pick one it would be Flair in New York. It is in SoHo.
“I am very aware of this risk of Instagram and I can say with honesty that I also sometimes suffer from anxiety. The reality to it is like I have many beautiful things but I don’t have it all and I don’t even want to have it all, because it’s just stuff”
Who needs a catwalk when their own life is a show? The Dutch Charlotte Groeneveld knows well where she steps and does it firmly – because she has been preparing the ground for years: for almost a decade, she has studied fashion beyond the photos, publishing on her blog (which turned into her website thefashionguitar.com) some thoughts while analyzing the universe often seen only from a superficial point of view.
Natural, therefore, that with the maturation and professionalization of online information, Charlotte would become a pioneer in her industry – hence the solid audience base of her social media accounts, such as Instagram, where she is closely followed by nearly 400,000 users. More than the number of likes and views, the Dutch believe that her success is through engagement because she knows that dialogue exists only if it is a two-way street – and that’s the greatest asset to the most important brands in the market. A declared heavy user of the photo-sharing platform, Charlotte is not blinded by the flashes – she knows the risks the exposure brings, and even in high heels, she does not take her feet off the ground. The mother of two makes sure that her life is a healthy balance.
“I’ve been doing it seven years. When I started there was not no Instagram I started with a blog. It took a very long time to build the relationships and a network that I have right now”
Claur: So our first question is that a lot of brands and influencers are trying to get to your level of success and in the digital marketing and social media. So what do you think and what will you call a common mistake that people do when they come to this field and that doesn’t let them be actually successful? Charlotte: I think right now and it’s always been like that and now it’s such a became such a big business. It’s I think a mistake for people to things that you start and then right away it’s gonna be a success. I’ve been doing it for seven years. When I started there was no Instagram I started with a blog. It took a very long time to build the relationships and a network that I have right now. I would say advertising it was a hundred percent dedication from the start and a non-stop thing. So now the result is that I work with the brands that I truly love. I do amazing collaborations but it took a long time and like a really long time, I would say the past four years I’m really good. This is a proper full-time job. I can make money with it. I can you know hire people to become part of the team but doubt before that it was really just a lot of input and I don’t want to say hope for the best because I know you work for it. But like you just have to build it. And that’s a mistake people get into it it’s like influencer marketing right now here I Oh my God I see him travel there where all these luxury close and of course, it’s super appealing but in the beginning, I did not work with Chanel or you know it’s like it takes a long time. So. Yeah.
Claur: What was the turning point in your career? Charlotte: I think when we moved to New York because before I was in London and that was amazing I had read a starter. But a lot of happy hours and like a lot of the brands they actually already were like influence or marketing or blunt works with bloggers as they go to them and then they were much more open to speaking with me. They invited me to their events their shows. It sort of started growing more because they were just more ahead here than in Europe. And then now Europe obviously also came and they are amazing too. But it just took longer so for me being here made me, maybe, able to build my network bigger my business that collaboration to project to work on creatively. There are so many creative people here too. Even more time in London I would say. So it was a combination of just a market that it was a bit ahead. And that brought opportunities.
Claur: Many mothers say that raising boys and girls are totally different things. So do you agree with that? Charlotte: Yes. Now I can. Only say there is a difference in two girls like they are seven and five. So I know how to organize a phase or two really becoming their own person other than just having his character going out now or in school, they have more opinions and I think. It sounds stereotypical but it is true like my girl is more emotional on many levels so if she does something and I would not like it it would get an emotional argument if I would go on an emotional level and if we just make it very rationale she’s fine. But she responds very differently than to my son who is much more rational. I just tell him no he can’t do this because of this. And you would be like oh OK I will do something else and or he’s very relaxed and no fuss and I mean I think it’s really great that it’s that way but it’s everybody. We learn every day how to approach them and how to deal with these situations.
Claur: Would you say that raising a girl taught you something new about being a woman? Charlotte: Yeah I think it helps me analyze certain situations more because it’s easy to react is like a woman being emotional about something and reacts very easily on that. But now I try to rationalize those moments and analyze how she responds to me saying things sort of we have like better chemistry and like solving things because I don’t want to argue with a 5 year old because it’s not necessary you know what I mean but also not from my point that I’m the one that knows better and more from a point that I want to build this relationship where she feels she can tell or say me anything and then we will see what it gets us like how I respond to that. And also I don’t want to be the parent especially because I work. A lot and travel a lot. It’s like but I mean like if she’s slow in the morning I don’t want to make her feel like Oh she’s too rich because Mommy’s gonna be late somewhere I want to make sure that she understands it’s because she gets to school and her to be done on time. It’s a good thing to be on time. So you know. Yeah, I think that’s the best way to explain.
Claur: So what is one thing about your work that people don’t know about but you wish they knew? Charlotte: Well I guess it’s just that it’s a lot of work and it’s non-stop like I did not have maternity leave. I mean it took two weeks off I guess but then things start again because it’s it was a one man show for a long time. I had like some creative people like photographers who work with me but it’s for a long time I was a business that I ran. If I was not working e-mails and you know nothing would happen. So I think that common mistake and then also going back to your first question it’s like it’s just it’s a lot of work. It never stops. Sometimes I make jokes about the fact that I’m like thinking in Instagram photos like I go somewhere and I’m like oh it can be a good Instagram for I’m like seriously I should enjoy this. Think about Instagram photos. But it’s part of my business and it’s like you know my heart is in it. So yeah I think it’s exhausting and it’s amazingly rewarding but it’s a lot of work.
Claur: A part of your job and a huge part of your job is being in social media and being live a lot. And for some people, it can cause anxiety and even depression. So how do you deal with that and what are your like advice would be for some people who want to have work life balance? Charlotte: No I fully agree with what you’re saying and I am very aware of this risk and I can say with honesty that I also sometimes suffer of anxiety. I don’t want depression because that’s not the case but I get that people get depressed by it because you see a perfect thing on Instagram and the real life behind it. It’s hard to show because of people also. That’s like a bit of them. The problem is that people don’t want to see that like they don’t engage with a photo whereas something. Beautiful or well done they would if there’s a story with it. But it also depends on your whole brand. And might a person who makes jokes like real life situations and then posted and then it’s like a funny thing. Not because I’m doing loads of fashion and shows and so my audience is not necessarily engaging and if it’s not engaging then I shouldn’t do it because you know this is the thing. So you’re constantly balancing between showing what’s real showing what your audience wants to see and building your own brand at the same time. I do show for example like how I kind of benefit, for example, is like over the weekends I’m with my family. So I make sure that over weekends I close situations things we do and my kids are in it too. But I don’t use them to get bigger or to get more followers or whatever. I don’t think that it’s just a burden for people to see it. I’m also a mom and during the weekends it’s about family and I still document on Instagram photos. But that’s just to show that part of the night of my life and then into stories, I can use for more like behind the scenes real execution and even then I don’t do it enough maybe I shoot. I always love it when people do it. So it’s something I’m working on. The other thing I’m truly very honest to suppose like I wear for example last night and even with Chanel and the Webster and so and they dressed me for events but I’m very clear about the fact that the next morning before I left the house it was already downstairs. So the doorman speaks up and it’s like going for another shoot or something. I’m not pretending that all of it is mine. I work with friends as a stylist but then I stop myself basically. So you’ve just called in samples and you wear it or you shoot it and then it goes back and sometimes you keep things you get something’s gifted. But yeah the reality to it is like I have many beautiful things but I don’t have it all and I don’t even want to have it all because it’s just stuff. And it also makes it clear in my head I want to look to the next collection work with the newest pieces and that’s all about that’s why I started it. I really have this like yeah I love it. I love fashion. I wanted to share the latest collections and style in my way and that’s what I bring out there. It’s not about having it all at all. It’s just not important.
