NET-A-PORTER Limited

Steve Gold

The interview below is part of our Podcast Chats by Claur, hosted by Clau Ribeiro Bernstein. You can listen to the entire conversation on Spotify or iTunes 

A New York City Real Estate Expert

“I think everyone is different and their needs are different too. There are no areas of Manhattan that are undeveloped except Hudson Yards because they were building on train tracks, literally

Steve

He is from Stamford, Connecticut, and started his career as a model and traveled the world working for companies like Louis Vuitton, Ralph Lauren, and Giorgio Armani. His eye for design allowed him to fly across the prominent real estate world of NYC and has been successful that he has been on the famous American tv show Million Dollar Listing on Bravo TV. With a partnership with Ornare USA we had a chat with Steve Gold.


CR: How did you get into this business?
SG: I have always had a passion for houses, art, architecture, and design. I remember when I was a child I used to look at the classified section every Friday where people used to book houses. It had these amazing, massive estates, and I always kind of looked at them and knew they were what I wanted to see. Before getting into this business I went to school at NYU Stern. I studied finance and marketing, and during the whole time I was in college, I was modeling. When I graduated, I decided I didn’t want to get into finance and I continued modeling for one more year. In that short amount of time, I realized that modeling was not my path. I traveled a lot, modeling around the world, but I wanted to be somewhere where I could build a career for myself. I don’t like this transient lifestyle, I don’t like going from place to place. I wanted to build a home with my own roots. One day I just decided to take the online course, got my real estate license in a month, and started calling people and letting them know that I’d changed my career.

CR: How was the invitation to you be a part of the Million Dollar Listing on Bravo TV?
SG: I knew some people working on it for a long time, but I never thought I would be great on TV because I am not a naturally super outgoing personality. I am just a normal person, but certain people pushed me to do it and convinced me, and now audiences want to know more and more about me, so it’s going well.

CR: Can you tell us about something behind the scenes of the show that it is coming for the next season?
SG: I am not supposed to say pretty much anything about the upcoming season.

CR: Can you describe your dream property?
SG: I have always had this dream to have a classic New York City loft, and it would have to be big because I have a growing family. To be frank, when you are doing this kind of renovation you want to do it just once to be good for five or 10 years. Also, my dream house would have good light and lots of windows.

“I hope everyone stays safe and stays at home, and that is all, we will get through this together. I hope everyone is healthy and well”

Steve

CR: What is the state of the luxury real estate market in NYC?
SG: The New York luxury market is a little bit on pause because of COVD-19, but January and February were extremely strong months for the luxury market in New York. There are people who have been on the sidelines for years who have money, have the means, and have been waiting for the right opportunity. Interest rates are very low and developers have reduced prices. The stock market was soaring and prices have come down.

CR: What’s going on with existing deals – are people doing virtual closings or buying without seeing the property?
SG: Some of the deals that are in contract now we are still closing. I had a closing last week, we have another closing the following week. Some deals we have not closed and are probably not going to close until after this crisis. Every deal is different, which is why every client needs to discuss and figure out what is best for them. There are complications, for example, about how you can make sure the apartment is ready to close if you can not go into the building. Or how you can close an apartment if you can not get the furniture out because they are not allowing you to move out. These are the kinds of issues we are dealing with. We are strong and resilient and will figure out ways to do things because that is what happens when we have a crisis.

CR: What kinds of short-term and long-term effects do you think Covid-19 will have on the New York City market specifically?
SG: The world will change after this virus and design will too. There will be new trends that will emerge from this. We’ll see different kinds of material being used on properties. Who knows what the future holds? It is scary but that is what pushes through innovation and change overall in the market.

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CR: Buyers will need an educated broker more than ever before – What are the details a buyer should pay attention to in selecting a broker?
SG: It is an age-old adage, but if you are looking in New York City, the location-protected views are always going to be valuable. You have to remember that what is a view now might not be a view in five years, that happens all the time in New York City and it takes a lot of knowledge to prevent that from happening. Other factors that make properties valuable are high ceilings, light, and uniqueness.

