Shop NET-A-PORTER Limited Shop fall/winter ’20

Kelly Talamas

The interview below is part of our Podcast Chats by Claur, hosted by Claur Ribeiro Bernstein. You can listen to the entire conversation on iTunes or Spotify .

The Art of Communication

@kellytalamas


When I used to attend to Paris Fashion Week, she always captured my attention. When you are on events like that, you know that you will have to deal with ego, snobby people – but she was different – I could see in her smile or in the way she would behave at the fashion shows, that she was special. My guest was in charge of Vogue Mexico for years and her terrific work put her on the list of BOF 500.


Clau Ribeiro: I would like to know about your morning routine. What do you do to start your day?
Kelly: My morning routine has changed drastically because I used to be the type of person who would wake up late, skip breakfast, and run to Starbucks, get a coffee, and then run to the office. After a few years of doing that, I realized that’s terrible for you mentally,  physically, and in all aspects. Now I am the mother of a 16-month-old, so my life has changed drastically as well. And because of that, I am more similar now to Giselle – I wake up early in the morning, which I have learned is very important. It is terrible to wake up with that chaos. I’m running late, I need to start catering to everybody’s needs. So I do wake up early, it depends on the day, but at least three to four days of the week, I do wake up early. I have water and a cup of coffee, and I do my workout at home. I have a trainer who comes here, which is great, it definitely makes it much easier. I do my workout and then I meditate and then I make myself breakfast. And normally around that time, my daughter starts to wake up, so I go get her and then the whole routine starts for the day. I have been trying to wake up, for the last couple of months, at least an hour before, ideally, an hour and a half before everybody else in my household so that I can at least feel like I did something productive for myself in the morning.

Clau Ribeiro: When did you start meditating?
Kelly: It is something that I have struggled with on and off, to be honest. I still struggle with it. It is something I would say, that I have done over the past 6 months.  I am still really working on it, to be honest. I almost feel like sometimes I do it just to say that I did it, and sometimes I get something out of it. Sometimes I don’t. I hope next time you and I talk, I can say that I am a pro at it. I just do it for ten minutes. For now, that is all I can handle.

Clau Ribeiro: We are now during this crazy time with Coronavirus. How do you organize your day? Do you plan everything a week ahead?
Kelly: I definitely have times when I have meetings or I have things that I need to leave the house for. I work from home, so when I have meetings with clients or [I have] events, I normally try to schedule them in time frames that work for me. I live in Bogota, Colombia, so the traffic here is crazy, honestly. So I normally either [try to have meetings] in the morning, so I get that out of the way, and I can spend time at home in the afternoon and work. Or vice versa. Or I get my work done at home in the morning, and then I go out in the afternoon. But once I leave the house, [I] can lose [my] whole day.

Clau Ribeiro: Do you think your clients are open to having online meetings even after the virus?
Kelly: I think we have realized that a lot of meetings [can take place] online and you feel just as connected and just as close. I think that definitely is going to be something [we do] and I used to do it a lot more. As you know Latins love that face to face. I have clients that I work with over several months or over a year and we get together each week while the other stuff is done on mail. I think that sometimes, you can say “ each meeting does not need to be [in person].” I’m realizing that now we can use Zoom [and] Google Hangout. There are all these different ways that we can [meet]. If anything, I think that is one positive thing about coronavirus – we have become more efficient in that sense.