“Fashion, design and philanthropy have always been passions of mine. I came up with the idea for FEED during my college years”
Not the flashes nor the runways: Lauren Bush Lauren is also a beauty model, but the title fits her above all because of her work ethic and her social efforts. Granddaughter of George H. W. Bush and niece of George W. Bush, both former US presidents, the American native of Denver, Colorado, was one of the first entrepreneurs to adopt a social business model in the fashion world by creating the FEED project in 2007, which uses the sale of certain products to finance the distribution of food in regions suffering from hunger and malnutrition.
Graduated with degrees in design, photography, and anthropology, Lauren could gather all her talents and learning in this company to do good, which creates handbags, bandanas, bracelets, cups, and gift boxes based on the aesthetics of modern desire to make fashion consumption a great chain of good, since all items carry labels indicating how many donations will be made with the acquisition of that product. Until October 2017, the FEED initiative donated more than 100 million meals to different parts of the world and deserved all the awards and honors that Lauren received for her work, as well as proving in practice that working for society is the purest way of doing politics.
“Starting a new venture takes a village, so make sure that your village is made up of people you respect and can learn from and grow with along the way. Having that support system, whether it’s friends, mentors, or dedicated teammates is valuable for anyone.” Says Bush
You’ve studied fashion design, photography, and anthropology — how does it all come together in your work, especially the last one? Fashion, design, and philanthropy have always been passions of mine. I came up with the idea for FEED during my college years. After witnessing the devastating effects of hunger and poverty first-hand while traveling with the UN World Food Programme, I knew I had to do more and create a tangible way for people to have an impact. I had studied and interned in fashion, and the idea of creating beautifully designed products that give back married both passions. Reusable totes were just gaining popularity as an eco-friendly alternative to paper or plastic, so the idea for the reversible FEED 1 Bag was really a lightbulb moment for me, with its design inspired by the burlap bag that the WFP uses to transport food
You go above and beyond to be and do good, were you always like this? When modeling, did you take in consideration the ethic of the brand you were modeling for? When I began modeling, I always appreciated when the brand I was working for did good in someway. What really sparked my desire to start FEED was when I realized that there was something missing in the marketplace that I as a consumer wanted, a brand whose sole mission was to give back and make the world a better place.
We are now experiencing a boom of female designers in a world that used to be dominated by men. Why do you think this is happening? And how are you contributing to empowering more women to step in this business? The fashion industry has always been lead by strong, creative women and I am happy to see more and more women in high-level positions across many industries. I do believe that there is still work to be done to get to an equal and fair place, but I think that my role as a woman in business is to lead by example and also cultivate the potential in younger women who are beginning their careers.
What was the biggest challenge FEED faced in the early days? How did you change its format to overcome it all? As one of the first socially conscious brands, we spent a lot of time, in the beginning, educating people on what our business model was (and wasn’t) and what we were trying to achieve. It’s been great to see this become such a popular trend today, but in the beginning, there were just a few us! Finding the right cross section between business and cause was one of the most important decisions I made when launching FEED. I wanted to show people that hunger wasn’t an intangible problem and that everyone could make a difference.
What was the most valuable lesson you’ve learned in your life/career? Starting a new venture takes a village, so make sure that your village is made up of people you respect and can learn from and grow along the way. The most important thing you can do when starting a business is to surround yourself with smart people who know a lot more than you do in certain realms. Having that support system, whether it’s friends, mentors, or capable and dedicated teammates and hopefully it’s all of the above is valuable for anyone.
How motherhood made you a better business woman? Becoming a parent, which inevitably means obsessing over what you are feeding your child and how healthy and happy they are, has really brought the mission of FEED to life for me in a new way. I have met countless parents around the world who, because of difficult circumstances, just do not have the means to feed their kids what they need. This sad fact is all the more heartbreaking now that I am a mom myself and can really empathize with the burning desire almost every parent has to provide the very best for your kids.
Your family is known for being part of America’s politics — how did that shape who you are today? Because even though you haven’t run for a public position, you are active in the social work — FEED is a great example, right? Politics to me have always been about public service and using your time, energy and resources to make a positive difference in the world – FEED has been a way for me to embody that.
“I remember that specific time where I saw all the chefs around and my dad and myself and he was spoonfeeding me literally, in the kitchen and I just love that whole happiness around food”
A little bit of everything: Louise devours life with pleasure as if she only knew beginnings – fate is a deep dish when she is hungry for challenges. Growing up between New York and Southern France, Louise experienced other cultures along the way, also living in Dubai, Hong Kong, and Washington before settling in 2005 in the ever-bittersweet Big Apple.
Daughter and sister of consecrated chefs, Louise always had the kitchen as the center of her universe, but she chose to gravitate into the orbit of finance during college and then immersed herself in an MBA at the ESSEC business school in Paris. The intolerance of social inequality, which is apparently a hereditary case among the Vongerichten, attacks especially the youngest, who took the lead in the clan’s social project, Food Dreams.
Created in 2016, the initiative aims to help young people in social vulnerability to achieve cutting-edge education and training in the high-gastronomy sector, so that at the end of the project, they will be able to enter the job market and give new seasonings to this indigestible problem.
” Well I love everything about eggs so eggs are my number one food to go, especially in the morning. So I like, just like to have, I like to call it, messy egg because it’s not scrambled, it’s not sunny-side up. It’s just like all over and then I just mix a lot of things in there” Louise
Claur: What is your concept of the Food Dreams Foundation and how did you start it? Louise V.: Food Dreams Foundation is a non-profit that my father, my brother and I decided to launch about two and a half years ago now. And, the way we started was pretty funny actually. Ah, we were driving um, a car, my dad and I, and drop a coin on the floor and I said, “Where should I put that?” And then he said, “Put it to the Jean-Georges Foundation, that’s his first name. And then a week later I asked to meet with him and to see him and over breakfast, I had a business plan ready about foundation because um, when he told me we should put the money to ah … his Jean-Georges Foundation-I thought this is a great idea. There are so many young people all over the world that’s need to help financial help to go to school. So we decided to launch it together as a family project so our idea and our mission is to have unprivileged students from all over the world. We also partner with UNICEF here in the USA so we can help refugees as well. To go to school and then we created a post-graduate program where all the students graduating will get into a one year program and they will be working through the different restaurants my family and I own in New York City. So they get knowledge about food. They can really know if they like more fine dining, fast schedule, farm to table, ah really different type of cuisine and different types of experiences and then ah, we guarantee them a job within the company. Ah, so It’s been really good to do that as a family because we both … all of us love food. We have that background, we have the passion. And it’s great to see um, that you can have ah, students in need. So it’s been a great journey so far.