CR: What area do you think is the next hub for luxury properties
SG: The beauty of New York City is that it has so many different neighborhoods serving different types of people. Tribeca is amazing: it has great schools and a lot of big apartments that are good for families. Everywhere in Manhattan is safe now, but Tribeca is what everyone talks about. Hudson Yards is doing something crazy right now in terms of what they have built. Building a mini-city within the city is not for everyone, it is definitely something that is very special in terms of New York City and there are some pretty amazing apartments there. I think everyone is different and their needs are different too. There are no areas of Manhattan that are undeveloped except Hudson Yards because they were building on train tracks, literally. So it is not like there is going to be the next hub, as we say, because Manhattan is already developed. I guess if I had to answer, it is Hudson Yards and also Hudson Square. The area west of Varick Street to the west side they have torn down St. John’s terminal and they are building there, that whole area is kind of going to be built up.

CR: Which countries are the most international buyers coming to New York from? Has that changed?
SG: There are different ones. Last year we saw a lot of New Yorkers buying and a few years ago there were a lot of Brazilians buying. Now we are starting to see a few Russian buyers floating back into the market. Chinese buy too so I think there is not only one country that buys in New York City.


Photos: Courtesy Steve Gold

Leandra Medine

Ser dona do seu próprio negócio requer anos de determinação, foco e tenacidade. Inteligente, versátil e ambiciosa, o sucesso de Leandra Medine e seu site  Man Repeller, é apenas um reflexo de sua autenticidade e dedicação interminável. 

The Man Repeller

menrepeller.com @leandramcohen

‘Descobrir sua própria felicidade requer se enfrentar com sinceridade, frequência e estar disposta a deixar para trás o que sabe para aprender o que não sabe. ‘

Liderando o mundo da moda com seu site man repeller e agora curtindo a fase mais importante de sua vida — a maternidade — leandra medine está no topo do mundo. mãe, businesswoman e fashionista, a blogger divide suas conquistas e a fórmula para começar, comandar e manter um negócio de sucesso.

Qual é a missão mais importante do Man Repeller e por que? 
LM: É uma dupla missão: por um lado, o Man Repeller tem como objetivo fazer com que as mulheres se sintam menos sozinhas e mais compreendidas, especialmente porque quando eu era mais nova eu não tive alguém me dizendo que estava tudo bem em ser do jeito que eu era — o que me levou a acreditar que, para ser alguém no mundo, eu tinha que me conformar com normas que realmente não me definiam nem me permitiam que eu me expressasse com naturalidade e clareza. Conquistar seus objetivos e sentir orgulho das nuances que definem nossas identidades e vulnerabilidades, são realmente o ponto crucial do compromisso da Man Repeller com suas leitoras. A moda é simplesmente um canal para fazer isso possível.

Como seu relacionamento com a moda mudou depois que também virou seu trabalho?
LM: Honestamente, não mudou muito. Eu sempre fui uma grande admiradora da moda em geral e de todos os estilos, e a única coisa que permaneceu a mesma ao longo da minha carreira é o quanto eu amo roupas.

Você tem um site incrível que cresceu muito rápido em poucos anos; um livro, e parcerias com marcas extraordinária. Quais são seus projetos pro futuro? Parece que existe sempre uma ênfase no que vem a seguir, no próximo plano, porque sempre deve haver algo novo?
LM: Como você disse, meu site cresceu muito em apenas alguns anos, então eu acho que agora é o momento de garantir que todo esse crescimento valeu a pena, que estamos fazendo tudo de forma adequada e eficiente e que nosso público ainda está tão engajado quanto estava no início.

O New York Times fez uma matéria sobre você seis meses depois do lançamento do seu site e em apenas alguns anos o Man Repeller ganhou uma enorme quantidade de leitores. Como você lidou com essa reação positiva?
LM: Eu fiquei extasiada. Foi extremamente emocionante, viciante, e eu recebi a oportunidade de braços abertos.