Clau Ribeiro: How was the process and when was the process when you left Vogue?
Kelly: That is a good question nobody ever asked me exactly like that. It was a slow transition I would say, luckily. It was not an abrupt thing. I worked at Vogue for ten years, I was the Editor in Chief for almost six years, and I was doing long distance with my husband, who lives in Columbia. So, I always knew that at some point I eventually had to move to Columbia. We were engaged for about a year, which gave me time to kind of organize things with the company. Obviously, my job is very important to me, I was so loyal to Condé Nast. So, it was something that we were able to negotiate. I was very lucky that we had an office in Columbia. It was very important for me to be able to continue with the magazine [if I moved] to Columbia, obviously. I didn’t want the traditional “leave your job to get married” type thing. It was very important to be able to move to Columbia and hopefully stay with the magazine. But also, it was important for me to have something to do here. Colombia is a market where Vogue is very strong, and I had a year to prepare to leave my post as Editor in Chief. I moved to Columbia, and I was a creative director. I oversaw some of the editorials and kind of a bit of advertising for the region – for Latin America – because Mexico was overseen by the Mexico office. I was in that position for a year, honestly, and it was amazing because I was also able to really work in-depth in the region. Before with my other position, I would go to Peru for one day for an event, and then go to Argentina for one day and fly back. It was very fast-paced, and I never really had the time to spend in each region. So, I did that for a year. After a while, I was finally ready to go off on my own. It is very different being in the head office and being in a satellite office. I finally made the decision to go off on my own and work on my own after positioning myself here and being a bit more acquainted with the region. So luckily it was a slow transition. It was not just fast [change]. I have to say it did take some time. After [I] was at a company in the corporate world for 10 years. It took a few years, to be honest, to really just get used to working on my own and having my own business and not having this huge infrastructure behind me. That was a very important personal growth for me.

What I do and what I think is that has a lot of editors nowadays helping the brands to create their stories, how to speak to their audiences, how to communicate it in a way that is not just like trying to sell. Here is my dresser, who is my collection? It is kind of trying to sell you to the lead. So you sell your story

Kelly

Clau Ribeiro: What are you doing bringing your background working with magazines you know exactly and what brands mean as an editor?
Kelly: Absolutely. It was amazing because while I was at the magazine, I kind of already saw that change happening. We had a very small team, so we almost became kind that for our clients. Our clients would come to us and say, I have this new launch, and I want to communicate it. We would basically come up with this full creative concept and strategy for them, that we would do in alliance. That is basically now what I am doing with a lot of my clients, and what I think a lot of editors have started doing as well. We become expert storytellers – brands used to come to us, and we would help them tell their story creatively in the magazine or online. And now we have become expert storytellers. We have so many talented designers out there that are really great at creating clothes, they can tell you the fabric that was used, et cetera, but they cannot really tell you the inspiration behind the clothes. So what I do, and what I think of editors do nowadays is help them to create these stories, how to speak to their audiences, how to communicate it in a way that is not just like trying to sell you clothes like “here is my dress here is my collection, buy it.” It is kind of trying to sell you, at least, a story.

Clau Ribeiro: Sometimes I receive a copy and paste email with a press release and nothing special, and this is related to your clients now. How do we tell the story for different vehicles or different magazines?
Kelly: I think that sometimes you receive a very generic press release that does not really say much or, sometimes it is kind of just pushy like, “can you help me?” “Do you think you could get this in the magazine?” They say these things without really giving you some background. Like, “we have this launch. What do you think? What can we do together?” I think it is always very important to have information obviously, even if it is not [a finished product] yet. It is very important to be personable – copy-paste is terrible. I always think – and I always tell my clients –  it is important to know your audience. Whether it is a magazine, a website, a blog, you have to really study what it is that they do and what they tend to publish and what they don’t tend to publish. To be honest, I am sure with you as an editor, as a consultant and designer, they send you stuff and they want you to post it on your Instagram. Whether it is an Instagram page or a full magazine, there is a certain creation through curation in a certain voice behind that, it is not just one size that fits all. I think that personalization is so important, and there is something to be said for really paying attention to the details and speaking to that person directly. It makes you feel like they actually read my magazine and they actually look at my Instagram and pay attention. At least in my experience, it makes all the difference and sometimes makes you fall in love with the brand if you realize their attention to detail.

Clau Ribeiro: What do you think has changed regarding the role of PRs?
Kelly: I think it has changed a lot because there is no such thing as a free press anymore, sadly. It is all about advertisers. I know friends of mine who work in PR, and they will not take clients if they are not advertising in the media. Especially here, obviously, it changes by market, but here it is impossible to get coverage if you are not a paying advertiser. So I think that is one big thing -his whole idea of just pitching stories has changed so much because it comes to this whole negotiation behind it.