Claur: Can you describe your favorite breakfast? Louise V.: Well I love everything about eggs so eggs are my number one food to go, especially in the morning. So I like, just like to have, I like to call it, messy egg because it’s not scrambled, it’s not sunny-side up. It’s just like all over and then I just mix a lot of things in there. Mushroom, I love vegetables, um you know I … some cheese on top. Some ground beef. And it really holds me for a good part of the day because it’s very, you know, there’s a lot of nutrients in there. Ah, I love that. And then I try to balance it with some healthy, with some avocado and I’m obsessed with avocado so not necessarily avocado toast [crosstalk] It’s so good together so I try to … I always have avocado at home and I try to slice it, just some olive oil, salt, um as a side for my eggs. A little piece of bread and freshly squeezed orange juice and I’m good to go.
Claur: What food are you craving the most right now? Louise V.: So I am obsessed with ah, Japanese food. So, ah, and especially since I went to Japan for my first time, last year with my husband and we totally fell in love with the country and most specifically with the food. We love sushi and raw fish and because I was also pregnant for the past nine months and I couldn’t eat any raw fish so then now that baby is six months I’m just like every day going into Japanese food. And another thing that I love about Japanese food is their meat and the [inaudible] and I’m a big beef lover so we love that as well.
Claur: How would you describe a moment that brings you back to childhood? Louise V.: Um, I think one thing that made me change a little bit in terms of what I knew what I wanted to do in my life and I wanted to be in the food business was one time I came to visit my dad in New York and I was living in France at the time and I would be working as a hostess in the restaurant. You know, it was kind of like a summer job although I was only 8 years old. And ah, he would always bring me back in the kitchen to try food there with the chef and I remember, I was not really exposed to spices because I grew up in France and in France, we don’t have too much spice. It’s like salt, pepper and a lot of butter. Ah, but it made me try a lot of different flavors. Spices from India, from different parts of Asia, because he loves also Asian cuisine. And I really did love that love for other flavors and I think I remember that specific time where I saw all the chefs around and my dad and myself and he was spoonfeeding me literally, in the kitchen and I just love that whole happiness around food. And he really changed my way of seeing things, especially of seeing food and I knew at that moment that I really wanted to work in the food business.
Claur: If you could read anyone’s diary who would it be? Louise V.: I think I would love to know um since we lost the foundation, I would love to have one of the students that we worked with that we helped. It would be interesting to know how, you know, we impacted their life and hopefully, in a good way. And I would love to see how emotional, how they feel. And after going to school, you know, after graduation. Finding a job, I would be very curious to read how they emotionally feel about their journey. So I would say, I would pick one of the scholars that we have, one of the students we have.
Claur: What is your idea about happiness? Louise V.: So, my baby, Miran was born about six and a half months ago and um, I, you know, I’m sure all the moms says, will say that about their kids but for me that changed my life in the most beautiful way and spending time just like in the morning when he wakes up and he has the most beautiful smile. He’s waiting for me or my husband to pick him up and we usually grab him in our bed and we play with him. This is pure happiness and heaven for us.
“The evolution of the world of fashion is constant and everything is going into digital. I wonder if sometimes in the future, in the next five, ten years, we’re gonna be saving trees and not having printing material. And everything is going to be digital”
The stamps on his passport reveal more about who he really is than his own identity: Carlos Souza, or simply Caco Souza, is a puzzle of high complexity, composed of fragments of all the places he has been and the functions he has performed – and this goes from model to Andy Warhol’s assistant, through photography and his lifetime position: being a father. The temptation to decipher the ambassador of Valentino finds encouragement in books or manuals, depending on how you approach this question – published by Assouline and authored by the traveler himself.
After his first work, “Caca’s Place”, launched in 2014, the Brazilian who for years lived in Rome and now resides in Paris, has returned to the pages of artistic literature with his ex-wife, Charlene Shorto. Together, they explored the little Portuguese paradise of Comporta, an idyllic destination that they have visited for 35 years, as an invitation from Pedro Espírito Santo. Sold out, Comporta Bliss is dedicated to the friend and host and reveals the facet of this scale, where we find Caca to discover that his life is, in fact, an open book.
“A year ago, I heard people telling me “You should post less art. Post more selfies.” People who really give me strategy feedback. And I was like, “You know what? I don’t really care about all the strategy. I’m just gonna do what I think is right for me, and that’s it”
Making the surname an unnecessary accessory is something very few women can do: Cher, Madonna, and Beyoncé are some of those women that have reached that level – the same one Violette is in. The French makeup artist based in New York for four years now is today’s Estée Lauder’s Global Director of Beauty, acting as a bridge between the brand and the clients – for example, she is the one who tells the company what women really want.
Such responsibility is based on solid training: Violette studied fashion design and has walked through the famous École du Louvre in Paris, which means that her approach to makeup is very similar to her approach to a fine art. The minimalistic french beauté is something we can see in her – a different way of being chic without needing too much.
“Facing the act of painting herself as a legitimate artistic expression”
Facing the act of painting herself as a legitimate artistic expression, the French has as its motto the maxim, “make her feel like a masterpiece”, and argues that under no circumstances should the woman disappear behind powder, foundation, blush, and shadows – all these features are to celebrate female beauty, not to mask it.
Podcast With Violette
Clau Ribeiro: Is it your first podcast or?
Clau Ribeiro: Third, okay. We will start in one, two, three. Hi Violette, it’s so nice to have you here for our podcast today.
Violette: Thank you so much for having me.
Clau Ribeiro: And, before we started the podcast you said that you’ve been to Brazil?
Clau Ribeiro: How was it?
Violette: I’m a huge fan. Like, I was always very attracted to the Brazilian culture, but this trip we had with my boyfriend for a month was the most, honestly the most incredible experience I ever had.
Clau Ribeiro: And, you traveled like all over the coast of Brazil?
Clau Ribeiro: Have been to, like so you’ve been to Rio …?
Violette: Rio, Paraty, Sao Paulo, Trancoso, Fernando, you know the island in Noronha?
Clau Ribeiro: Fernando de Noronha, yes.
Clau Ribeiro: You’ve been to places that I’ve never been to.
Violette: Yeah, it’s amazing. It was, I mean, the two places that really shocked me in a good way the most were Lençois, because for those who don’t know it’s a desert with all these dunes, and between all the dunes you have a blue lagoon because it’s rained for six months that created with like pool, so it’s like an incredible vision of something completely unreal, and I think even if you’re not spiritual, you’ll become spiritual when you get there because it’s so incredible.
Clau Ribeiro: It’s like, for those who believe in energy they say that Bahia it has this special energy, so like when you have music, there are people that just travel there.
Violette: To be there.
Clau Ribeiro: To be, I even have goosebumps, because it’s interesting, like there are certain places on earth that you have this different vibration. It’s so interesting.
Violette: I absolutely believe, and the other one was the Amazonas.
Clau Ribeiro: Oh yeah.
Violette: That was mind blowing.