O Man Repeller sempre fala sobre estar confortável na sua própria pele, não só no quesito de moda e estilo, mas na vida em geral. Qual é o seu conselho para as pessoas a procura do que realmente as fazem felizes?
LM: Descobrir sua própria felicidade realmente requer que você se enfrente com muita sinceridade, com muita frequência e que esteja disposta a deixar para trás o que sabe para aprender o que não sabe.

‘As três facetas mais importantes de começar um negócio de sucesso incluem de quem você se cerca e as pessoas que contrata, o nível de foco que você é capaz de manter, que deve ser afiado mas sem visão em túnel para que você esteja atento aos seus arredores, e muita, muita disciplina.

Qual foi a melhor lição que você aprendeu depois que abriu seu próprio negócio?
LM: As três facetas mais importantes de começar um negócio de sucesso incluem de quem você se cerca (as pessoas que você contrata), o nível de foco que você é capaz de manter (deve ser afiado, mas isso não significa que você deve ter visão em túnel, esteja sempre atento ao seus arredores) e disciplina.

Qual conselho você daria para alguém que está começando no mesmo caminho?
LM: Há muito preconceito em torno de mulheres lançando seus próprios negócios hoje em dia, como se você não pudesse ter sucesso ao menos que você seja uma CEO, e isso parece extremamente oco para mim — você pode absolutamente encontrar sucesso e sentir-se empoderada sem estar comandando seu próprio negócio. Ser dona do seu próprio negócio não é para todo mundo, e isto não é um problema.

Você tem um destino de viagem favorito? Se sim, aonde e porque? Quais são as melhores dicas para visitar este lugar?
LM: Para as férias: St Barths na primavera quando está mais calmo; a ilha é muito boêmia e a sensação é muito francesa, apesar de estar a apenas três horas de Nova York. A comida é deliciosa, as compras são boas e o estilo de vida é tão fácil que você provavelmente poderia fugir sem empacotar nenhum sapato. Para mim, o verdadeiro teste para ver se você está realmente de férias, é quanto tempo você pode ficar sem usar sapatos.

Na sua opinião, quais são os melhores e os piores lados do impacto das mídias sociais em nossa sociedade?
LM: O melhor: todo mundo tem uma opinião que vale a pena. ser ouvida. O pior: todo mundo tem uma opinião que vale a pena ser ouvida.

Como você define seu lifestyle?
LM: Nos últimos 5 anos, extremamente agitado — como se eu estivesse constantemente pegando bolas que eu não quero deixar cair, ou me machucando invés de deixá-las cair. Muito mais reativo do que intencional, mas estou tentando mudar isso.

Quais são alguns dos seus spots favoritos em NY para comer, fazer compras e se divertir?
LM: Sant Ambroeus (para um croissant) na Lafayette Street, Maman (para um chá matcha e um café) na Broome Street, Sobaya (para noodles Japoneses) no East Village, Temple Bar (para um drink) na Bleecker Street, Totokaelo (para comprar Dries van Noten em Downtown) na Crosby Street, Forty Carrots (para um froyo) também na Crosby Street.


Photo: Pedro Arieta
Creative Direction: Claudia Ribeiro Bernstein

Chef’s Club – New York



We love nyc

chefsclub.com  @chefsclubny


The intimate spot with only 24 seats offers exclusive dishes signed by the best chefs in the world, as well as winners of the Best New Chefs Award from Food & Wine. With a seasonal menu, the open kitchen provides a privileged view of the chefs’ work. On select nights it is possible to taste creations by superstars Hélène Darroze or Jowett Yu.


Photos Courtesy of Chefs Club. 