Clau Ribeiro: The role of PR is changing because you only have a few magazines out there right now and they cannot sell stories to influencers because it is all about pay to post now on your Instagram. What do you think about that?
Kelly: I think there are magazines and magazines, and there are influencers and influencers. And I think influencers make a lot of money for [advertising]. I also think – this is an overused word as well – if there are brands that they find and truly love, they will post them. They kind of pride themselves on being discoverers of new [things] whether it be a designer or be an interior decorator or,  just finding new things. I love to follow those types of people on Instagram – those who you can tell find things that they love and post [about them]. It is not because someone pitched it to them, it is more because they found it themselves. They actually do the investigation and they find these designers or these brands that they love and share it with their audience. I guess the role of PR is almost irrelevant. I guess there are more communication managers and stuff like that. I think a lot of brands now are bringing on editors and not really calling them PRs, although they are weaving those stories and creating these stories that they share. Or they are creating these Instagram strategies. They are not necessarily PRs, but they are kind of doing the same thing that PRs used to do – creating a strategy with five women who love the brand, and then they do an Instagram strategy where they all post on the Internet. I think that is kind of the future, and those people are kind of replacing PRs or the PRs are transitioning into this type of world.

“I think that personalization is very important and there is something to be said for, really paying attention to the details and speaking to that person. What is your DNA, what are your strengths? What are you like? What can we do to show these strengths?”

Kelly

Clau Ribeiro: Business Of Fashion was asking their followers if they would like to see Fashion Week only online. What is your opinion about that?
Kelly: I have heard that. I think time will tell. It is hard to say. The way I would envision it would not be that they will necessarily disappear, but I think they might definitely reduce and go back to what fashion weeks used to be, and I am talking to way back when, it was really a select group of editors, a select group of buyers and clients and that is it. The rest of the people can stream it online, but I definitely think that they will probably scale back, downsize, and maybe not do these grand productions. They will really make it about the clothes and selling the clothes and just keeping it very select. I think that makes more sense, to be honest. The people that have to be there will be there. I obviously have nothing against the influencers and bloggers, but a lot of them just go to sit there and take pictures. Of course, this is not all bloggers, but the majority of them. They do not actually have a set purpose to be there because they need to report or to buy or anything else. I think we need to go back to that. Then there are other ways that people can work with influencers. I no longer think that they need to be at the Fashion Weeks to work with brands. I was listening to a webinar a couple of weeks ago, and they were not necessarily talking about this, it was more about retail. He broke down brands that have been successful, and a lot of them are global brands, but they have not been able to really localize or speak locally. It will be interesting to see. What I think would be very intelligent brands to do is really to have their shows – they can do a show, and they can stream it online, but then do really local concepts. It doesn’t have to be the whole collection,. They can do pieces that are really relevant to that market, you do need to like the fur coats in Mexico, for example, you can have clothes that speak to each market. I think that it is the future. That is really where I see the future. It makes perfect sense. I also think they are also more cost-effective for everybody.

Clau Ribeiro: Can you tell us about the work you are doing now with brands creating their stories, how is the process and how did you start?
Kelly: Luckily most of them have been people I have known in the past and have worked with in the past who sought me out once I was independent for help with their story. I have worked separately with each brand. It depends on the needs of each brand – some have been more consolidated and established than others, so maybe I have come in to help them with particular projects and then that is it. Other brands are very small, and I have kind of helped them just get the ball rolling and get their feet off the ground. Then I have done a few collaborations with international brands that are looking to do things locally, who are bit lost or just entering the market or looking for that one-on-one personal connection. With each one it is different, it really depends on the client. Right now, for example, I am working with a local designer. They started a few years ago to internationalize. I helping them a bit with their social media, how to pitch, press and media, and just interesting strategies that they can use to get their name out there a bit more.

