NET-A-PORTER Limited

Laura Gerchik

Laura Gerchik´s skincare routine should look exaggerated . But as General Manager at Biologique Recherche, she knows just what it takes to have a healthy face

Wellness  Enthusiast 

 

@lauragerchik     biologique-recherche.com

 

The brand was founded in the late 1970’s and was the passion project of biologist Yvan Allouche and his physiotherapist wife Josette. Biologique Recherche operated as a research and development lab, focusing exclusively on formulating products for beauty professionals who were disappointed by the products available at that time”

 

 

Tell us a little bit about yourself. Where are you from and where do you live ?
I was born and raised in NYC and attended a French school. Upon graduating from University, I began my career in NY working in economic development and foreign direct investments for the French Government. In 2008, I seized an opportunity to move to Paris to pursue a new challenge working in Commercial Real Estate. I spent seven amazing years living in Paris and traveling throughout Europe. In 2013, Biologique Recherche was looking to recruit a new General Manager to head the US and having previously fallen in love with the brand, it’s products and philosophy I rolled the dice on a new career path that brought me back home. The rest is history and I have never looked back.

 

What are your hobbies in the city?
NYC has so much to offer, and when I am not traveling for work, I love taking advantage of all things cultural – going to museums as well as plays and musicals. I am also a foodie so I’m always trying new places with friends– especially sushi restaurants- my favorite. Finally, I seek wellness as a refuge and love yoga and pilates but also luckily for me my job has its perks, so I get to frequent some of the best spas right here in NYC.

 

Biologique Recherche’s philosophy is built on a unique methodology that is hyper-personalized and incredibly results driven. Our approach to skin care is clinical and science based”

 

 

 

What is your beauty routine?
It has evolved over time as my skin concerns have changed. I’m diligent about my regimen and follow Biologique Recherche’s 7-step routine. I always double cleanse. My first cleanse is with Eau Micellaire Biosensible and my second with Lait U or Lait VIP O2. After cleansing I apply Lotion P50 in the am and Lotion P50 1970 or MC 110 in the pm. I have every Biologique Recherche mask in my cabinet which allows me to choose between purification, firming, hydration and mix and match. I am obsessed with the Masque PIGM400 which is our sheet mask that makes you look like you have had a treatment! For serums I always have Elastine (for fine lines), Amniotique (for hydration) and Erythros (for redness), and rotate Serum 3R (renewing, regenerating, and repairing) in the winter. In the evening I also use Serum Matriciel Visage which helps with elastin and collagen. For creams my current go to’s are Biofixine (for firming) and Cream PIGM400 in the daytime, and Crème aux Acides de Fruits in the evening (for extra exfoliation) but I always, always, have Crème Dermopurifiante in my cabinet for those times my skin breaks out (thank you maskne!). I use Crème Contour des Yeux Biofixine for my eye and lip area. Finally, I love our Finishing Serums which give an incomparable glow. I use Serum Grand Millesime in the evening which is regenerating, smoothing, and toning, and during the day I reach for Serum VIP 02 which is oxygenating and anti-pollution. I mix the finishing serum with our Serum de Teint – I had sworn off foundation years ago but this is skincare plus the perfect amount of coverage. It may sound like a lot but it is so nice to have a ritual and take the time for self-care. My skin thanks me for it! And that is just for my face – I also use our body and scalp care which I feel is so important not to neglect.

 

What is Biologique Recherche’s skin care philosophy?
Biologique Recherche’s philosophy is built on a unique methodology that is hyper-personalized and incredibly results driven. Our approach to skin care is clinical and science based. We have a 3-phase methodology that starts with the assessment phase in which we properly diagnose the Skin Instant. Unlike many brands that categorize skin, we acknowledge that skin changes regularly due to internal and external factors and this guides our product and treatment recommendations. In the second phase, the initialization phase, we prepare the skin to receive the highest concentrations of plant, biomarine and biotechnological active ingredients delivered in the third phase, the treatment phase. All our products are cold formulated in our own laboratory in France and are free of fragrances, silicones, parabens and other harmful ingredients. We offer a full range of products and treatments for the face, body and hair, each meticulously developed with the Skin Instant in mind to enable a truly bespoke experience for each individual.

 

 

When was the brand created?
The brand was founded in the late 1970’s and was the passion project of biologist Yvan Allouche and his physiotherapist wife Josette. Biologique Recherche operated as a research and development lab, focusing exclusively on formulating products for beauty professionals who were disappointed by the products available at that time. Today the brand continues to share the same respect for expertise and the pursuit of perfection without losing its passion or its soul.