Robin Standefer and Stephen Alesch

SoHo, one of New York’s most charming neighborhoods, has won a French touch with the opening of La Mercerie, a typical Parisian cafe in the Roman and Williams Guild

Bright & Brilliant

rwguild.com  @rwguild

Inspired by the charming cafes of Paris and designed by the acclaimed designers Robin Standefer and Stephen Alesch, “La Mercerie” is the newest restaurant inside the Roman and Williams Guild at SoHo, in partnership with Stephen Starr. Signed by the chef Marie-Aude Rose, La Mercerie’s menu features day-to-day delights of French cuisine such as crepes and tartare – as well as the café offering the traditional Charlotte chocolate cake. Cocktails combine the elegance and sophistication of the dishes with the Guild’s unique style. They have options from breakfast to dinner, for any time of the day.

The design of the forty-three-seat coffee shop features signature furniture and other attractions that are a separate luxury: An Emily Thompson flower shop and a Phaidon library. The tables, as well as the lamps, chairs, cups and even coffee napkins, are part of the Guild collection and are available for purchase in the shop. In addition, the menu offers a totally French wine list that ranges from less traditional regions to the best and classic producers.

https://www.instagram.com/p/B_AaS2LlYmp/?utm_source=ig_web_copy_link

Photos: Courtesy of La Mercerie.

Charlotte Groeneveld

Authority in the fashion world, the Instagrammer and blogger reveals the behind-the-scenes of success and the secret of the balance between life on and offline.

Fashion taken seriously

@thefashionguitar

“I am very aware of this risk of Instagram and I can say with honesty that I also sometimes suffer from anxiety. The reality to it is like I have many beautiful things but I don’t have it all and I don’t even want to have it all, because it’s just stuff”

Who needs a catwalk when their own life is a show? The Dutch Charlotte Groeneveld knows well where she steps and does it firmly – because she has been preparing the ground for years: for almost a decade, she has studied fashion beyond the photos, publishing on her blog (which turned into her website thefashionguitar.com) some thoughts while analyzing the universe often seen only from a superficial point of view.

Natural, therefore, that with the maturation and professionalization of online information, Charlotte would become a pioneer in her industry – hence the solid audience base of her social media accounts, such as Instagram, where she is closely followed by nearly 400,000 users. More than the number of likes and views, the Dutch believe that her success is through engagement because she knows that dialogue exists only if it is a two-way street – and that’s the greatest asset to the most important brands in the market. A declared heavy user of the photo-sharing platform, Charlotte is not blinded by the flashes – she knows the risks the exposure brings, and even in high heels, she does not take her feet off the ground. The mother of two makes sure that her life is a healthy balance.

“I’ve been doing it seven years. When I started there was not no Instagram I started with a blog. It took a very long time to build the relationships and a network that I have right now”

Claur: So our first question is that a lot of brands and influencers are trying to get to your level of success and in the digital marketing and social media. So what do you think and what will you call a common mistake that people do when they come to this field and that doesn’t let them be actually successful?
Charlotte: I think right now and it’s always been like that and now it’s such a became such a big business. It’s I think a mistake for people to things that you start and then right away it’s gonna be a success. I’ve been doing it for seven years. When I started there was no Instagram I started with a blog. It took a very long time to build the relationships and a network that I have right now. I would say advertising it was a hundred percent dedication from the start and a non-stop thing. So now the result is that I work with the brands that I truly love. I do amazing collaborations but it took a long time and like a really long time, I would say the past four years I’m really good. This is a proper full-time job. I can make money with it. I can you know hire people to become part of the team but doubt before that it was really just a lot of input and I don’t want to say hope for the best because I know you work for it. But like you just have to build it. And that’s a mistake people get into it it’s like influencer marketing right now here I Oh my God I see him travel there where all these luxury close and of course, it’s super appealing but in the beginning, I did not work with Chanel or you know it’s like it takes a long time. So. Yeah.

Claur: What was the turning point in your career?
Charlotte: I think when we moved to New York because before I was in London and that was amazing I had read a starter. But a lot of happy hours and like a lot of the brands they actually already were like influence or marketing or blunt works with bloggers as they go to them and then they were much more open to speaking with me. They invited me to their events their shows. It sort of started growing more because they were just more ahead here than in Europe. And then now Europe obviously also came and they are amazing too. But it just took longer so for me being here made me, maybe, able to build my network bigger my business that collaboration to project to work on creatively. There are so many creative people here too. Even more time in London I would say. So it was a combination of just a market that it was a bit ahead. And that brought opportunities.