Clau Ribeiro: How do you make a brand cool today, How do you help a brand be different?
Kelly: It is a fine line, I think there is something to be said for authenticity. I will say that I am very picky. I do not take on any client, to be honest. I do not mean it in a snobby way at all, it is more about if I do not feel [like the brand] resonates with me or I do not feel that I can communicate them or I do not feel like it goes with my aesthetic or my values, I do not take [the brand] on because I find it very difficult to know what they really need. And also if people see me like, “Oh Kelley, always brings this type of project,” then I would not want to change and confuse people. That is number one but second of all, if it is a smaller brand, I always work with them behind the scenes before even starting to contact anybody or doing any type of event. I look at all fronts – design-wise, communication-wise, really make sure everything is down-pat, everything’s cohesive, everything makes sense before I start doing any type of activity publicly. There are different ways, and it really depends on the brand, which I think is really important. I need to ask questions like what is your DNA, what are your strengths? What can we do to show these strengths? I have done kind of a lifestyle experience with some clients where you invite a few editors and influencers to come to Columbia. If it is a brand that really has 360 lifestyles, there is nothing better than really inviting people to live that with you. If the designer has a great personality, I think it is great for people to actually meet them to really understand the brand, who they are, and what they do. I think something that is really important is identifying who the interested audience is. I am working with a brand that is super bright and colorful, so I am not going to pitch an influencer who is black and white on their Instagram. A lot of brands make that mistake where they want to get the influencer that has a million followers. Sometimes there is something to be said for the real niche, cool girls in different markets that maybe do not have a huge following, but they have a significant and important following. I also think word of mouth is very important. I think people really underestimate it. How many times have you gone to lunch with your friends and if your friend is wearing something cool? That is how you discover the brand. It comes with a lot of studying and investigation and lot of understanding for who the brand is, what they should be communicating, and then understanding who are interesting people that we can reach out to get to know.

Clau Ribeiro: Anybody can open a brand on Instagram but what do you think brands should do in order to stay there?
Kelly: I think it is a mixture of things. In the past, and it will be interesting to see going forward, I think a lot of brands went to Paris. It is such an important networking moment for brands to go season after season and sometimes the best relationships form is over a glass of wine at dinner after a show with a group of friends. I think networking and staying in touch with people across the globe and important people who have always supported your brand is really important. I spoke with a few designers, and a lot of them are randomly reaching out to say hi to people in different countries, and I think that is really important. We will see if fashion week keeps up or how, but there will have to be a moment where people can come together and connect. Obviously, social media, for now, is still super relevant. I think it is still important. Sometimes it is annoying and frustrating for many people, but I still think it is an important platform to communicate to stay relevant. We all discover a lot of designers [on social media]. Also, it is important to build your own community outside of Instagram, whether it be on social media, on a website, or through a newsletter or a podcast, kind of build your own community so those people can continue to come after you, whether it be for fashion or inspiration.

Clau Ribeiro: What was the difference you noticed when you started working for the Latin American market? What is the difference you see between the Mexican and Latin American Market?
Kelly: Mexico is like Brazil. In Mexico, there is an event every single day, events all the time, cocktails, dinners, brunches. It was a lot. Now living in Colombia you have many fewer events. I think it depends on the country because here, I guess Brazil is more similar to Mexico – it is a huge market, and you have a lot of international brands. Obviously international brands have big budgets, and you have constant lunches because they have a lot of things they need to communicate. Here in Colombia, you have many fewer international brands, so while there are events, there are not as many. You have pockets of events, but it is not all year long. The year starts off slow, and then in March, it starts to pick up and then fall. Summertime is dead because people are traveling. So, you have events but not as many as [Brazil or Mexico]. I think in Latin America, it depends [on whether they are a lot of international events]. Some countries have markets that have a lot of international brands. If Colombia had a lot of international brands, you probably would have more events.

View this post on Instagram

🖤 @sophia.joan.short

A post shared by Kelly Talamas de Rilliet (@kellytalamas) on

Clau Ribeiro: Which designers are really making you pay attention to them right now?
Kelly: I think Colombia is still kind of like the leader in that sense in Latin America. There are brands coming out of Colombia. You also have a few coming out of Peru and Chile. I think, really, throughout all of Latin America, I recently met even some designers from countries you often do not hear of. For example, Uruguay has some interesting designers now. Bolivia. They are smaller markets. But I guess in terms of quantity, I would still say that in Colombia and Mexico have a lot of designers.