Clau Ribeiro: It’s so funny like, I’ve never been to Amazonas.
“On Sundays we usually spend a large part of the day together and with friends if we’re at home in NY and enjoy the weekend away from phones and work ” Johannes Huebl
I didn’t even dream, and I didn’t aspire to live in New York City – at that time, the digital influencer’s era hadn’t existed yet. To stand out had nothing to do with likes or followers, but simply and only, your own elegance. The sophistication and class of that couple were striking before so many important names in the event in Greenwich. A polo game, to which I was invited by St Regis, who sponsors polo games around the world between Nacho Figueras and the husband of our former cover star, Meghan Markle – Prince Harry. After lunch, we were all in the field watching the game back there in 2013.
He’s German, the man of the couple, a creative-born, with a background in economics. He knows how to make art behind and in front of the cameras. She, the woman of the couple, who, I would say, was really the first influencer. I do not like the label “It Girl,” because it is not even at her feet. But instead, she’s a beautiful and elegant woman, who sharpens the curiosity of fans in every corner of the world in a unique way, without showing that embarrassing formula: I post what I eat, what I wear, and how I do my make-up.
Back to the celebrated polo game at the home of art collector Peter Brant and his wife Stephanie Seymour in Greenwich Connecticut, which is, by the way, the hometown of Olivia Palermo. She then had lunch with Valentino where the most refined 21-year-old aged Scotch was served. I didn’t drink a sip, but at the end of lunch, I took courage, got up, and went to Olivia’s direction. “Hi, how are you? You don’t know me, but I’m Brazilian, I have a magazine – where Nacho Figueras (partner and teammate of the Prince) is on the cover of this edition. I’d love to have you on our cover.” With her sweet pearly smile and sharp dimples, she smiles at me and says, “Sure, I’d love to.”
“In addition to the long-standing cultural heritage of the country, I appreciate Germans’ honesty and integrity: they will always tell you straight up – no masking!” Olivia Palermo
Olivia, you may not remember this story because this monumental saga was, of course, only in my head as a super-fan of the couple. When we agreed the day of the photo, an even more pleasant surprise came along: we would all work together, with Johannes and his team literally printing his muse’s vision on our pages.
Almost five years have passed, and there’s no one better than them to debut the new moment of Claur to show some elegance. Even Mr. Butler, a Maltese white terrier who once starred in an Amazon Fashion campaign with Olivia, came to the pictures! There is not a day that the married couple, affectively and genetically blessed, doesn’t seem to have left a set of a movie. However, at the Four Seasons Downtown New York Royal Suite, there is no set. We chatted about Germany’s 7-1 win against Brazil in the 2014 World Cup and the powerful workouts of celebrity trainer and partner of Gwyneth Paltrow, Tracy Anderson, to whom Olivia gives credit for her own toned arms. Simple like that, a gorgeous, high-spirited couple portrayed in fun times, just life as it is.
How did you guys meet? Olivia Palermo & Johannes Huebl: Through friends in New York and then we went for a long night out and spend the entire night chatting.
What are your favorite escapes in the world? OP & JH: Mustique and St. Moritz.
What was your first impression about Johannes, and what was your first impression about Olivia? OP: His Blue eyes enchanted me, and do o this day. JH: How cute and grown up she acted at the same time – she was 21 at the time.
Any weird but cute habit of each other? JH: Olivia can be seen fluffing the apartment frequently, some say she likes the perfect Architectural Digest look. OP: Johannes collects cute little toys from Japan and brings them home.
What is Olivia good at (painting, jokes, baking..?) JH: Arranging flowers, decorating, and grocery shopping.
What is Johannes good at? OP: Anything tech related, all sports, and music.
Do each of you have any obsessions? Example…only white towels or only flying if it’s the aisle seat. OP & JH: Only flying on Lufthansa or Swiss Airlines. It makes it tricky to get to some destinations.
What do you guys eat for breakfast? OP & JH: We have juices and espresso, berries, and granola. When we’re in hotels, we order proper room service and indulge a little more.
What places do you like to go to in New York for food? JH: My favorite restaurant is Sant Ambreous Soho, but we like to explore and take advantage of the amazing selection of restaurants in NY. OP: Lorings Place is one of my new discoveries, but my Italian staple is Tuto il Giorno in Tribeca.
What do you guys like to drink? What’s the favorite cocktail? JH: I like wine mostly, but I’ll have a tequila drink when I go out. OP: I love a Lychee Martini or Hugo as an Aperitif, but usually have red wine,
Founder of the successful lifestyle blog, HonestlyKate, and the name is definitely not a coincidence. She is all about authenticity stating that being honest entails sharing brands that align with her core values that she finds meaning in.
“I feel more confident in the mission and purpose I am putting out daily, but the bigger the brand grows the more work I am taking on. I am finding the balance between it all while trying my hardest to enjoy the ride.”
Katie Sands’ brand is all about being honest, to be honest about her journey as a young woman navigating the in and out of New York City, staying true to who she is and what she values no matter what kinds of obstacles show up along the way. She is the founder of the successful lifestyle blog, HonestlyKate, and the name is definitely not a coincidence. She is all about authenticity stating that being honest entails sharing brands that align with her core values that she finds meaning in.
Though Sands has achieved great success, it didn’t happen overnight. She says, “it was and still continues to be an uphill battle with little fires that have to be extinguished along the way. I feel more confident in the mission and purpose I am putting out daily, but the bigger the brand grows the more work I am taking on. I am finding the balance between it all while trying my hardest to enjoy the ride.” We had a chance to chat with Katie about her daily routine and other aspects of her life that make her the person she is.
“As an entrepreneur, I have to constantly remind myself of the core reasons why I started to blog: my love for fashion and my passion for helping people be their truest selves. As long as you’re true to yourself and your ambitions, you will always be authentic”
First off, what is your go-to breakfast? I am a big foodie and I am that person that wakes up starving. I usually start my day with a packed spinach smoothie and if I’m still hungry, I’ll make either sunny side up eggs or avocado toast. Recently, I’ve been experimenting with Shakshuka and have been having so much fun with it. Head to my What I Eat In A Day Video for more ☺
What is your go-to workout routine? My weekly workout routine consists of two to three days of Pilates and one day of either dance cardio or hot yoga. I have been taking private Pilates lessons with Gina de Pool at Flex Studios and it has really changed my life. I feel stronger, leaner, and more grounded mentally. I love to do workouts that not only move you physically but mentally as well. I am starting a series called “Moves For Your Mind” on my IGTV that will really focus on the movements you need to combat stress and anxiety.
Do you use supplements? What supplements and why? I recently started to take supplements, but I am always on the fence with them. I am currently taking Tula’s new balanced beauty gummy vitamins for strong hair, skin, and nails. Every morning I always add a teaspoon of Spirulina Powder into my smoothie for a powerful antioxidant and anti-inflammatory immune boost. I’m a big fan of CBD oils. It might be a total placebo effect but either way, it works for me to calm my energy and center my focus.