Claur: Many mothers say that raising boys and girls are totally different things. So do you agree with that?
Charlotte: Yes. Now I can. Only say there is a difference in two girls like they are seven and five. So I know how to organize a phase or two really becoming their own person other than just having his character going out now or in school, they have more opinions and I think. It sounds stereotypical but it is true like my girl is more emotional on many levels so if she does something and I would not like it it would get an emotional argument if I would go on an emotional level and if we just make it very rationale she’s fine. But she responds very differently than to my son who is much more rational. I just tell him no he can’t do this because of this. And you would be like oh OK I will do something else and or he’s very relaxed and no fuss and I mean I think it’s really great that it’s that way but it’s everybody. We learn every day how to approach them and how to deal with these situations.

Claur: Would you say that raising a girl taught you something new about being a woman?
Charlotte: Yeah I think it helps me analyze certain situations more because it’s easy to react is like a woman being emotional about something and reacts very easily on that. But now I try to rationalize those moments and analyze how she responds to me saying things sort of we have like better chemistry and like solving things because I don’t want to argue with a 5 year old because it’s not necessary you know what I mean but also not from my point that I’m the one that knows better and more from a point that I want to build this relationship where she feels she can tell or say me anything and then we will see what it gets us like how I respond to that. And also I don’t want to be the parent especially because I work. A lot and travel a lot. It’s like but I mean like if she’s slow in the morning I don’t want to make her feel like Oh she’s too rich because Mommy’s gonna be late somewhere I want to make sure that she understands it’s because she gets to school and her to be done on time. It’s a good thing to be on time. So you know. Yeah, I think that’s the best way to explain.

https://www.instagram.com/p/B-Kuis0p2yL/?utm_source=ig_web_copy_link

Claur: So what is one thing about your work that people don’t know about but you wish they knew?
Charlotte: Well I guess it’s just that it’s a lot of work and it’s non-stop like I did not have maternity leave. I mean it took two weeks off I guess but then things start again because it’s it was a one man show for a long time. I had like some creative people like photographers who work with me but it’s for a long time I was a business that I ran. If I was not working e-mails and you know nothing would happen. So I think that common mistake and then also going back to your first question it’s like it’s just it’s a lot of work. It never stops. Sometimes I make jokes about the fact that I’m like thinking in Instagram photos like I go somewhere and I’m like oh it can be a good Instagram for I’m like seriously I should enjoy this. Think about Instagram photos. But it’s part of my business and it’s like you know my heart is in it. So yeah I think it’s exhausting and it’s amazingly rewarding but it’s a lot of work.