Clau Ribeiro:  What would be your advice for brands you are working with for how to deal with the post coronavirus?
Kelly:  I think it will be interesting moving forward. I would tell them, first of all, to stay calm and be patient because it could be a while. Right now we still do not know how long this is going to last. We do not know what season it will be when we start to get out. By then, people’s budgets will be very reduced. I would tell them to stay focused on the essentials of their brand – really creating the essentials. I was talking to one of my clients the other day and saying that people might not be buying gowns or dresses right now, but they will want to buy pieces that they can use often. You are investing in a piece that you will be able to use often or something that makes [you] feel good. I think communication will be key. I think if you are a brand that employs 20 artisans, you need to communicate that to your clients so that when people do want to buy they understand that they are helping to employ these families. I think that it is so important. You do not want to feel like you are just buying a piece of clothes anymore, you want to feel like you are actually spending for a purpose. You want to make sure that it is going somewhere. Of course, it has to be useful to you, but you also want to feel like it is going somewhere and will benefit other people. I think definitely just finding a way to connect one-on-one and be open and honest with your audience. I think now more than ever is the time to really connect. First of all, define who is your audience and then connect with them on a personal level, tell them a bit more about who you are as a designer, who you are as a brand because even if they are not buying now they will remember that, and they will keep you in mind for the future. I think it gives you anxiety in that sense because you do not know, but it is going to make us all think and really get creative. I have started doing the thing I had never done before like cooking. I am doing things that I would never normally do because we actually have the time. So are all these creative designers, who are ten times more creative than the average person. We are going to see some interesting things coming out once it all passes. I am sure all these designers were super creative. We are going to have some really interesting things to see. I am excited to see that.


Photos: Courtesy of Kelly Talamas

The Salons Particuliers

Le Bon Marché the ultimate shopping experience.



French & Chic

24s @lebonmarcherivegauche


This space, which was formerly a chic bar, today takes the concept of Personal Shopping to a whole new level of intimacy. The Salons Particuliers offers 5-star tailoring service I’m for anyone that needs to find the perfect outfit for any occasion. Le Bon Marché has been around since the 19th century being one of the first department stores, or brands magasins, a remarkable achievement has given the Parisian fashion industry. Since then, the brand has been dedicated to being a symbol of style and diversity that its customers could always count on.

But we want to focus on the unique experience that awaits third-floor visitors. The Salons Particuliers is a 3,200 square foot private apartment meticulously decorated by renowned artists, striking the perfect balance between creativity and modernity without losing Le Bon Marché’s sophisticated and high-end touch.

Along with this space were introduced two new services:

Personal Shopping
Here, a team of stylists will guide the customers through the store floors and select the items that caught their eyes. These are free fashion advice sessions that last as long as needed for the customers to find their perfect pieces.

Private Styling
Anyone interested in more specific advice needs to prepare their pockets for a 150 Euro fee. This service features 2 hours of advice from a personal stylist. It is a highly personalized service where the client can speak directly to the professional to determine the particularities and make an appointment.

No wonder Le Bon Marché is one of Paris’s most exclusive and renowned brands magasins. This level of personalization, sophistication, authenticity, and modernity is not a veneer but is rooted in every aspect of the brand. The experience the client is in for is evident from the names available on the shelves – Dior, Balenciaga, Celine, Gucci, Chloé, etc. – even the environment is thought out to the smallest detail by brilliant artists. All of this combined with Les Salons Particuliers’ personalized and private experience.

The Salons Particuliers consist of three rooms that open up into a comfortable and spacious dressing room, the Aristide, La Biblothèque and the Grand Salon. Together they create a gigantic and sophisticated environment that makes all the difference to the customer shopping experience. This is, in fact, the best shopping experience available in Paris! And surely it’s a must when you’re in the French capital – a moment of undiluted pleasure, as Le Bon Marché itself states. One tip: be sure to pay attention to library titles and chandeliers, they are amazing!


Photos: Courtesy Le Bon Marché

NICOLE WARNE

Born in South Korea, she was adopted and raised in Australia, and now has a global audience of 2.3 million people.