What are some of your favorite hair-care products? What are some hair-care tips for blondes? I love this question because I recently went through an entire hair evolution. I have always had blonde hair but as I got older, I wanted to continue making it blonder and blonder…you know the drill. In any case, I have spent the last few years bringing my hair back to it’s healthier roots (pun intended) and have found products that work well in keeping my hair healthier, longer, and stronger. I only trust Aveda salons when it comes to any sort of color treatment or gloss. I love their products because they are natural plant based and don’t break my hair. For shampoo & conditioner, I have recently been using the Act+Acre products as I am trying to transition to a cleaner cleansing routine. For blondes, it’s important to use very little shampoo and ONLY ever condition the ends because a little goes a long way, and can way your hair down in a negative way. I also think with blondes it’s important to never stray too far away from your eyebrow color. I have and always will have darker brows, and when I went too blonde it was too big a contrast that it looked crazy. Now that I am closer to my natural color, I don’t worry about the maintenance of keeping up with coloring and I think I look a lot more relaxed and less forced overall.
What are some skincare products you cannot live without? Where do I even begin? I absolutely love the First Aid Beauty Coconut Primer to put on either as a moisturizer, alone, or to set my makeup. I’ve been lathering my entire face with Sunday Riley’s C.E.O Glow, a vitamin c serum great for brightening the skin in the dead of winter. I have also been getting really into taking baths and I love all the J.R Watkins new line of bath and body washes. They smell incredible and I feel the immediate effects on my muscles.
People say that an outfit can really help boost confidence, what are three outfits in your closet right now that really boost your confidence? Let’s face it, we all want to look good whether we’re on the subway, at a job interview, or just out for the night with our closest friends because you never know who you’ll run into. From the beginning, it’s been my goal to inspire girls to curate their own futures and let them in on my fashion and beauty secrets along the way. And what better place than New York to do it all?! The three outfits that really help put me help to brighten my mood are a bold colored power suit, I’m currently loving this pink set I have from Alice & Olivia. There is something so empowering about a suit set that makes me want to ring the bell at the NYSE all day long. The second outfit would be a long maxi dress paired with a leather jacket and biker boots. There is something so intriguing about a girl who dresses like a ballerina pop star, don’t you think? And my third and my go-to look is always a white t-shirt and high waisted Levis for anytime I need to feel like Kate Hudson in How To Lose a Guy in 10 Days.
What are some of your favorite restaurants and spas New York City? Restaurants:JG Melon for the best burger in NYC, Mezzaluna for my all-time favorite Italian, and Raoul’s for a spicy date night. Spas:I love Tracie Martyn’s spa for a great facial, I also love WTHN and ORA for acupuncture, and for a mani/pedi you can always find me at GlossLab’s flatiron location.
What projects are you working on next? I’m so excited to finally announce that I am moving back into hosting starting with Amazon Live, Amazon’s live streaming show. Hosting has been such an incredible way for me to mend both my love for fashion with my passion for theater. It gives me that outward energy and immediate adrenaline rush I so love and miss in the theater community while also giving me the opportunity to “play” myself and connect with my audience on a more authentic level.
She has worked to Bottega Veneta in both Milan and New York, Andrew Rosen at Theory and Helmut Lang, the Richemont Group, and Chanel.
Fashionable & Proud
“I am not a fan of the clicky mentality where everyone looks the same, dresses the same, has the same things. I love people watching and New York provides plenty of that. I also have a love/hate relationship with the pace here”
From working in fashion to hospitality, and now design, Grace Brea is an industry veteran with more than experience to go around. Currently serving as the Brand Experience Director for both Artemest, a luxury Italian furniture and handmade decor company, and jewelry brand IPPOLITA, Brea has worked with the like of Bottega Veneta in both Milan and New York, Andrew Rosen at Theory and Helmut Lang, the Richemont Group and Chanel. The Miami native grew up in Latin America, went to school in Boston, and did her last semester in Paris. We had a chance to chat with Grace about how she’s gotten where she is today.
How did you start your career? I had a wonderful mentor who really helped open doors early in my career when I wanted to make the jump to client side (I was working for WPP at the time). She was involved with Tom Ford in the creation of the Gucci Group in the 90s. I had lived/worked in three different markets by then and spoke five languages, which I think also helped open some doors.
You have worked with luxury in Fashion, Hospitality and now Design and Jewelry. What are the trends you see for a successful relationship with customers in the next 5 years? The importance of placing the client experience at the forefront of every interaction can’t be overstated. A decent product, design, and price point will bring someone to your brand once. But it’s the small details from that moment on that keep them coming back. Or not. There will always be a newer, shinier something popping up, but if a client can recall their experience with your brand fondly, it will keep them coming back. A lot of the decline in retail comes from that oversight.
” I spend more time curating the spaces around me than I do on myself, but like I said I love beautiful, well-crafted things which translate into how I dress. I’d say I’m for the most part minimal. Super feminine. Very into accessories, particularly earrings”
You have lived in different countries working in the fashion industry. Tell us a lesson you have learned from each different type of culture? From the French, I learned to value and treasure beauty. From Italians, I learned a lot of patience, but most importantly the quality of life. Latin America I learned to multitask (a bit too much maybe). I also get all my heart and soul, my values and priorities from Latin culture. I couldn’t be more proud to be Latin.
What fuels you to live life? Beautiful things and beautiful moments. Beauty elevates our experience here in the world. It excites the soul. That’s why when we see something beautiful (a baby, a painting, a building, a piece of furniture) we can’t help but smile a little. I also think it’s inevitable to have a deep appreciation for life when you travel throughout so many underdeveloped countries and see firsthand just how good we have it. How lucky we are solely because of where we born.
What do you do to slow down and relax at home? I light candles and play music around the apartment. I’ll steam or draw a bath every so often while listening to a podcast. But nothing relaxes me like a good puzzle. It’s my ultimate meditation.
You areso stylish. Can you share a little about your personal aesthetic? How was it formed? Who are your influences and icons? I spend more time curating the spaces around me than I do on myself, but like I said I love beautiful, well-crafted things which translate into how I dress. I’d say I’m for the most part minimal. Super feminine. Very into accessories, particularly earrings. Growing up with a Latin grandmother was definitely a big influence. One could never leave the house in sweats.
What do you love most about NYC? It’s the least homogenous place in the world. I’m not a fan of the clicky mentality where everyone looks the same, dresses the same, has the same things. I love people watching and New York provides plenty of that. I also have a love/hate relationship with the pace here. The energy is electrifying and exciting, but can also wear you down if you’re not hyper conscious of it. I refuse to fall into the rat race.
What are your top 5 restaurants, cafes? We’re major foodies. It’s hard to narrow down to 5 restaurants overall when I have at least 5 favorites within each cuisine type! New York provides that expansive, ever growing variety of choices it can be hard to remember where you ate last week. That being said, while we venture out to try new restaurants all the time, there’s a few we continue to return to because of the mix of food, ambiance, and friends. Here are some of my favorites right now: Verõnika – the new Stephen Starr is great. The space is stunning (the walls, the plates, the lighting) and the food is excellent. Sushia Yasuda—no need to reinvent the wheel. Estela – It’s in my neighborhood and I definitely don’t go as much as I’d like to. It never disappoints. For Italian, I love Via Carota. I was living on Grove Street when it opened. It’s such a quaint, charming space and the food always delivers. Bistrot Leo is a small gem in Soho by a Daniel Boulud alum. It’s consistent, delicious, comforting French cuisine and has a perfect wine list. It’s also one of my favorites in terms of design downtown.