Claur: A part of your job and a huge part of your job is being in social media and being live a lot. And for some people, it can cause anxiety and even depression. So how do you deal with that and what are your like advice would be for some people who want to have work life balance?
Charlotte: No I fully agree with what you’re saying and I am very aware of this risk and I can say with honesty that I also sometimes suffer of anxiety. I don’t want depression because that’s not the case but I get that people get depressed by it because you see a perfect thing on Instagram and the real life behind it. It’s hard to show because of people also. That’s like a bit of them. The problem is that people don’t want to see that like they don’t engage with a photo whereas something. Beautiful or well done they would if there’s a story with it. But it also depends on your whole brand. And might a person who makes jokes like real life situations and then posted and then it’s like a funny thing. Not because I’m doing loads of fashion and shows and so my audience is not necessarily engaging and if it’s not engaging then I shouldn’t do it because you know this is the thing. So you’re constantly balancing between showing what’s real showing what your audience wants to see and building your own brand at the same time. I do show for example like how I kind of benefit, for example, is like over the weekends I’m with my family. So I make sure that over weekends I close situations things we do and my kids are in it too. But I don’t use them to get bigger or to get more followers or whatever. I don’t think that it’s just a burden for people to see it. I’m also a mom and during the weekends it’s about family and I still document on Instagram photos. But that’s just to show that part of the night of my life and then into stories, I can use for more like behind the scenes real execution and even then I don’t do it enough maybe I shoot. I always love it when people do it. So it’s something I’m working on. The other thing I’m truly very honest to suppose like I wear for example last night and even with Chanel and the Webster and so and they dressed me for events but I’m very clear about the fact that the next morning before I left the house it was already downstairs. So the doorman speaks up and it’s like going for another shoot or something. I’m not pretending that all of it is mine. I work with friends as a stylist but then I stop myself basically. So you’ve just called in samples and you wear it or you shoot it and then it goes back and sometimes you keep things you get something’s gifted. But yeah the reality to it is like I have many beautiful things but I don’t have it all and I don’t even want to have it all because it’s just stuff. And it also makes it clear in my head I want to look to the next collection work with the newest pieces and that’s all about that’s why I started it. I really have this like yeah I love it. I love fashion. I wanted to share the latest collections and style in my way and that’s what I bring out there. It’s not about having it all at all. It’s just not important.


Photos: Alive Velter

Louise Vongerichten

Daughter of one of the most respected families of international cuisine, Louise explains the beginning of the social project Food Dreams and talks about her family recipe of happiness.

Food for thoughts

donorup @louise_ulukaya

“I remember that specific time where I saw all the chefs around and my dad and myself and he was spoonfeeding me literally, in the kitchen and I just love that whole happiness around food”

A little bit of everything: Louise devours life with pleasure as if she only knew beginnings – fate is a deep dish when she is hungry for challenges. Growing up between New York and Southern France, Louise experienced other cultures along the way, also living in Dubai, Hong Kong, and Washington before settling in 2005 in the ever-bittersweet Big Apple.

Daughter and sister of consecrated chefs, Louise always had the kitchen as the center of her universe, but she chose to gravitate into the orbit of finance during college and then immersed herself in an MBA at the ESSEC business school in Paris. The intolerance of social inequality, which is apparently a hereditary case among the Vongerichten, attacks especially the youngest, who took the lead in the clan’s social project, Food Dreams.

Created in 2016, the initiative aims to help young people in social vulnerability to achieve cutting-edge education and training in the high-gastronomy sector, so that at the end of the project, they will be able to enter the job market and give new seasonings to this indigestible problem.

” Well I love everything about eggs so eggs are my number one food to go, especially in the morning. So I like, just like to have, I like to call it, messy egg because it’s not scrambled, it’s not sunny-side up. It’s just like all over and then I just mix a lot of things in there” Louise

Claur: What is your concept of the Food Dreams Foundation and how did you start it?
Louise V.:  Food Dreams Foundation is a non-profit that my father, my brother and I decided to launch about two and a half years ago now. And, the way we started was pretty funny actually. Ah, we were driving um, a car, my dad and I, and drop a coin on the floor and I said, “Where should I put that?” And then he said, “Put it to the Jean-Georges Foundation, that’s his first name. And then a week later I asked to meet with him and to see him and over breakfast, I had a business plan ready about foundation because um, when he told me we should put the money to ah … his Jean-Georges Foundation-I thought this is a great idea. There are so many young people all over the world that’s need to help financial help to go to school. So we decided to launch it together as a family project so our idea and our mission is to have unprivileged students from all over the world. We also partner with UNICEF here in the USA so we can help refugees as well. To go to school and then we created a post-graduate program where all the students graduating will get into a one year program and they will be working through the different restaurants my family and I own in New York City. So they get knowledge about food. They can really know if they like more fine dining, fast schedule, farm to table, ah really different type of cuisine and different types of experiences and then ah, we guarantee them a job within the company. Ah, so It’s been really good to do that as a family because we both … all of us love food. We have that background, we have the passion. And it’s great to see um, that you can have ah, students in need. So it’s been a great journey so far. 