Sweet & Stylish

garypepper @nicolewarne

“To be able to use my platforms to help raise awareness and action for a cause so deeply connected to my story is the greatest gift social media has given me”

When social media was still in its infancy, when it was still nothing more than a mix of photo albums and long-lost friends, a few visionaries began to venture through these websites and create their own virtual businesses. Many vanished without a trace, but, as always, the truly special ones survived. This was the case for Nicole Warne, a true digital influencer hailing from Australia. Born in South Korea, she was adopted and raised in Australia, and now has a global audience of 2.3 million people. Her tasteful style became the trademark of an online vintage clothing store called Gary Pepper.

Social media allowed her to spread the virtual store’s influence and functioned as a window for Nicole’s work, who, though barely twenty years old, was soon being hired as a digital media consultant and strategist for brands like Chanel, Dior, Louis Vuitton, Valentino, and Cartier. Her early exposure to social media was the first step in her realizing that her personal life, her day to day clothing choices, could be more interesting than the products she sold. Her name became more and more prominent, eventually leading to her inclusion in Forbes Asia’s “30 under 30” list in 2016.

Since then, she has been printed in various magazines and has become a lifestyle reference. Extremely professional and always willing to go for the best with her work, she is beloved by all who know her. How this woman can move so deftly through the fashion world, have a wedding straight out of the movies – last year she married her long-time partner Luke Shadbolt in Wanaka, New Zealand – and continue to be a truly humble and caring person, you’ll find out in our exclusive interview.

“I always aspired to have a global brand, but I didn’t have a clue that it would be by using social media. I recognize I was in the right place at the right time – and that I wouldn’t be where I am today without social media

What’s your audience now?
When I started my business, I was 20 years old and my audience was the same age. 10 years later and my audience has watched me grow and have naturally evolved with me from teenagers to adults, but with the same interests in photography, travel, fashion, and beauty. I’m quite a private person, so as I’ve grown up I’ve learned to share more of my personal life and interests like my values, my charity work, family and friends, fitness, and health, and my followers have loved seeing more inside my everyday life because it’s not as polished. I went from going to the ends of the earth to compose the perfect photo, to consciously trying to ensure my community realized that not everything is perfect; life isn’t perfect; no one is perfect, you’re not perfect, and that’s okay. I hate that social media has created so much social pressure for young teens, so it’s important to me to share more real and candid insights into my life. I know as I keep evolving as a human, a woman, and as a business, my audience will continue to change and grow with me, and that is the most rewarding thing in the world.


How do you see the Gary Pepper brand now?

Gary Pepper was originally an online vintage store back in 2009. It feels crazy to look back and see how much has changed, for both myself and the digital and social industry, which was in its infancy when I started. Once I closed my store, I shifted from selling physical products to being able to market my personal skillset to clients. It gave me a unique opportunity to explore and express my creativity again, which led to consulting or producing digital editorials and campaigns for luxury brands I grew up idolizing like Chanel, Dior, Valentino and Cartier, to name a few. I still see my business as a lifestyle brand which is centered around my community and creativity, but behind the scenes, my team and I, operate as a digital and creative agency.


Did you ever imagine that it could reach this size?

Absolutely not. Social media was a different tool when I was in high school or it just didn’t exist yet; Instagram, Facebook, Twitter were all launched after I had graduated, so it was impossible for me to grasp just how large the global reach would be and how quickly the business, and my following, would expand using these platforms. I always aspired to have a global brand, but I didn’t have a clue that it would be by using social media. I recognize I was in the right place at the right time – and that I wouldn’t be where I am today without social media.


How do you deal with the names Gary Pepper and Nicole Warne? Are they something separate or both important brands for you?

Last year I changed my Instagram handle from @garypeppergirl to my name @nicolewarne and it was so liberating. I wanted to do it for years but to be honest I was terrified of shifting from my brand name to my personal name because it felt like I was losing such an important chapter of my life and I didn’t want to lose a part of me that was so integral to where I am today. I started my social media the same day I launched my online vintage store, so my platforms were used for my business, and as things began to shift I always struggled with accepting the weird and wild reality that people were actually interested in me and my life rather than just my products. Once I realized my community will support me through anything it gave me such beautiful confidence in moving forward. Now, Gary Pepper is more of an aesthetic, so I still share content and collaborations through the Gary Pepper lens. At the end of the day, my hope is that everything I share can inspire and cultivate positive change, which is what I have always wanted to use my platforms for.