What are some of your “best-kept secret” in New York City? For entertaining friends, The Magician at the Nomad is top. I’ve been over five times and keep going back. Its small, intimate, sexy, super well produced. I love working with a recent Italian import (chef Pier Sando) for any event or dinner I host at home. He’s wildly creative and makes beautiful and delicious Italian menus. Hudson River Flowers makes stunning bouquets and their price point is not insulting. They make you want to gift flowers for any occasion. But my ultimate New York secret is getting away often enough in order to decompress and appreciate it more.
“The woman behind the work of setting up movie-worthy sets, in mansions for sale. As a touch of magic, Cheryl combines architecture with fashion and style. With her art, she is able to sell millionaire properties in the blink of an eye“
Known for breaking paradigms in a rather specific area, Cheryl Eisen has become a kind of celebrity, decorating scores of luxurious apartments with valuations of a minimum of 5 million dollars. Her principal setting for work is in New York, but the business that she created 12 years ago, Interior Marketing Group, has multiple different locations across the US.
As well as clients like Ivanka Trump, Kim Kardashian West, and John Legend. At 51 years old, Cheryl has won notoriety both within her specialized field of decoration and in the entertainment arena. She can frequently be seen on TV programs like Million Dollar Listing and Selling New York, as well as on the internet, showing off her latest decorations of some dreamy penthouse or simply talking about her day today.
“We have to quickly transform empty spaces into very luxurious and pleasant environments”
The main part of her work has to do with “staging,” or creating an alluring scene on a property that is for sale. Her multi-million dollar ventures make the eyes of potential investors pop. She brings a keen sense of style to engage with the customer, understanding what the personalities of potential buyers will be like. “It’s not easy,” says Cheryl.
It’s certainly a challenge, but with Cheryl’s experience in the area, few stand a chance of beating her. In addition to the process of creating deluxe environments, the agency has teams that assemble marketing material on the property and promote complete events, organizing everything from the ambiance to service.
The result makes a real impact. Cheryl claims she has seen many people cry when they first enter her spaces. And we’re talking about customers that are used to the most refined environments and events.
Cheryl owns a huge shed with hundreds of chairs, tables, rugs, cushions and every kind of furniture you can imagine. In addition, she has a huge collection of digitized works of art that, with the help of a giant machine, can be printed in time for any project.
Specialized professionals are in charge of giving the pieces their finishing touches, either by adding a brush of color to the pictures of the paintings, or covering an armchair with a fabric that is different from the original. Everything is done internally so that they waste nothing and can get the property ready on time, usually within one to two weeks.
“We set our egos aside and involved our entire team on the project so that everybody could offer their best”
says John Gachot.
Mixing experiences, work, and married life – which includes two children and a dog – Christine and John Gachot have been able to work out a healthy and harmonious lifestyle. This, in turn, has allowed them to create more than just a company – but a true common life project. The pair have complementary work styles.
Christine takes a broader view, seeing the entirety of the project from above, while John gets enmeshed in the details. While Christine has more experience with hotels and restaurants, John has done a tremendous amount of work on home-oriented projects. Seven years ago, their complementary careers and the desire to be closer led the couple to create Gachot Studios. At John’s office at 594 Broadway in New York, the pair are developing strikingly modern projects, such as the interior design for the Glossier flagship brand store and Shinola Hotels‘ Detroit unit – a taste of how they can tell a historical story through design.
“John is wildly creative and always an inspiration. I learn so much from him, we’re best friends“
“We always think about how the individual who sleeps in that hotel or shops in that store uses the space and everything that surrounds it before starting a project. Our projects have a lot to do with lifestyle, they’re not there just to look beautiful,” adds Christine.
“Our projects have a lot to do with lifestyle, they’re not there just to look beautiful”
You both worked together a long time ago and then followed separate careers. How is it now, to have your own studio and work together? It’s fun! I often say that my job comes with fringe benefits!!!! John is wildly creative and always an inspiration I learn so much from him but I simply like him, we’re best friends! We also have the absolute pleasure of working with many of our friends from our past careers so we all know each other. The support is amazing.
Does it affect your personal life? We get to spend so much more time together, which is AMAZING! I feel like we spent half of our adult lives in separate parts of the world. As we all know traveling for business sounds very glamorous but it can get lonely. John is a great plane partner, his crossword game is on and he knows my take- off cocktail spec! The extra bonus is that on many occasions clients have been generous enough to invite the boys, that has been incredible for us all!
What is Gachot Studios DNA? We say this all the time and we really mean it — our approach is project and client-specific. We don’t try to replicate a signature style for every project; it’s not about us. It’s about creating the best space for the situation and for the client. That being said, we definitely have design principles that influence the way our projects look; when you insist that spaces feel comfortable, welcoming, human — that creates a connective tissue throughout different projects.
In an interview, you said something about having a collaborative workspace, with everybody having ideas and no space for ego. For that to continue, do you have to stay the same size? Or do you both believe that the same energy will be present if the business grows? When you bring new, disparate voices to the table – when you lift up a new talent and give credit where it’s due – everybody wins. A larger team means more perspectives, and that’s a good thing. Of course, you need to edit. You need to guiding vision. But size is definitely not an inhibitor of innovation or good, collaborative design.
Do you consider Gachot Studios somewhere between an art company and a more traditional design firm? Not so wild, but not so standardized. We employ creatives across a range of disciplines. There are many talented designers and architects, but also art directors and branding people. Having lots of different expertise under one roof informs the product — rounds it out. It also makes us more efficient at communicating our ideas to crucial partners in the design process, and the client themselves.
How do you both see design these days? CG: Collaborative and Social Awareness comes to mind! Clients are so knowledgeable, design and architecture have become familiar in our language. What I enjoy the most about what I do is the interaction between people, the team, the clients, our peers so opening up the forum is very exciting. It’s certainly holding all far more accountable. Developers care, they’re not just putting up a building, they’re investing in the community, the skyline and hopefully in the global environment!
“To be able to use my platforms to help raise awareness and action for a cause so deeply connected to my story is the greatest gift social media has given me”
When social media was still in its infancy, when it was still nothing more than a mix of photo albums and long-lost friends, a few visionaries began to venture through these websites and create their own virtual businesses. Many vanished without a trace, but, as always, the truly special ones survived. This was the case for Nicole Warne, a true digital influencer hailing from Australia. Born in South Korea, she was adopted and raised in Australia, and now has a global audience of 2.3 million people. Her tasteful style became the trademark of an online vintage clothing store called Gary Pepper.
Social media allowed her to spread the virtual store’s influence and functioned as a window for Nicole’s work, who, though barely twenty years old, was soon being hired as a digital media consultant and strategist for brands like Chanel, Dior, Louis Vuitton, Valentino, and Cartier. Her early exposure to social media was the first step in her realizing that her personal life, her day to day clothing choices, could be more interesting than the products she sold. Her name became more and more prominent, eventually leading to her inclusion in Forbes Asia’s “30 under 30” list in 2016.