Claur: Can you describe your favorite breakfast?
Louise V.:  Well I love everything about eggs so eggs are my number one food to go, especially in the morning. So I like, just like to have, I like to call it, messy egg because it’s not scrambled, it’s not sunny-side up. It’s just like all over and then I just mix a lot of things in there. Mushroom, I love vegetables, um you know I … some cheese on top. Some ground beef. And it really holds me for a good part of the day because it’s very, you know, there’s a lot of nutrients in there. Ah, I love that. And then I try to balance it with some healthy, with some avocado and I’m obsessed with avocado so not necessarily avocado toast [crosstalk] It’s so good together so I try to … I always have avocado at home and I try to slice it, just some olive oil, salt, um as a side for my eggs. A little piece of bread and freshly squeezed orange juice and I’m good to go.

Claur: What food are you craving the most right now? Louise V.: So I am obsessed with ah, Japanese food. So, ah, and especially since I went to Japan for my first time, last year with my husband and we totally fell in love with the country and most specifically with the food. We love sushi and raw fish and because I was also pregnant for the past nine months and I couldn’t eat any raw fish so then now that baby is six months I’m just like every day going into Japanese food. And another thing that I love about Japanese food is their meat and the [inaudible] and I’m a big beef lover so we love that as well.

Claur: How would you describe a moment that brings you back to childhood? Louise V.: Um, I think one thing that made me change a little bit in terms of what I knew what I wanted to do in my life and I wanted to be in the food business was one time I came to visit my dad in New York and I was living in France at the time and I would be working as a hostess in the restaurant. You know, it was kind of like a summer job although I was only 8 years old. And ah, he would always bring me back in the kitchen to try food there with the chef and I remember, I was not really exposed to spices because I grew up in France and in France, we don’t have too much spice. It’s like salt, pepper and a lot of butter. Ah, but it made me try a lot of different flavors. Spices from India, from different parts of Asia, because he loves also Asian cuisine. And I really did love that love for other flavors and I think I remember that specific time where I saw all the chefs around and my dad and myself and he was spoonfeeding me literally, in the kitchen and I just love that whole happiness around food. And he really changed my way of seeing things, especially of seeing food and I knew at that moment that I really wanted to work in the food business.

Claur: If you could read anyone’s diary who would it be?
Louise V.: I think I would love to know um since we lost the foundation, I would love to have one of the students that we worked with that we helped. It would be interesting to know how, you know, we impacted their life and hopefully, in a good way. And I would love to see how emotional, how they feel. And after going to school, you know, after graduation. Finding a job, I would be very curious to read how they emotionally feel about their journey. So I would say, I would pick one of the scholars that we have, one of the students we have.

Claur: What is your idea about happiness?
Louise V.: So, my baby, Miran was born about six and a half months ago and um, I, you know, I’m sure all the moms says, will say that about their kids but for me that changed my life in the most beautiful way and spending time just like in the morning when he wakes up and he has the most beautiful smile. He’s waiting for me or my husband to pick him up and we usually grab him in our bed and we play with him. This is pure happiness and heaven for us.


Photos: Aline Velter

Johannes Huebl & Olivia Palermo

A love story with lots of fashion and passion.

A Sunday Kind of Love

oliviapalermo @oliviapalermo @johanneshuebl

“On Sundays we usually spend a large part of the day together and with friends if we’re at home in NY and enjoy the weekend away from phones and work ” Johannes Huebl

I didn’t even dream, and I didn’t aspire to live in New York City – at that time, the digital influencer’s era hadn’t existed yet. To stand out had nothing to do with likes or followers, but simply and only, your own elegance. The sophistication and class of that couple were striking before so many important names in the event in Greenwich. A polo game, to which I was invited by St Regis, who sponsors polo games around the world between Nacho Figueras and the husband of our former cover star, Meghan Markle – Prince Harry. After lunch, we were all in the field watching the game back there in 2013.