You are a vegan now. Is this something that changed your life?

Yes, I’ve been on a plant-based diet for three and a half years now. I used to eat meat in every meal, three times a day, but I always wanted to explore being vegetarian or vegan to support animal rights and to help the environment but I had the common excuse of saying “But I could never give up cheese!” or “But I love eggs too much”. It wasn’t until my Mum, who is vegan, gave me a book called ‘The China Study’, which is the largest case study on nutrition ever conducted, that everything shifted. It was like someone flicked a switch in my brain. I couldn’t view food the same way as before. I just woke up one morning and the sight of meat repulsed me, so I said I was going to try being vegan for one week, which turned into one month, then one year, and so on. It’s one of the best decisions I’ve ever made and I have never felt healthier.


What are your favorite vegan dishes? The same as before?

I’ve always eaten clean, so going on a plant-based diet wasn’t too much of a shift. I love ‘eating the rainbow’ and will cook with fresh vegetables and some sort of protein every single night. I generally make roast vegetables, protein bowls, smoothies or anything Mexican. I love making vegan cookies and cakes when I’m stressed. It’s so easy to substitute ingredients for vegan alternatives when you’re cooking or baking now so I still get to eat all the fun (and bad) things like pizza, pasta, cookies, etc.


You are living in New York now, right? How is your life as a New Yorker?

Yes, I am. I moved last August and it’s been the fastest year of my life. My life in New York could not be more of a contrast to my life in Australia. I have a house in my hometown back in Australia, where it’s quiet, isolated and incredibly sheltered. There isn’t much to do besides enjoying time outside in nature with family and friends. It’s an oasis. Whereas in New York there’s hardly any nature, the city and the people never stop moving and you can basically get anything you want, as late as you want. I never hear the sound of the trees moving in the wind or birds and bees during Spring, but my time in New York has been one of the most enriching experiences of my life and we feel very lucky to experience both worlds. It’s confronting, it’s hard, it’s unforgiving, but it’s pushed me further than anything ever has, and I absolutely love it. There is no place in the world quite like New York.


What do you like best in town?

I love Central Park and could spend hours there. I love exploring the city by bike. I love Domino Park in Williamsburg. I love dedicating a day to seeing the new exhibitions at the art galleries in Chelsea or museums. I love going to Broadway by myself. I love vegan places like ABCV in Flatiron, Jajaja in LES and Modern Love in Brooklyn. Tracey Anderson is one of my favorite workouts ever. You can actually find any form of exercise in this city – the options are endless. The city is constantly changing so there’s always so much to explore.

You are a very engaged person, with lots of social projects. On your website, you suggest a connection with being adopted. That’s a special subject for you?
I work with Adopt Change, a not-for-profit organization founded by Deborah-Lee Furness which advocates for making adoption and foster care easier within Australia, and the work we do together has given me so much fulfillment and joy. I’ve always been very open about being adopted and have wanted to work with Adopt Change for years. To be able to use my platforms to help raise awareness and action for a cause so deeply connected to my story is the greatest gift social media has given me. To know my platforms are helping to improve the quality of life for anyone – there is no better feeling.


A natural question after such a beautiful wedding, do you plan to have kids?
This is the million-dollar question right now! I’ve always wanted children and it’s something my husband and I want in the near future. We’re just enjoying each other and being married for a moment before moving onto the next chapter.


And what are your plans for the future?
Right now, I’m still in a relationship with New York and trying to spend as much time there as possible when I’m not traveling for work. My husband and I are working on a book together which will be out next year, as well as a few other projects. I’m excited to continue my work as an Ambassador for Adopt Change and to help raise awareness for more charities I’m passionate about, like ‘Take 3 for The Sea’ and ‘WWF’. I’m trying to live a more sustainable lifestyle which I want to share more of this year.


Nicole Warne wears Dior at The Edition Hotel New York
Photographer: Remi Pyrdol
Creative Direction: Claudia Ribeiro Bernstein
Styling: C. Otts
Beauty: Sandrine VanSlee
Hair: Yukiko Tajima