Since then, she has been printed in various magazines and has become a lifestyle reference. Extremely professional and always willing to go for the best with her work, she is beloved by all who know her. How this woman can move so deftly through the fashion world, have a wedding straight out of the movies – last year she married her long-time partner Luke Shadbolt in Wanaka, New Zealand – and continue to be a truly humble and caring person, you’ll find out in our exclusive interview.
“I always aspired to have a global brand, but I didn’t have a clue that it would be by using social media. I recognize I was in the right place at the right time – and that I wouldn’t be where I am today without social media“
What’s your audience now? When I started my business, I was 20 years old and my audience was the same age. 10 years later and my audience has watched me grow and have naturally evolved with me from teenagers to adults, but with the same interests in photography, travel, fashion, and beauty. I’m quite a private person, so as I’ve grown up I’ve learned to share more of my personal life and interests like my values, my charity work, family and friends, fitness, and health, and my followers have loved seeing more inside my everyday life because it’s not as polished. I went from going to the ends of the earth to compose the perfect photo, to consciously trying to ensure my community realized that not everything is perfect; life isn’t perfect; no one is perfect, you’re not perfect, and that’s okay. I hate that social media has created so much social pressure for young teens, so it’s important to me to share more real and candid insights into my life. I know as I keep evolving as a human, a woman, and as a business, my audience will continue to change and grow with me, and that is the most rewarding thing in the world.
How do you see the Gary Pepper brand now? Gary Pepper was originally an online vintage store back in 2009. It feels crazy to look back and see how much has changed, for both myself and the digital and social industry, which was in its infancy when I started. Once I closed my store, I shifted from selling physical products to being able to market my personal skillset to clients. It gave me a unique opportunity to explore and express my creativity again, which led to consulting or producing digital editorials and campaigns for luxury brands I grew up idolizing like Chanel, Dior, Valentino and Cartier, to name a few. I still see my business as a lifestyle brand which is centered around my community and creativity, but behind the scenes, my team and I, operate as a digital and creative agency.
Did you ever imagine that it could reach this size? Absolutely not. Social media was a different tool when I was in high school or it just didn’t exist yet; Instagram, Facebook, Twitter were all launched after I had graduated, so it was impossible for me to grasp just how large the global reach would be and how quickly the business, and my following, would expand using these platforms. I always aspired to have a global brand, but I didn’t have a clue that it would be by using social media. I recognize I was in the right place at the right time – and that I wouldn’t be where I am today without social media.
How do you deal with the names Gary Pepper and Nicole Warne? Are they something separate or both important brands for you? Last year I changed my Instagram handle from @garypeppergirl to my name @nicolewarne and it was so liberating. I wanted to do it for years but to be honest I was terrified of shifting from my brand name to my personal name because it felt like I was losing such an important chapter of my life and I didn’t want to lose a part of me that was so integral to where I am today. I started my social media the same day I launched my online vintage store, so my platforms were used for my business, and as things began to shift I always struggled with accepting the weird and wild reality that people were actually interested in me and my life rather than just my products. Once I realized my community will support me through anything it gave me such beautiful confidence in moving forward. Now, Gary Pepper is more of an aesthetic, so I still share content and collaborations through the Gary Pepper lens. At the end of the day, my hope is that everything I share can inspire and cultivate positive change, which is what I have always wanted to use my platforms for.
You are a vegan now. Is this something that changed your life? Yes, I’ve been on a plant-based diet for three and a half years now. I used to eat meat in every meal, three times a day, but I always wanted to explore being vegetarian or vegan to support animal rights and to help the environment but I had the common excuse of saying “But I could never give up cheese!” or “But I love eggs too much”. It wasn’t until my Mum, who is vegan, gave me a book called ‘The China Study’, which is the largest case study on nutrition ever conducted, that everything shifted. It was like someone flicked a switch in my brain. I couldn’t view food the same way as before. I just woke up one morning and the sight of meat repulsed me, so I said I was going to try being vegan for one week, which turned into one month, then one year, and so on. It’s one of the best decisions I’ve ever made and I have never felt healthier.
What are your favorite vegan dishes? The same as before? I’ve always eaten clean, so going on a plant-based diet wasn’t too much of a shift. I love ‘eating the rainbow’ and will cook with fresh vegetables and some sort of protein every single night. I generally make roast vegetables, protein bowls, smoothies or anything Mexican. I love making vegan cookies and cakes when I’m stressed. It’s so easy to substitute ingredients for vegan alternatives when you’re cooking or baking now so I still get to eat all the fun (and bad) things like pizza, pasta, cookies, etc.
You are living in New York now, right? How is your life as a New Yorker? Yes, I am. I moved last August and it’s been the fastest year of my life. My life in New York could not be more of a contrast to my life in Australia. I have a house in my hometown back in Australia, where it’s quiet, isolated and incredibly sheltered. There isn’t much to do besides enjoying time outside in nature with family and friends. It’s an oasis. Whereas in New York there’s hardly any nature, the city and the people never stop moving and you can basically get anything you want, as late as you want. I never hear the sound of the trees moving in the wind or birds and bees during Spring, but my time in New York has been one of the most enriching experiences of my life and we feel very lucky to experience both worlds. It’s confronting, it’s hard, it’s unforgiving, but it’s pushed me further than anything ever has, and I absolutely love it. There is no place in the world quite like New York.
What do you like best in town? I love Central Park and could spend hours there. I love exploring the city by bike. I love Domino Park in Williamsburg. I love dedicating a day to seeing the new exhibitions at the art galleries in Chelsea or museums. I love going to Broadway by myself. I love vegan places like ABCV in Flatiron, Jajaja in LES and Modern Love in Brooklyn. Tracey Anderson is one of my favorite workouts ever. You can actually find any form of exercise in this city – the options are endless. The city is constantly changing so there’s always so much to explore.
You are a very engaged person, with lots of social projects. On your website, you suggest a connection with being adopted. That’s a special subject for you? I work with Adopt Change, a not-for-profit organization founded by Deborah-Lee Furness which advocates for making adoption and foster care easier within Australia, and the work we do together has given me so much fulfillment and joy. I’ve always been very open about being adopted and have wanted to work with Adopt Change for years. To be able to use my platforms to help raise awareness and action for a cause so deeply connected to my story is the greatest gift social media has given me. To know my platforms are helping to improve the quality of life for anyone – there is no better feeling.
A natural question after such a beautiful wedding, do you plan to have kids? This is the million-dollar question right now! I’ve always wanted children and it’s something my husband and I want in the near future. We’re just enjoying each other and being married for a moment before moving onto the next chapter.
And what are your plans for the future? Right now, I’m still in a relationship with New York and trying to spend as much time there as possible when I’m not traveling for work. My husband and I are working on a book together which will be out next year, as well as a few other projects. I’m excited to continue my work as an Ambassador for Adopt Change and to help raise awareness for more charities I’m passionate about, like ‘Take 3 for The Sea’ and ‘WWF’. I’m trying to live a more sustainable lifestyle which I want to share more of this year.