He’s German, the man of the couple, a creative-born, with a background in economics. He knows how to make art behind and in front of the cameras. She, the woman of the couple, who, I would say, was really the first influencer. I do not like the label “It Girl,” because it is not even at her feet. But instead, she’s a beautiful and elegant woman, who sharpens the curiosity of fans in every corner of the world in a unique way, without showing that embarrassing formula: I post what I eat, what I wear, and how I do my make-up.

Back to the celebrated polo game at the home of art collector Peter Brant and his wife Stephanie Seymour in Greenwich Connecticut, which is, by the way, the hometown of Olivia Palermo. She then had lunch with Valentino where the most refined 21-year-old aged Scotch was served. I didn’t drink a sip, but at the end of lunch, I took courage, got up, and went to Olivia’s direction. “Hi, how are you? You don’t know me, but I’m Brazilian, I have a magazine – where Nacho Figueras (partner and teammate of the Prince) is on the cover of this edition. I’d love to have you on our cover.” With her sweet pearly smile and sharp dimples, she smiles at me and says, “Sure, I’d love to.”

“In addition to the long-standing cultural heritage of the country, I appreciate Germans’ honesty and integrity: they will always tell you straight up – no masking!” Olivia Palermo

Olivia, you may not remember this story because this monumental saga was, of course, only in my head as a super-fan of the couple. When we agreed the day of the photo, an even more pleasant surprise came along: we would all work together, with Johannes and his team literally printing his muse’s vision on our pages.

Almost five years have passed, and there’s no one better than them to debut the new moment of Claur to show some elegance. Even Mr. Butler, a Maltese white terrier who once starred in an Amazon Fashion campaign with Olivia, came to the pictures! There is not a day that the married couple, affectively and genetically blessed, doesn’t seem to have left a set of a movie. However, at the Four Seasons Downtown New York Royal Suite, there is no set. We chatted about Germany’s 7-1 win against Brazil in the 2014 World Cup and the powerful workouts of celebrity trainer and partner of Gwyneth Paltrow, Tracy Anderson, to whom Olivia gives credit for her own toned arms. Simple like that, a gorgeous, high-spirited couple portrayed in fun times, just life as it is.

How did you guys meet?
Olivia Palermo & Johannes Huebl: Through friends in New York and then we went for a long night out and spend the entire night chatting.

What are your favorite escapes in the world?
OP & JH: Mustique and St. Moritz.

What was your first impression about Johannes, and what was your first impression about Olivia?
OP: His Blue eyes enchanted me, and do o this day.
JH: How cute and grown up she acted at the same time – she was 21 at the time.

Any weird but cute habit of each other?
JH: Olivia can be seen fluffing the apartment frequently, some say she likes the perfect Architectural Digest look.
OP: Johannes collects cute little toys from Japan and brings them home.

What is Olivia good at (painting, jokes, baking..?)
JH: Arranging flowers, decorating, and grocery shopping.

What is Johannes good at?
OP: Anything tech related, all sports, and music.

Do each of you have any obsessions? Example…only white towels or only flying if it’s the aisle seat.
OP & JH: Only flying on Lufthansa or Swiss Airlines. It makes it tricky to get to some destinations.

What do you guys eat for breakfast?
OP & JH: We have juices and espresso, berries, and granola. When we’re in hotels, we order proper room service and indulge a little more.

What places do you like to go to in New York for food?
JH: My favorite restaurant is Sant Ambreous Soho, but we like to explore and take advantage of the amazing selection of restaurants in NY.
OP: Lorings Place is one of my new discoveries, but my Italian staple is Tuto il Giorno in Tribeca.

What do you guys like to drink? What’s the favorite cocktail?
JH: I like wine mostly, but I’ll have a tequila drink when I go out.
OP: I love a Lychee Martini or Hugo as an Aperitif, but usually have red wine,


Photo: Remi Pyrdol
Styling: LA Consiglio
Hair: Kenna

Direction: Claudia Ribeiro Bernstein