 

What products should everyone have in their skincare routine?
Before getting into products, I cannot stress enough the importance of having a proper skin analysis with an Esthetician. You would be amazed by how many people are using the wrong products which lead to the skin becoming sensitized. Everyone is different but my holy trilogy is: cleanse, tone, moisturize. For me it is Lait VIP, P50, and Crème Dermopurifiante and/or Biofixine. I believe that skincare is an investment and not an expense and live by the adage “Invest in your skin, it will represent you for a very long time”

 

 

What is one skincare myth you would love to put to bed?
There are so many that I can think of, but one stands out: It’s not ok to exfoliate daily. We hear time and time again how too much exfoliation is a bad thing. The reality is that there are many types of exfoliants and that suggests that the term ‘exfoliation’ does not mean the same thing to everybody. Exfoliation is a great way to unclog pores which results in fewer breakouts, stimulates new skin cell production, which can help with signs of aging and (my favorite benefit) it helps enhance the penetration of other products – a powerful trifecta! The challenge is ensuring you exfoliate without damaging or completely stripping the stratum corneum. Our Lotion P50 does just that, which is why it has been hailed as a ‘Facial in a Bottle’. We offer 6 different versions of the product, so there is one for every Skin Instant. It is a chemical exfoliator that supports the natural exfoliation process of the epidermis to aid the reconstruction of the epidermal shield, helping it maintain its acid pH balance -it is also rich in moisturizing factors. So, our philosophy is to use a mild daily exfoliant and navigate away from more aggressive exfoliants (like mechanical ones). Also, don’t forget to exfoliate your body and scalp!

 

 


Photos: Courtesy Laura Gerchik

Cap Beauty – New York

Founders, Kerrilynn Pamer, and Cindy DiPrima Morisse created the company to spread the power of naturals to as many people as possible.



Beauty Is Natural

capbeauty @capbeautydaily


The nearly 20 years of friendship between the businesswoman Kerrilynn Pamer and the stylist Cindy DiPrima Morisse have always been strengthened by their mutual interest in a refined and wellness lifestyle. The two then decided to come together to offer some of this world to others. That’s how CAP Beauty was founded, a store with more than 150 brands with 100% natural products. The proposal is that you use the power of plants to bring not only visual but also internal changes in who visits the concept store in West Village and indulges in the beauty secrets shared by the local vendors. For the duo, consuming natural products is a reflection of a modern lifestyle, so the physical space follows the same proposal with its pink quartz-lined floor and its illuminated shelves reinforcing the positive energy of the product selection. And to impress, even more, attached to the store is a spa where guests can indulge in beauty and relaxation treatments and connect even more with the elegant and pleasurable lifestyle nailed by Kerrilynn and Cindy.

At CAP Beauty we live by the philosophy that “Beauty is Wellness. Wellness is Beauty” and we exist to share the products, practices, and knowledge that create true radiance. We stock over 150 brands of products that are always 100% natural and teeming with nutrition and life force. At CAP Beauty the power of plants are at work to create change, both outside and in. Step inside our world and embrace the shift. High Vibrational Beauty starts here.


Photos: Courtesy CAP Beauty

Claus Porto – Portugal

For over a century, the Claus Porto beauty and fragrance house has been captivating consumers through the original pillars: One of a kind scents, ornate design, and old-world craftsmanship.



Secular Aroma

clausporto @clausporto


As the first brand of soaps and fragrances in the Iberian Peninsula, Claus Porto spent more than a century without its own shop. Its hand-drawn labels and its rich portfolio of handmade crafts make it unique in a beauty market increasingly saturated with industrialized products. This differential guaranteed the secular success of Claus Porto, who, after getting Oprah Winfrey’s appreciation, won the world and went on to be sold in luxury boutiques in more than 60 countries. However, on the celebration of its 130th anniversary in 2017,  its first concept store was inaugurated in Porto.

Located in Rua das Rosas, in the charming historical center of the Portuguese city, the store occupies the three floors of an old bourgeois house designed to provide an intense experience in the universe of the brand stimulating our five senses. This experience is exclusive of the now considered headquarters of Claus Porto, but anyone who is in Lisbon or New York can have a taste of it all in the other two stores of the label.


Photos: Brito José Campos