Nicole Warne wears Dior at The Edition Hotel New York Photographer: Remi Pyrdol Creative Direction: Claudia Ribeiro Bernstein Styling: C. Otts Beauty: Sandrine VanSlee Hair: Yukiko Tajima
“My grandmother always told me that I was born wanting to be a model. From childhood, this was always my way of expressing myself and finding a place in the world”
A daughter of a single mother, Tinamarie was the youngest child and grew up in public housing with two older brothers and has always been the tough type, the kind who wears armor in order to hide their insecurities. She attended a number of different schools and was what some call a “problem child.” Her bad-girl past could have inspired a Gerry Ross film and also could have led in a quite different direction if it hadn’t been for her pursuit of a goal that changed her life – the desire to become a model.
Perusing the gorgeous pictures of Tinamarie Clark on social media, it’s hard to imagine that she’s had even a single bad day in her life. Gorgeous, blessed with a cover girl’s smile, a career as a model, a comfortable life with husband David Rosenberg, and two kids – Maximus and Lexington – her family poses amidst the beautiful backdrop of their Bridgehampton property. But before getting to this moment, the model had to free herself from a lot of baggage.
When the opportunity to become a model came along, Tinamarie almost lost it all because of her temperament. She was warned that no one would want to deal with a professional who didn’t know how to behave like one. The possibility of missing her big chance was what led her to put her aggression aside and look inside of herself, in an effort to understand what made her act so impulsively at different moments in her life. So, she became invested in the current wave of Mindfulness. It was in this way that the “Shift Stirrer” method began to develop, without her even realizing it:
“For at least 10 years, these are the practices I applied in order to get where I needed to, all without having the faintest idea that I was even applying some kind of method. The goal is to be able to smile in a way that is real and calm, not in an effort to hide a world of anxieties and insecurities”
When some difficult emotions came up, I recognized the feeling, let it just happen, and tried to be comfortable with something that I wasn’t naturally comfortable with. Afterward, I would reflect on it, understanding what was really happening with my mind and my body, and identifying the good and bad feelings that were coming up.
With effort, I was able to free myself from bad energy, recognizing the distortions that we create for ourselves in certain situations. After I would share everything with someone who has my complete trust – could be my mom or a friend. In the end, I processed the change I achieved and celebrated it since it really was an amazing achievement. This entire mechanism that Tinamarie created as a survival strategy, this pursuit of self-care and self-knowledge, became a method that she went on to promote almost two years ago.
Her desire today is to share this technique worldwide so that everyone can have a chance to deal with challenges and day-to-day questions better while searching for a more full and balanced life. Still, she claims that it’s important to remember all the steps each day. It’s all about a constant fight with her own ego. “The application of all this is simple, but still pretty difficult,” she says. “You need to know what your triggers are and recognize when something bothers you.
As soon as this happens, what are you going to do to protect yourself and feel better? In the majority of cases, these natural reactions are not good and don’t reflect who you are. They’re defense mechanisms. But if you look inside yourself and go through this process, you become free to act intentionally and not on your automatic triggers. ” This way of organizing thoughts and seeing life quickly became Tinamarie’s main engagement and mission.
Tinamarie has lectured, developed a workbook from the Shift Stirrer Method, and has looked for ways to share her life lessons. With this knowledge the model has given us, we may be able to see social media photos in a new light. It takes willpower to fill our pictures with meaning, such that they are really a projection of our internal feelings.
The willingness and joy with which Tinamarie Clark told us her story prove that her daily struggle has resulted in something great and that there is nothing better than sharing one’s journey of self-knowledge with everyone.
“The whole concept is to improve customer satisfaction by combining healthy ingredients in ways that are functional and tasty. Being greener in our business is not just a matter of producing vegetarian and vegan options. It also means reintroducing the concept of slow food, reducing the use of flour, and using environmentally friendly packaging, among many other things. We still have a lot of work to do, and this is deeply thrilling to us”
In our current era of climate change and ecological transformation, there has never been less of a doubt that environmental awareness and sustainability practices are indispensable to the survival of our species. This reality is as much a part of our individual lives as it is a part of the business environment.
In addition to this sense of urgency to take measures that will guarantee the survival of our race, there is a steadily developing consensus around new values that aim at a more harmonious and natural life. To this end, thinking about what refinement has come to represent in the recent past serves as a perfect example of this new mindset.
There’s little doubt that refinement today has more to do with free time and quality of life than with unbridled consumption. A reexamination of the actual benefits of lifestyles linked to material consumption has led to new consumption patterns and has affected a number of traditional brands that have long been regarded as symbols of exclusivity and excellence.
“It’s much easier to start a business with sustainable practices than to remodel a 150-year-old company. We’ve had to reprogram and rearrange everything. We first developed the concept and then spent about five months planning it all out. But this was something that had become part of our lives on a personal level, because there’s no turning back the clock. My children will live in whatever the future of this planet looks like, and I want them to be proud of what we have accomplished”
The cafe French Ladurée, led by brothers David and Elisabeth Holder, has participated wholeheartedly in this reimagination of what consumption should look like. Known for its famous macarons, this iconic brand has found a new frontier, simultaneously celebrating plant-based cuisine and rethinking its entire production chain.
As chief of the company’s operations in the United States, Elisabeth Holder brought celebrated chef Matthew Kenney – one of the original minds behind “green” cuisine – to head a program they have termed “green evolution.” Their new line of comestibles is 100% vegan and feature dishes both savory and sweet that have a vegetable base. Still and all, macarons continue to be the great symbol of Ladurée.
Today, the brand has as much interest in its restaurants as it does in its event organizing. Their newly developed “green wave” will soon expand throughout the chain’s establishments. At the Beverly Hills Ladurée Tea Saloon, for example, Matthew Kenney plans to manage the space and feature a vegan menu. The restaurant will be a kind of laboratory for new food experiments of all kinds.
At other Ladurée locations around the world, the transition will be more gradual, with select vegan dishes complementing the normal menu. “We never intended to redefine Ladurée, only to make it accessible to a new audience while maintaining the high quality that has made the brand iconic for so long says, Kenney. “With Elisabeth and David inspiring our direction, we are committed to maintaining Ladurée’s spirit while identifying new techniques and methods. The process has led to a welcome acceptance of our globally healthy and forward-thinking products”.
The whole concept is to improve customer satisfaction by combining healthy ingredients in ways that are functional and tasty. Unsurprisingly, the company will use eco-friendly packaging made from natural materials and will forego the addition of glue or plastic. Some of the new products in this line will be juices produced exclusively by the ‘By Jardin’ brand, made from cold-pressed organic fruits and vegetables.
A new blend of coffee developed with Brazilian and Ethiopian coffee beans will accompany the new macaron flavors, such as L’or Vert, made from Green Tea and Moringa, and L’Éternel, comprised of baobab and mango.
Featuring the Australian muse Nicole Warne, we share amazing stories in this issue – like Tinamarie Clark with her Shift Stirr Method and the new trendy spot for globetrotters, the brand new Mandarin Oriental in Canouan.